Marketing Strategy of Asian Paints: Complete Case Study

Asian Paints is an Indian paint manufacturing firm established since 1942. Over its 70+ years of existence, it has become the leading paint company in India. Apart from the superior quality of paints, they are known for winning the nation’s heart with their colourful and quirky advertisements. Their Marketing strategy has been the key differentiator that has made the company as successful as it is today.

This blog is an overview of the marketing strategy of Asian Paints, to try and decode their success and learn about their journey. We shall cover the company’s product portfolio with its distinctive advantages and marketing campaigns over the years.

Let us begin this learning journey with a brief introduction to Asian Paints and then take a look at the Marketing strategy of Asian Paints:

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Nov 23, 2024

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.