Name: In-depth Marketing Mix Of Subway With Full Details | IIDE
Brand: IIDE
Rating: 9.9 (103837 reviews)

medium_upload-1736873307598.png

small_upload-1736873307598.png

thumbnail_upload-1736873307598.png

upload-1736873307598.png

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h1>About Subway</h1><p><img fetchpriority="high" decoding="async" class="aligncenter wp-image-226957 size-large" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736873304991-27ad68e936edd686f995fa02775d1bb1.webp" alt="Marketing Mix of Subway | IIDE" width="1024" height="517" data-srcset="https://iide.co/wp-content/uploads/2021/09/image4-35-980x495.png 980w, https://iide.co/wp-content/uploads/2021/09/image4-35-480x243.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw"></p><p><span style="font-weight: 400;"><a href="https://www.subway.com/" target="_blank" rel="nofollow noopener noreferrer" data-schema-attribute="">Subway</a>, which was founded in 1965 in Bridgeport, Connecticut, has grown at the fastest rate of any global franchise. As of 2021, Subway has a presence in over 100 countries and territories, with over 35000 restaurants. Customers can get a selection of excellent submarine sandwiches and salads from this American fast food restaurant franchise. Subway has consistently ranked among the top 500 franchises.</span></p><p><span style="font-weight: 400;">Subway has adapted to various cultural demands by twisting offerings to fit the cultural fit. Subway launched its exclusive veg outlet to meet the needs of Indian vegetarian consumers.&nbsp;</span></p><p><span style="font-weight: 400;">Now that we had a quick overview of the company, let’s begin our exploration of the marketing mix of Subway.&nbsp;</span></p><h1>Marketing Mix Of Subway</h1><p><span style="font-weight: 400;">The marketing mix is observed as the 4Ps of marketing – product, price, place, and promotion, which will be controlled by a corporation to influence shoppers to buy its merchandise. Subway contains a big variety of merchandise. Its marketing mix is as follows:</span></p><h2>1. Product Strategy of Subway</h2><p><img decoding="async" class="aligncenter wp-image-226956 size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736873305623-1137e15c9bf29761d6f99b11691c79e1.webp" alt="Subway Menu | Marketing Mix of Subway | IIDE" width="860" height="638" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2021/09/image2-31.pngw3.webp 860w, https://iide.co/wp-content/uploads/2021/09/image2-31-480x356.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 860px, 100vw"></p><p><span style="font-weight: 400;">The submarine sandwich is the main eatable on a Subway restaurant’s menu. Aside from that, the menu includes baked goods such as muffins, doughnuts, and cookies, as well as salads and wraps. To create our own SUB sandwich, we need to choose from 6-8 different sauces, 6 bread types, and vegetarian and non-vegetarian options.</span></p><p><span style="font-weight: 400;">Some menu items vary depending on location and market, but the following are the signature varieties in the global menu:</span></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Veggie Delite</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Chicken Teriyaki</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Meatball Marinara</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Subway Club</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Italian BMT</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Steak and Cheese</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Subway Melt</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Tuna</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Roasted Chicken</span></li></ul><p><span style="font-weight: 400;">In some countries, the breakfast menu includes items such as flatbreads, English muffins, and breakfast sandwiches. Personal pizzas were introduced in some of the company’s stores in 2006. As part of an exclusive deal, coffee from “Seattle’s Best Coffee” was added to the Subway menu in 2009.&nbsp;</span></p><p><span style="font-weight: 400;">Subway has also made variations and changes to its menu based on location. In the year 2001, the Indian Subway opened in New Delhi. The restaurant’s menu excludes pork and beef products in favour of a variety of vegetarian options.&nbsp;</span></p><p><span style="font-weight: 400;">With 395 restaurants, the restaurant chain has expanded to at least sixty-eight cities across India. Subway has distributed its product portfolios all across the world. Let’s have a look at how the company has dispersed its product.</span></p><h2>2. Place &amp; Distribution Strategy of Subway</h2><p><img decoding="async" class="aligncenter wp-image-226955 size-large" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736873306301-b5c3b637d4d2528aa9290c6b194aeb29.webp" alt="Subway Outlet | Marketing Mix of Subway | IIDE" width="1024" height="682" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2021/09/image1-30-1024x682.jpgw3.webp 1024w, https://iide.co/wp-content/uploads/2021/09/image1-30-980x653.jpg 980w, https://iide.co/wp-content/uploads/2021/09/image1-30-480x320.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw"></p><p><span style="font-weight: 400;">Subway has the distinction of being the world’s fastest-growing franchise in terms of revenue. This restaurant chain has grown to become the largest operator of restaurants, with nearly 42,673 locations and franchises in 188 countries. The company’s international headquarters are in Milford, Connecticut, in the United States. The company’s international headquarters are in Milford, Connecticut, in the United States. Subway’s international operations are managed through five regionally based centres.</span></p><p><span style="font-weight: 400;">The European regional franchise workplace is in the national capital, the New island and Australian workplace is in the state capital, the Asian regional offices are in Singapore, Lebanon, and Beirut, and therefore the resident regional workplace is in Miami. The company is entirely owned and operated by franchisees, with all restaurants being independently owned and operated.&nbsp;</span></p><p><span style="font-weight: 400;">To open a Subway location, a person only needs to pay a franchise fee, which grants him the right to use the Subway brand to build the location. Subway has been gap many restaurants in uncommon locations, and this uncommon activity has established to be a hit.</span></p><p><span style="font-weight: 400;">Subway stations are typically located in high-traffic areas where people are more likely to be calorie-conscious. Thus, the distribution strategy of Subway detailly talks about its expansion all over the world.&nbsp;</span></p><h2>3. Price Strategy of Subway</h2><p><span style="font-weight: 400;">Subway is expensive than its competitors KFC and McDonald’s. However, the low-calorie content of Subway sandwiches justifies the high price.</span></p><p><span style="font-weight: 400;">Subway has forever maintained high content in food and therefore unbroken their costs a bit higher to match the merchandise quality. Of course, the quantity of a sub sandwich is large as well, so it is on par with other competitors.</span></p><p><span style="font-weight: 400;">Subway also claims to serve higher-quality food than its competitors, which makes its pricing very clear. Their differential valuation strategy with price valuation is predicated on the worth generation in terms of quality delivered by Subway restaurants.</span></p><p><span style="font-weight: 400;">As a result, this provides insight into the marketing mix pricing strategy. So now let’s peek into the promotion strategy of Subway.&nbsp;</span></p><h2>4. Promotional Strategy of Subway</h2><p><img decoding="async" class="aligncenter wp-image-226958 size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736873307018-6bfccc8a7eea0e7540f236f7aefa6a26.webp" alt="Subway Marketing Campaigns | Marketing Mix of Subway | IIDE" width="770" height="400" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2021/09/image3-23.jpgw3.webp 770w, https://iide.co/wp-content/uploads/2021/09/image3-23-480x249.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 770px, 100vw"></p><p><span style="font-weight: 400;">Subway employs a variety of marketing strategies in its promotional efforts. The slogan “Eat Fresh” emphasizes the fact that all of the company’s products are freshly baked and made with fresh ingredients. In 2007, a commercial in the United States featured the cartoon character “Peter Griffin” promoting Subway’s “Feast Sandwich.”&nbsp; In another promotional move, the company has enlisted the assistance of “instant win” games.</span></p><p><span style="font-weight: 400;">The brand conjointly ran a product campaign within the tv series Chuck. In an unprecedented promotional move, the company offered a one-foot-long submarine sandwich for the low price of $5. This promotional activity took place in 2008 and was only available for a limited time.</span></p><p><span style="font-weight: 400;">The charitable and non-profit work has also served as a significant promotional boost for the organization. In terms of media vehicles, the company regularly employs ATL (Above The Line) promotions in the form of television and print, as well as BTL (Below The Line) activities such as price reductions and other such strategies, to attract customers.</span></p><p><span style="font-weight: 400;">It has expanded its products globally with reasonable prices and influential promotions. So now let’s wrap the case study with the findings below.</span></p></div></div>

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h1><span style="font-weight: 400;">Conclusion</span></h1><p><span style="font-weight: 400;">Subway has followed the personalization strategy with its high-quality merchandise, franchisee support, and dependable client base. It has resulted in a solid foundation. It has also worked with health organizations and sports figures to raise awareness of its brand and its products.&nbsp;</span></p><p><span style="font-weight: 400;">If you found this blog interesting and want to pursue a career in digital marketing, register for and attend IIDE’s Free </span><a href="https://masterclass.iide.co/video/digital-marketing-fundamentals?utm_source=Case_Study&amp;utm_medium=Sidebar&amp;utm_campaign=MasterClass"><span style="font-weight: 400;">Digital Marketing Masterclasses</span></a><span style="font-weight: 400;"> to digitally upskill yourself.</span></p><p><span style="font-weight: 400;">Thank you for taking the time to read! We hope you learned something new from this case study. If you enjoyed our information and analysis, please share, comment, and read more of our blogs about the marketing strategies of other major corporations</span></p></div></div>

<div class="raw-html-embed"><h3>
Courses Recommended for you
</h3></div>


IIDE's Free Digital Marketing Masterclass Banner

medium_ks-cta-bg.webp

small_ks-cta-bg.webp

thumbnail_ks-cta-bg.webp

ks-cta-bg.webp

Register Now

<div class="raw-html-embed"><ul>
    <li>
        45 Mins Masterclass
    </li>
    <li>
        Watch Anytime, Anywhere
    </li>
    <li>
        1,00,000+ Students Enrolled
    </li>
</ul></div>

medium_Karan-Shah-cta.webp

small_Karan-Shah-cta.webp

thumbnail_Karan-Shah-cta.webp

Karan-Shah-cta.webp

small_dm-masterclass-sidebar-cta.webp

thumbnail_dm-masterclass-sidebar-cta.webp

dm-masterclass-sidebar-cta.webp

<p style="line-height:1em;">
    <span style="font-size:34px;">Learn Digital Marketing for FREE</span>
</p>

<div class="raw-html-embed"><h2>
Frequently Asked Questions
</h2></div>


<h2>Awards &amp; Recognition</h2>

IIDE The Digital School - IIDE's Online Digital Marketing Course 

small_home-page-odmc-image.webp

thumbnail_home-page-odmc-image.webp

home-page-odmc-image.webp

download-icon.webp

Download Brochure

Advanced Online Digital Marketing Course

<p>Our alumni secured top digital marketing roles by showcasing the impactful projects they completed during IIDE’s advanced digital marketing course.</p>

<h2><span>Real-World Projects</span> That Launched Careers</h2>

<p>Stand out in the digital marketing industry with globally recognised certifications from IIDE and top platforms like Google, Meta, and HubSpot.</p>

<h2>Earn Globally Recognised <span>Certifications</span></h2>

<h2>Choose What's <span>Best for You</span></h2>

<p>Our online digital marketing course with placement includes an updated syllabus, featuring the latest digital marketing concepts. With practical training &amp; numerous live projects, this syllabus will prepare learners for today’s demanding industry.</p>

<h2>Master Digital <span>Skills That Matter</span></h2>

<p>Become a digital marketing strategist in today’s AI-dominated industry with Nepal’s top online digital marketing courses offered by IIDE.</p>

<h2>Digital Marketing <span>Tools You’ll Master</span></h2>

<h2>Frequently Asked <span>Questions</span></h2>

<h2>Our <span>Hiring Partners</span></h2>

<p>Our trainers are seasoned professionals bringing years of expertise to every session. With their guidance, you’ll gain practical insights and the skills needed to lead in the digital world.</p>

<h2>Learn From the <span>Best Minds in the Industry</span></h2>

<h2>Learning Methodology</h2>

<h2>Our Placement Statistics</h2>

<p>Our advanced digital marketing course is all about empowering students with real-world industry knowledge, hands-on learning, and the confidence to innovate and lead in the digital age.</p>

<h2>We Don’t Just Teach Digital Marketing — <span>We Build Digital Leaders</span></h2>

<p>We've helped thousands turn their dreams into careers through our digital marketing course with placement. Their success stories are all the proof you need.</p>

<h2>Turning Ambition Into <span>Achievements</span></h2>

<h1>#1 Online <span>Digital Marketing Course in Nepal</span></h1>

<p>Explore how IIDE helped shape their careers and fuel their success</p>

<h2>Hear It From <span>Our Alumni</span></h2>

<p>UAE’s best Online Digital Marketing Course taught by industry experts in a comprehensive and interactive format with self-paced and live online sessions.</p>

<h2>Learning <span>Methodology</span></h2>

<h1>#1 Online <span>Digital Marketing Course in Dubai</span></h1>

<p>Discover how IIDE’s digital marketing courses have shaped careers and driven success for our alumni.</p>

Get Brochure

<p>Our online digital marketing course includes an updated syllabus featuring the latest digital marketing concepts. With practical training &amp; numerous live projects, this syllabus will prepare learners for today’s demanding industry</p>

<p>Become a digital marketing strategist in today’s AI-dominated industry with some of the top online digital marketing courses in India offered by IIDE.</p>

No cost EMI and flexible 6, 9, or 12 monthly plans available.

EMI partners

<p>Enrolling in our online digital marketing course means more than just learning from the top minds in the field — You can also choose to step onto our campus, connect with trainers, and learn in an inspiring environment.&nbsp;</p>

<h2><span>Campus</span> Immersion</h2>

<p>Select the certification that aligns with your goals. Want an even richer experience? Don’t forget to opt for Campus Immersion to take your learning to the next level.</p>

<h2>Your Investment in a <span>Brighter Future</span></h2>

<h2>We don't just teach digital marketing, <span>we build Digital Leaders!</span></h2>

<h1>Top Online Digital Marketing Courses in India With <span>AI Integrated Syllabus</span></h1>

<p>An overview of the career support and accomplishments of alumni from our Digital Marketing PG programme.</p>

<p>93% of IIDE Students Are Placed At Top Organisations</p>

<h2><span>Our Alumni</span> Leading the Digital World</h2>

<p>54% Average Salary Hike</p>

<h2>Awards &amp; <span>Recognition</span></h2>

IIDE The Digital School - IIDE's PG in Digital Marketing Students Image

small_home-page-pg-course-card.webp

thumbnail_home-page-pg-course-card.webp

home-page-pg-course-card.webp

Post-Graduation in Digital Marketing & Strategy

<p>Our alumni secured top digital marketing roles by showcasing the impactful projects they completed during the course.</p>

<p>Stand out in the digital marketing industry with globally recognized certifications from IIDE and top platforms like Google, Facebook, and HubSpots.</p>

<h2>Earn Globally Recognised <span>Certification</span></h2>

Curriculum Co-Designed & Co-Certified by Industry Leader

<p>Fastrack your digital marketing career with our 11-month Postgraduate Programme.</p>

<p>Our A-Z digital marketing curriculum goes beyond execution. We'll show you how to strategise like a pro, with practical experience to back it up. Here's a glimpse of what you'll learn:<br>&nbsp;</p>

<h2>PG in Digital Marketing &amp; <span>Strategy Syllabus</span></h2>

<h2><span>Digital Marketing Tools</span> You'll Master</h2>

<p>Fees start at:</p><h3>₹ 24,427 / Month</h3><ul><li>750+ In-person hours of learning</li><li>Mentoring from CXO's &amp; CMO's of leading brands</li><li>6 live brand projects</li><li>3 months mandatory Internship</li><li>100% Placement Assistance</li><li>No cost EMI and flexible 6, 9, or 12 monthly plans available.</li></ul>

Empower Your Education With Scholarship

Scholarship worth of

<p>Choose a payment plan that works for you. With flexible options, we make it easier to invest in your future and achieve your dreams without compromise.</p>

<p>Our trainers are seasoned professionals bringing years of expertise to every session. With their guidance, you'll gain practical insights and the skills needed to lead in the digital world.</p>

<p><strong>Application Deadline: 01 Mar 2025</strong></p>

<p>Our PG in digital marketing &amp; strategy is all about empowering students with real-world industry knowledge, hands-on learning, and the confidence to innovate and lead in the digital age.</p>

<p>Highlighting the remarkable career journeys and industry success stories of our Digital Marketing PG alumni.</p>

<h2>Achievements of Our <span>Graduate</span></h2>

<p>From cutting-edge facilities to real-world training, IIDE offers an unparalleled environment for digital marketing education.</p>

<h2>The IIDE Experience: <span>A Campus Built for Success</span></h2>

<h1>PG in Digital Marketing &amp; Strategy With Placement Assistance</h1>

Glimpse of what you’ll learn

Unlock Placement Statistics

<p>
    Dive into the numbers that make us the #1 choice for career success
</p>

medium_Salary Distribution_Desktop.webp

small_Salary Distribution_Desktop.webp

thumbnail_Salary Distribution_Desktop.webp

Salary Distribution_Desktop.webp

thumbnail_Salary Distribution_Mobile.webp

Salary Distribution_Mobile.webp

<p>
    Want to Know Why 2,50,000+ Students Trust Us?
</p>

<div class="raw-html-embed">
<h3><span>Related</span> Blogs
</h3></div>


Are you looking for the marketing mix for Subway? In this case-study, learn about Subway and its 4Ps marketing mix strategy.

In-depth Marketing Mix Of Subway With Full Details | IIDE

<div class="raw-html-embed"><div class="et_pb_text_inner"><span style="font-weight: 400;">Subway is a fast-food franchise with locations all over the world. Salads and submarine sandwiches are available at this American restaurant. Doctor’s Associates, Inc. owns and operates this private company on a global scale. Subway wanted their customers to be able to make their own sandwiches.&nbsp;</span><p><span style="font-weight: 400;">In this case study, we will be discussing about the marketing mix of Subway in a detailed structure.&nbsp;</span></p></div></div>

<div class="raw-html-embed"><ul style="text-align:left;">
    <li>
        45 Mins Masterclass
    </li>
    <li>
        Watch Anytime, Anywhere
    </li>
    <li>
        1,00,000+ Students Enrolled
    </li>
</ul></div>

<p>
    <span style="font-size:34px;">Learn Digital Marketing for FREE</span>
</p>

<div class=raw-html-embed><h1>In-depth Marketing Mix Of Subway with Full Explainations</h1></div>

<h2>Explore Our FREE Digital Marketing <span>Masterclasses</span></h2>

<p>Life at IIDE is dynamic and lively. Students learn and connect through events, surprise pizza parties, and celebrations. See how we make learning an exciting experience</p>

In-depth Marketing Mix Of Subway with Full Explainations

Aditya Shastri

Courses Recommended for you

Aditya Shastri