Simplified Marketing Mix of Tata With 4Ps and Company Overview

Tata group has a combined worth of $232 trillion. It has grown at a rate of 47% since last year. It has been one of the oldest industrial groups in India.

It has a huge amount of success in its life span which is still growing.

Thus this makes us keen to know the marketing mix of Tata Group.

In this blog, we will see the marketing mix of Tata Group which will consist of the price, place, promotion, and product mix.

Before we start with its marketing mix let us know about Tata Groups as a company.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 21, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]