Name: Profound Marketing Strategy Of Bank Of Communications|2025
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<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><strong>About Bank of Communications –&nbsp;</strong></h2><p style="text-align: center;"><img decoding="async" class="aligncenter wp-image-368689 " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736873825720-a2c5ffcb9d0e495bdd42812d127ce43c.webp" alt="marketing strategy of Bank of Communications - Bank of Communications logo" width="402" height="98"><br><strong>Source – Wikimedia Commons</strong></p><p><span style="font-weight: 400;">In order to repurchase the Beijing-Hankou Railway from its Belgian owners and give it Chinese management, Liang Shiyi proposed the establishment of a Bank of Communications in 1907. One of the banks that has been issuing notes the longest in contemporary China is BoCom, which was established in 1908. On April 1st, 1987, BoCom reopened after being reorganized.&nbsp;</span></p><p><span style="font-weight: 400;">Since its re-establishment, BOCOM—first China’s national shareholding commercial bank—has been serving in dual capacities as both the successor to a century-old national banking brand and the leader of China’s banking reform. In China’s banking transformation and reform, BOCOM has accomplished six “firsts”:&nbsp;</span></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">The first to establish a shareholding structure for its capital and form of ownership.</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">The first to establish a centralized system for an organization based on cost-benefit and market principles.</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">The first to open up the Chinese banking sector to competition.</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">The first to develop assets/liability ratio management and implement it to control risk and business operations.</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">The first to establish new bank/business ties through a two-way selection process.</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">The first commercial bank to combine banking, insuring, and securities operations.</span></li></ul><p><span style="font-weight: 400;">In order to further develop BOCOM into a modern financial organization under a century-old national brand with better corporate governance, sufficient capital, rigid internal control systems, safe operations, impeccable service, and return, and strong global competitiveness, the State Council approved BOCOM’s general plan on developing the reform of its shareholding structure in June 2004. This was done with the goal of advancing China’s banking reform, which had already been well underway. </span></p><p><span style="font-weight: 400;">Through the reformation, BOCOM has improved its organizational structure, and effectively brought in the mainland and foreign key investors including HSBC, the National Social Security Fund, and China SAFE Investment Ltd. The first commercial bank based in China to list beyond the Chinese mainland was BOCOM, which did so on June 23, 2005, in Hong Kong.</span></p><p><span style="font-weight: 400;"> BOCOM was admitted to the Shanghai Stock Exchange on May 15, 2007. With its “well-defined development plan, perfected governance practices, well-developed banking network, innovative operation and management, top-notch banking service, and sound financial status,” BOCOM has now developed into a reputable advanced commercial bank functioning under a century-old national brand.</span></p><p><strong>Quick Stats –</strong></p><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><table class="dcf-table dcf-table-bordered dcf-table-striped dcf-w-100%"><tbody><tr><td>CEO</td><td>Wei Chen</td></tr><tr><td>CMO</td><td>Yi Ping Peh</td></tr><tr><td>Area Served</td><td>Asia-Pacific, Europe, and North America.</td></tr><tr><td>Industry</td><td>Financial Services</td></tr><tr><td>Market Revenue</td><td>143.568 billion yuan in the first half of 2022</td></tr><tr><td>Vision</td><td>“Building the best wealth management bank in China”</td></tr><tr><td>Tagline</td><td>“A century of BoCom, your wealth management bank”</td></tr></tbody></table></div><h2><strong>Marketing Strategy of Bank of Communications –</strong></h2><p><span style="font-weight: 400;">In order to engage customers and develop profitable relationships with them, a marketing strategy is essential for BOCOM International. After getting enough knowledge of the company, let’s begin the marketing strategy of bank of communications.</span></p><h3><strong>Segmentation, Targeting, and Positioning</strong></h3><p><span style="font-weight: 400;">Bank of Communications segments its services into –&nbsp;</span></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Personal Banking&nbsp;</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Private Banking&nbsp;</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Corporate Banking&nbsp;</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Investment</span></li></ul><p><span style="font-weight: 400;">Bank of Communications correctly chose the target market whose requirements and expectations fit the company’s resources and skills after breaking the huge diversified customer market into smaller ones with homogeneous features. Bank of Communications has chosen one or more segments based on the characteristics of the segments and the company’s resources, competencies, and growth aspirations.&nbsp;</span></p><p><span style="font-weight: 400;">BOCOM International has positioned its company in a way that gives customers a clear idea of what they are buying and serves as a point of reference for them.&nbsp;</span></p><p><span style="font-weight: 400;">Bank of Communications is positioned as One of China’s top providers of financial services.</span></p><h3><strong>Marketing Campaigns</strong></h3><p><img fetchpriority="high" decoding="async" class="aligncenter wp-image-368688 " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736873826703-48a853f62a833905007f9bc0993e97d9.webp" alt="marketing strategy of Bank of Communications - marketing campaign" width="402" height="320"></p><p><span style="font-weight: 400;">This campaign’s primary goal was to –</span></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Build and maintain the reputation of the BComBEST service as well as the brand.</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Increasing public knowledge of the BComBEST service.</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Entice new clients through social media and the Internet.</span></li></ul><p><span style="font-weight: 400;">Following the launch of the campaign, they had amassed 400,000 views and 17,000 clicks in total. The TV commercial of BComBEST Thematic received a Silver – Galaxy Award in recognition of television commercial recognition for their outstanding work, while the associated graphic design received a Bronze – Galaxy Award in the category of print advertisement. </span></p><p><span style="font-weight: 400;">MeComm sponsors the award to recognize exceptional success in product and service marketing. Every year, an international tournament is held. Per each category, only one gold, one silver, and one bronze award will be granted.</span></p><p><img decoding="async" class="aligncenter wp-image-368685 size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736873827474-b5b59f5c2ae0882f4e76983faf473949.webp" alt="marketing strategy of Bank of Communications - marketing campaign" width="354" height="428" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2023/01/Screenshot-740.pngw3.webp 354w, https://iide.co/wp-content/uploads/2023/01/Screenshot-740-248x300.png 248w, https://iide.co/wp-content/uploads/2023/01/Screenshot-740-150x181.png 150w" sizes="(max-width: 354px) 100vw, 354px"></p><p><span style="font-weight: 400;">Your dependable and knowledgeable wealth management partner, BComBEST Service, offers committed services while you increase your money and add value at various phases of life, helping you to have a prosperous future.&nbsp;</span></p><p><span style="font-weight: 400;">In this campaign, they mentioned the features of BComBEST,</span></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Customized Services</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Services for Wealth Management</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Exclusive Benefits</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Retailer Offers</span></li></ul><p><img decoding="async" class="aligncenter wp-image-368686 size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736873827919-ad80831e22d9ac9c7c9ce46f79a98818.webp" alt="marketing strategy of Bank of Communications - marketing campaign" width="345" height="439" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2023/01/Screenshot-741.pngw3.webp 345w, https://iide.co/wp-content/uploads/2023/01/Screenshot-741-236x300.png 236w, https://iide.co/wp-content/uploads/2023/01/Screenshot-741-150x191.png 150w" sizes="(max-width: 345px) 100vw, 345px"></p><p><span style="font-weight: 400;">This marketing campaign was a success. Due to this campaign, people were aware of one of the services offered by BOCOM. They clearly talked about the USP of “ BOCOM HK” i.e you could stay up to date on the bank’s goods, services, and marketing materials. Additionally, you could link your personal WeChat account to your internet banking, which would allow you to control your banking account information through the “BOCOM HK” WeChat official account.</span></p><h3><strong>Social Media Marketing</strong></h3><p><span style="font-weight: 400;">The Bank of Communication is not active on its social media platforms.</span></p><ul><li><span style="font-weight: 400;">Facebook: 91 followers</span></li><li><span style="font-weight: 400;">Instagram: 30</span></li><li><span style="font-weight: 400;">Linkedin: 4K+</span></li></ul><p><span style="font-weight: 400;">Among the platforms they are present they have the maximum followers on LinkedIn.</span></p><p><span style="font-weight: 400;">If you want to learn more about how to use social media for your growth </span><a href="https://iide.co/social-media-marketing-course-online/"><span style="font-weight: 400;">Social Media Marketing </span></a><span style="font-weight: 400;">Course will definitely help you.</span></p><h3><strong>SEO Strategies&nbsp;</strong></h3><p><img decoding="async" class="aligncenter wp-image-368687 size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736873828513-1e7428b62cc25953e6ec440f4f9f28ec.webp" alt="marketing strategy of Bank of Communications - ubersuggest seo screenshot" width="414" height="638" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2023/01/Screenshot-743.pngw3.webp 414w, https://iide.co/wp-content/uploads/2023/01/Screenshot-743-195x300.png 195w, https://iide.co/wp-content/uploads/2023/01/Screenshot-743-150x231.png 150w" sizes="(max-width: 414px) 100vw, 414px"></p><p style="text-align: center;"><strong>Source – UberSuggest</strong></p><p><span style="font-weight: 400;">According to SEO rankings, the number of keywords less than 500 is bad, and 1000 + is good with 10,000 being outstanding. There are approximately 7093 keywords available here, which indicates that BOCOM’s SEO strategy is effective. You’ll see that the Bank of Communication’s website receives about 615500 organic monthly visitors, which is a remarkable number of people.</span></p><p><span style="font-weight: 400;"> There is no substitute for SEO strategy, and BOCOM makes extensive use of it. As we’ve previously seen, online searches account for the majority of its traffic.</span></p><h3><strong>Influencer Marketing</strong></h3><p><span style="font-weight: 400;">Bank of Communications collaborated with one of the famous Chinese actors Wang Yibo on one of the endorsements of the Bank of Communication credit card. Besides acting, dancing, singing, and rapping, Wang Yibo is also a professional road motorbike racer and a TV broadcaster from China. As a member of the South Korean-Chinese boy band Uniq, he made his debut.&nbsp;</span></p><h3><strong>E-Commerce Strategies</strong></h3><p><span style="font-weight: 400;">Customers of the Bank of Communications were able to invest without danger. Wealth Management Connect’s rules and regulations are very new, and the Mainland and Hong Kong regulatory agencies may grant surveillance and make adjustments to the relevant legislation and operating requirements at any moment, which may impose policy and regulation risk.</span></p><h3><strong>Mobile Apps</strong></h3><p><span style="font-weight: 400;">Bank of Communications had made it possible for its customers to use mobile banking services. For the convenience of BOCOM consumers, BOCOM has even established a customer-friendly and highly easy-to-use mobile banking application, which can be simply accessible via the app store or Google Play. This app is not available in India as it does not provide services here.</span></p><h3><strong>Content Marketing Strategies</strong></h3><p><span style="font-weight: 400;">The process of developing and disseminating material that is meant to deliver value to a certain customer segment is known as content marketing. The content is usually free and is intended to engage people with the brand in order to eventually sell them a product or service.</span></p><p><span style="font-weight: 400;">Large multinational corporations, such as BOCOM International, manage a variety of strategic business units across many industries. BOCOM International needs a strong business portfolio strategy in order to optimize its resources and harness core skills. BOCOM International will benefit from business portfolio planning as it makes the following decisions.</span></p><p>This ends the marketing strategy of Bank of Communications. Let’s conclude the facts and end the case study.</p></div></div>

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><strong>What’s Unique in the Marketing Strategy of Bank of Communications?</strong></h2><p><span style="font-weight: 400;">Presently, the Bank of Communications is one of the top five main commercial banks in China, with over 2,800 branches in over 80 major cities. Aside from Hong Kong, the bank maintains foreign branches in New York, Tokyo, and Singapore, as well as representative offices in London and Frankfurt.</span></p><p><span style="font-weight: 400;">BOCOM, on the other hand, needs to strengthen its influencer marketing because boosting the bank’s brand recognition, products, and services with some well-known and popular faces would eventually increase the company’s sales.</span></p><p><span style="font-weight: 400;">Digital marketing is critical as it connects a company with its customers when they are available on the internet and is effective in many fields. It connects businesses with their target customers using Google SEO and PPC, social media marketing, and email marketing. If you want to learn more and expand your skills, check out </span><span style="font-weight: 400;">IIDE’s <a href="https://iide.co/online-digital-marketing-course/">4-Month Digital Marketing Course</a> and <a href="https://iide.co/master-mba-digital-marketing/">11-Month Digital Marketing Course</a>.</span></p><p><span style="font-weight: 400;">Additionally, to acquire insight into the topic of digital marketing, you can enrol in one of our </span><a href="https://masterclass.iide.co/video/digital-marketing-fundamentals?utm_source=Blog&amp;utm_medium=Internal_Link&amp;utm_campaign=MasterClass"><span style="font-weight: 400;">free online masterclasses </span></a><span style="font-weight: 400;">hosted by IIDE’s CEO, Karan Shah.</span></p><p><span style="font-weight: 400;">We hope this article about the marketing strategy of Bank of Communications has given you a fair understanding of the company’s marketing tactics.</span></p><p><span style="font-weight: 400;">If you enjoy in-depth company analyses like the marketing strategy of Bank of Communications visit our </span><a href="https://iide.co/case-studies/"><span style="font-weight: 400;">IIDE Knowledge portal </span></a><span style="font-weight: 400;">for more fascinating case studies.</span></p><p><span style="font-weight: 400;">Kindly express your thoughts about this case study on the marketing strategy of Bank of Communications in the section below. Thank you for spending the time to read this.</span></p></div></div>

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In this blog we have given detailed information on the marketing strategy of Bank of Communications including STPs, marketing campaigns & more.

Profound Marketing Strategy Of Bank Of Communications|2025

<div class="raw-html-embed"><div class="et_pb_text_inner"><p><span style="font-weight: 400;">In our previous article, we learned in detail about the </span><a href="https://iide.co/case-studies/marketing-strategy-of-union-bank-of-india/"><span style="font-weight: 400;">marketing strategy of Union Bank of India</span></a><span style="font-weight: 400;">. In this article, we are going to elaborate on the <strong>marketing strategy of Bank of Communications</strong> with the services they provide you such as BComBEST, BComEASY Business Credit, BOCOM FORTUNE Services, Mobile Banking Services, BCOM MPF Services, FWD LIFE, and many more.&nbsp;</span></p><p><span style="font-weight: 400;">The objective is to help you gain insights into how the Bank of Communication grew to be the fifth-largest bank in mainland China and one of the banks that printed banknotes in contemporary Chinese history.&nbsp;</span></p><p><span style="font-weight: 400;">The world is now entirely online, and marketing is the backbone of every company, as you can see. Marketing has migrated to the digital environment along with users from all over the world. If you’re interested in mainstream digital marketing, check out IIDE’s <a href="https://masterclass.iide.co/video/digital-marketing-fundamentals?utm_source=Blog&amp;utm_medium=Internal_Link&amp;utm_campaign=MasterClass">Free MasterClass on Digital Marketing 101</a> delivered by our CEO and founder, Karan Shah.</span></p><p><span style="font-weight: 400;">We will completely discuss the unique marketing strategy of Bank of Communications in this blog post. But first, let’s learn more about the Bank of Communication before moving on to this topic.</span></p></div></div>

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