Marketing Strategy of AXA: Insurance Firm

In a previous article, we learned about the detailed marketing strategy of LIC, a leading Indian insurance company. In this blog, we are going to elaborate on the marketing strategy of AXA.

The main objective of this blog is to make readers understand AXA’s business and its marketing techniques. Insurance firms generally have a complicated structure with an en-number of client data, insurance schemes, multiple agents and strong competitors.

To survive in this business, marketing strategies, consumer understanding tactics and market capture play a critical role. With the advent of digitalisation, marketing has become technical and digitalised. If you are interested in pursuing a career in digital marketing, then you can definitely check out IIDE’s Free MasterClass on Digital Marketing 101 conducted by our CEO and Founder, Karan Shah.

We will be wholly covering the marketing strategy of Axa insurance. Before we begin, let’s understand the company’s story, target audience and digital presence.