Detailed Marketing Strategy of BDO Global – With Company Overview

Marketing Strategy of  BDO Global    

Let’s learn about the marketing strategy of BDO Global.

Segmentation, Targeting, and Positioning

Segmentation is the process of breaking a targeted market into segments that may be contacted. Market segmentation divides a market into subgroups based on demographics, requirements, priorities, shared interests, and other psychographic or behavioural traits that help to better understand the target audience. Talking about the segmentation of BDO Global it has segmented its business into corporate companies that are seeking services in accounting, tax, consulting and business advisory.

Targeting a business’s choice of potential customers to whom it wants to sell services. The targeting approach requires segmenting the market, selecting the most relevant segments, and identifying the services that will be supplied in each segment. So here in this case the targeted audience of BDO Global are middle-class and upper-class corporate companies who need regular consultation about taxes and accounting and business advice regarding their company. 

Positioning is the final phase of the ‘STP’ process, and it focuses on how the customer perceives a product or service in comparison to the competitors, which is critical for gaining a competitive edge in the market. As we know  BDO Global ranks 5 the highest in the market. To gain a competitive edge in the market, BDO Global is trying to improve the quality of services to rank 1st in the market.

Marketing Campaign 

The BDO India division of BDO Global had organised covid 19 vaccination campaigns around the country.

#BDOproud of BDO in India, as they embarked on an incredible endeavour of creating a safer and healthier environment for their employees and their families.  Covering 8 cities and 2000+people, they just concluded their pan-India vaccination drive.  

An amazing accomplishment of the BDO HR and Operations teams, as they managed to set up a multi-city vaccination programme, partnering with authenticated vaccine administrators and securing enough vaccinations for everyone. 

Phillip Roth from BDO Christchurch will traverse the 85km Old Ghost Road, putting his body on the line to raise funds for Canterbury kids.

In 2019, Phillip successfully raised $8,500 for New Zealand Spinal Trust by running the Motatapu Ultra. Always looking for further challenges, Phillip has increased the stakes and in February 2021 will tackle the Old Ghost Ultra this time for Cholmondeley Children’s Centre.

The BDO Christchurch team provides traditional audit, accounting, compliance and tax services. We are also strategic advisors, financial modellers, IT system experts, future-focussed problem solvers, consultants and ultimately your trusted business partners.

On 8 and 9th July BDO organised the global tax conference in Atlanta, USA. finally where many people attended after 2 years of the visual conference. 160+ BDO tax specialists attended it from 50+ countries. The event is a mixture of the main stage and focuses sessions concentrating on tax technical development.

Social Media Marketing

BDO Global is on Instagram, Twitter, Facebook, and LinkedIn among several other social media platforms. Linkedin has the most followers, followed by Facebook and then Twitter. The articles are mainly promotional and informative.

SEO Strategies 

As per SEO ranking, we know that the  Number of keywords – below 500 is bad, above 1000 is good, and 10,000+ is amazing. As we can see, on the BDO Global domain we can see that there are more than 50k organic keywords which are amazing. That means the digital marketing of BDO Global is gaining a good number of insights. BDO Global’s digital marketing is attracting a large number of visitors. The monthly traffic is more than 3 lakh, which is considered the best.

This proves that BDO Global is fueled by a foolproof SEO strategy along with working hard enough to keep the brand soaring in the Google organic SERP results.

Influencer Marketing

BDO Global does not use any kind of influencers or brand ambassadors. BDO Global should influence their customers by getting some famous personalities on board to promote their services. 

Ecommerce Strategies

As we know BDO Global is a company that provide services not product, so as we can see that all of the services are provided from the office itself, they should also provide the services from their website as most of their competitors do, by providing services on their website there will be an increase in traffic on the website and will help the company to rank better on google SERP.

Mobile App 

BDO Global does not have an app which provides combined services but they have a mobile banking app, which provides banking services but the interface of the app is not very friendly .

Content Marketing 

BDO Global is not a social media powerhouse but it uses various platforms like Instagram and Facebook in which they post various informational content about their company.  BDO Global also has a separate page for blogs, where there are very informative blogs about the services they provide.