A Comprehensive Case Study: NTPC Marketing Strategy

In this case study, we will go through the marketing strategies of one of the most successful companies of India and it’s none other than National Thermal Power Corporation Limited (NTPC).

NTPC is India’s largest energy conglomerate with roots planted way back in 1975 to accelerate power development in India. It became a Maharatna company in May 2010, one of the only four companies to be awarded this status. It is also one of the greatest places to work. It comes under the top 50 companies to work in India. 

In this case study, we are going to understand the marketing mix of NTPC, competitors of the company and SWOT analysis of NTPC.

Let’s now get into the details by learning more about the company

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 21, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]