Precise Marketing Strategy of Bharat Electronics – With Campaigns

In our previous article, we learnt in detail about the marketing strategy of General Dynamics. In this article, we are going to elaborate on the marketing strategy of Bharat Electronics Limited – India’s leading electronic security products manufacturer.

The objective is to know how BEL becomes one of the leading electronic security products manufacturers in India. It is a Navratna PSU under the Ministry of Defence, Government of India.

Marketing is a major tool for every business. Companies and organisations have embraced digital marketing as a result of technological innovation because it enables them to better educate and cater to their audience. Attending our CEO Karan Shah’s free digital marketing masterclass is a good idea if you want to boost your skills and learn more about digital marketing.

In this article, we’ll go through every aspect of the marketing strategy of Bharat Electronics Limited. Let’s start by studying the company’s history, target market, and online presence before we dive in deep.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Jan 2, 2023

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.