Introduction
BSNL is one of India’s leading telecommunications firms, with prominent funding from the government of India. Founded in 2000, it made the name for itself in the telecom industry as a regional player. BSNL provides its customers with a range of telecommunication and internet services. As the Telecom market felt pressure from an increasing number of competitors, even BSNL, a government-held company, had to embrace the digital marketing revolution and be a part of the paradigm shift in marketing.
To keep up with the market, learning the digital ways of conducting marketing and business are a must. IIDE helps you learn these new-age skills, now a mainstay of the current professional environment. Knowing how to effectively use digital space to advertise and showcase your brand to a tremendous number of consumers is one of the most sought after skillsets. We provide different types of digital marketing courses for all kinds of learners- students, graduates and professionals.
In this case study, we discuss the marketing strategy, competitors analysis, digital presence, SWOT analysis, and also some scrutinized pain points. In its marketing mix, advancements in all the sectors like the Product, price, place, promotions, etc have been carried out.
So let us begin with learning more about BSNL.
