HelloFresh: Marketing the New Way of Cooking

HelloFresh is a publicly-traded German meal-kit as well as food subscription company that delivers essential and important ingredients to users at their doorsteps. The originality of this organisation is that it reproduces the interest and joy of cooking food back into your life. 

In this case study, we will discuss HelloFresh including its business strategy, marketing strategy, competitors, successful campaign, etc. So without any further ado, let’s start by understanding HelloFresh as a company.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 5, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]