Profound Marketing Strategy of Aflac: Overview & Campaigns

In our previous blog, we learned intimately about the marketing strategy of LIC.

In this article, we are going to elaborate on the marketing strategy of Aflac.

 Reason for its popularity, various marketing strategies, and the amount of content it has provided. The objective is to help you gain insights into Aflac.

Marketing is a part of a company’s DNA that can either make it or break it.  Marketing is the backbone of any business. Without marketing, the chance for your business to flourish is really less. 

In this fast pacing world, things are becoming more digital and we have left the traditional way. We have welcomed the digital world with open hands and hence the marketing field has followed digital suit which is why digital marketing is increasing rapidly. 

As now in this digital era across the world is going digital, so, If you are interested in new-age digital marketing, then you should definitely check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.

We will fully cover our marketing strategy of Aflac in this blog. Before we begin our deep dive, let us start by learning the company’s story, target audience, and digital presence.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Sep 16, 2024

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.