Precise Marketing Strategy of Bharat Electronics – With Campaigns

In our previous article, we learnt in detail about the marketing strategy of General Dynamics. In this article, we are going to elaborate on the marketing strategy of Bharat Electronics Limited – India’s leading electronic security products manufacturer.

The objective is to know how BEL becomes one of the leading electronic security products manufacturers in India. It is a Navratna PSU under the Ministry of Defence, Government of India.

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In this article, we’ll go through every aspect of the marketing strategy of Bharat Electronics Limited. Let’s start by studying the company’s history, target market, and online presence before we dive in deep.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Jan 2, 2023

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.