Profound Marketing Strategy of Applied Materials – With Detailed Explanation

Updated on: Jan 1, 2023
marketing strategy of applied materials - featured image

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My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

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In a recent piece, we talked about the marketing strategy of Texas Instruments. We shall outline the precise marketing strategy of Applied Materials, in this article.

This case study’s primary goal is to thoroughly analyse the marketing strategy of applied materials in order to understand how over the subsequent 55 years, that small company expanded to become a global force.

We are fully aware of how connected the world is right now, especially in the wake of the pandemic, and that companies need to have a strong online presence with digital marketing at the forefront. Learning skills like digital marketing is crucial since having an online presence is essential as more and more firms move online.

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We will have learned as much as we can about the marketing strategy of Applied Materials by the end of this essay. Discussing the company’s profile, offerings, target market, and internet presence will be the first step before continuing.

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About Applied Materials –

marketing strategy of applied materials - applied materials logo

Source – Wikimedia Commons

An American company called Applied Materials, Inc. provides tools, services, and software for the production of solar products, flat-panel displays for computers, cellphones, and televisions, as well as semiconductor (integrated circuit) chips for electronics.

The business, which is essential to Silicon Valley’s development, also provides machinery for making coatings for flexible electronics, packaging, and other uses. The business’s main office is in Santa Clara, California.

A group of businesspeople came together in 1967 to form Applied Materials Technology, a supplier of chemicals. That little business grew over the course of the following 55 years to become a world power. The semiconductor industry’s fundamental building blocks are provided by the employees of Applied Materials, their discoveries, and the products they produce.

Quick Stats –

CEO Gary E. Dickerson
CMO Paul Siblerud
Area Served Worldwide
Industry Semiconductors
Market Revenue US$25.79 billion (2022)
Vision To Make Possible a Better Future, together with our commitment to our core values, form the foundation of our culture and everything we do.
Tagline Think it, Apply it


Marketing Strategy of Applied Materials –

A business needs a strong marketing plan to succeed. Let’s examine the marketing strategy of Applied Materials.

Segmentation, Targeting and Positioning

Applied Materials divides enterprises into the segmentation that requires semiconductors, TFT LCDs, displays, etc.

Applied Materials’ target market is mostly Major companies.

Applied Materials has positioned itself as a world leader in the provision of cutting-edge equipment.

Marketing Campaigns

marketing strategy of applied materials - marketing campaign

Our annual EarthWorks campaign is one of the many ways we bring to life our vision to Make Possible a Better Future! – Facebook Post Caption

As part of Applied Materials’ yearly effort to conserve & maintain the “Earth,” our only known home, we launched the EarthWorks campaign in India. The campaign was conducted in April and May of 2019. We created seed balls for the campaign using red soil and the seeds of figs, gooseberries, bananas, and custard apples.

During the monsoon season, these were spread throughout Bannerghatta and the Nandi Hills. Our Bangalore and Mumbai offices’ staff members participated in the seed ball-making exercise with enthusiasm.

They created a blog that explains how Applied’s yearly EarthWorks campaign inspires employees all over the world to learn about environmental sustainability and take action.

Social Media Marketing

  • Instagram – 2K+
  • Facebook – 11K
  • LinkedIn – 346K
  • Twitter – 12.7K
  • Youtube – 7.49K

Applied Materials has the maximum number of followers on LinkedIn. They routinely post promotional stuff on their social media accounts.

SEO Strategies

marketing strategy of applied materials - ubersuggest seo screenshot

Source – UberSuggest

Having fewer than 500 keywords is poor, having more than 1000 keywords is good, and having more than 10,000 keywords would be exceptional, according to SEO rankings. There is no doubt that Applied Materials has 50K organic keywords, which is a staggering amount. 

The same volume of traffic per month is approximately 145K+, which is once again impressive. As a result, Applied Materials is moving in the correct path, this result is the outcome of the remarkable effort put into SERP results, and it will keep moving in this way.

Influencer Marketing

Applied materials do not use any Influencer marketing. If they want they can skip these marketing tactics being a semiconductor company.

E-Commerce Strategies

Applied Materials do not have any e-commerce portal where they can sell their products.

E-commerce is a business strategy in which vendors use electronic media to market their goods and services to customers. The advantages of the electronic sector make it a great choice for both consumers and enterprises.

In the field of electronics, e-commerce has many benefits. For instance, it can assist in lowering the industry’s frequently high transportation and logistical expenses. Additionally, it makes it possible for more effective inventory management and better customer satisfaction.

With e-commerce becoming more popular, many companies are finding new ways to use innovative technologies to improve their business practices.

Mobile Apps

Applied Materials has a mobile app Applied Conferences with 1T+ downloads on Google Play Store.

Content Marketing Strategies

Applied Materials is fairly active on its social media handles. Alongside, they also publish blogs and press releases on sustainability on their official website as it is the motto of the company.

This ends the marketing strategy of Applied Materials.

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What’s Unique in the Marketing strategy of Applied Materials?

Gaining market share is crucial for the company’s long-term health and financial stability. Knowing which consumers to appeal to and how to do so could help the business gain a larger market share.

Applied materials have a decent social media presence and an impressive SEO Strategy. But they should work on its marketing campaigns. They should release campaigns which make their audience more connected and interested in their company.

A reputable company’s reputation is very important. A campaign’s success has the power to enhance or destroy a company’s reputation.

Digital marketing allows for the creation of successful campaigns and the quick correction of any flaws.

Understanding the emerging field of digital marketing is crucial given its increasing relevance. Look at IIDE’s 4-Month Digital Marketing Course & 11-Month Digital Marketing Course if you want to learn more and advance your skills.

We truly hope that our post about the marketing strategy of Applied Materials has provided you with useful information regarding the company’s marketing strategy

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]


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