Name: Detailed Marketing Mix Of Jollibee Corporation - 2025 | IIDE
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Established in Philippines serves American and Filipino styled food. Feels like Jollibee has a nice marketing strategy.

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<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><span style="font-weight: 400;">About Jollibee</span></h2><p><img decoding="async" class="wp-image-226836 alignnone size-large" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736873140501-fc08d50fefc5aa7340f1f120d4d837c4.webp" alt="brand logo of Jollibee-Marketing mix of Jollibee| IIDE" width="1024" height="576"></p><p><span style="font-weight: 400;">Jollibee is an American-style fast-food restaurant specializing in chicken, burgers, and spaghetti along with several Filipino-influenced dishes. Established in the Philippines, the company has made its way into international markets. They operate more than 1400 stores out of which more than 270 are situated in East Asia, North America, Middle East, South East Asia, and Europe. The company’s headquarters are located in Pasig, Philippines.</span></p><p><span style="font-weight: 400;">Jollibee is giving head-on competition to its international competitors such as <a href="https://iide.co/case-studies/marketing-mix-of-burger-king/">Burger King</a>, <a href="https://iide.co/case-studies/business-model-of-kfc/">KFC</a>, &amp; <a href="https://iide.co/case-studies/business-model-of-subway/">Subway</a>. Even in its home country, Jollibee is ruling on the #1 position followed by </span><a href="https://iide.co/case-studies/mcdonalds-marketing-strategy/"><span style="font-weight: 400;">McDonald’s</span></a><span style="font-weight: 400;"> and KFC.</span></p><h2><span style="font-weight: 400;">Marketing Mix of Jollibee</span></h2><p><span style="font-weight: 400;">Marketing Mix is a term that is used by businesses to advertise their product or services in the market. It also helps the business gain visibility &amp; decide on a suitable marketing strategy. Jollibee has a huge portfolio of products which helps them to target different groups in the market. By use of marketing, mixed businesses can increase awareness of their brand. The 4Ps compose the typical marketing mix namely – product, price, place, and promotion. Through these 4Ps businesses get to decide their target audience and <a href="https://iide.co/blog/digital-marketing-strategies-for-startups/">formulate their strategies</a> according to it. Let’s take a closer look at Jollibee’s marketing mix.</span></p><h2><span style="font-weight: 400;">1. Product Strategy </span><span style="font-weight: 400;">of Jollibee</span></h2><p><img decoding="async" class="wp-image-226834 alignnone size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736873141145-a9e7520fb886ef2f8d2d96fcdf1bbe0d.webp" alt="product mix of Jollibee -Marketing mix of Jollibee | IIDE" width="1584" height="1056" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2021/09/image3-8-1.jpgw3.webp 1584w, https://iide.co/wp-content/uploads/2021/09/image3-8-1-1280x853.jpg 1280w, https://iide.co/wp-content/uploads/2021/09/image3-8-1-980x653.jpg 980w, https://iide.co/wp-content/uploads/2021/09/image3-8-1-480x320.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1584px, 100vw"></p><p><span style="font-weight: 400;">The main reason Jollibee’s products stand out from the rest is their understanding of Filipino taste. Filipinos’ palate is slightly inclined towards the sweeter side. Therefore, Jollibee modifies its menus in accordance with the regional taste of its consumers.</span></p><p><span style="font-weight: 400;">As fried chicken is a popular product in the </span><a href="https://iide.co/blog/digital-marketing-courses-in-philippines/"><span style="font-weight: 400;">Philippines</span></a><span style="font-weight: 400;">, Jollibee introduced its style of chicken way back in 1981 named Jollibee Chicken Joy which soon became their No.1 product and bestseller among all outlets. Chicken Joy is now one of Jollibee’s signature products. Jollibee maintains the highest quality food standards which make their fast-food products more likable.</span></p><p><span style="font-weight: 400;">The following are some signature products of Jollibee:</span></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Chicken Joy is a counterpart to KFC’s Fried Chicken(but way better). It has a crispy texture on the surface and a mouth-watering palatable flavor on the inside. Chicken Joy is accompanied by smooth and delicious gravy, now that’s what you call a match made in heaven, right?&nbsp;</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Chicken Dippers are boneless chicken pieces served along with hot gravy. When they are dunked in hot saucy gravy leave customers’ mouths full of taste.&nbsp;&nbsp;</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Who doesn’t like desserts? Jollibee also offers sweet, tangy Peach Mango Pie which has a flaky crust from the outside and slimy, tacky pie mix on the inside.</span></li></ul><h2><span style="font-weight: 400;">2. Price Strategy </span><span style="font-weight: 400;">of Jollibee</span></h2><p><span style="font-weight: 400;"><img decoding="async" class="wp-image-226832 alignnone size-large" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736873142432-4828f91a396566b3670ead2cdddbb588.webp" alt="price mix of Jollibee -Marketing mix of Jollibee | IIDE" width="1024" height="683" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2021/09/image5-5-1-1024x683.jpgw3.webp 1024w, https://iide.co/wp-content/uploads/2021/09/image5-5-1-980x653.jpg 980w, https://iide.co/wp-content/uploads/2021/09/image5-5-1-480x320.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw">&nbsp;</span></p><p><span style="font-weight: 400;">Jollibee products are decently priced to satisfy the overall demand of consumers from different classes. The company employs competition-based pricing. Because Jollibee is a price taker, it must accept the current market rate, which is decided by supply and demand dynamics. They ought to keep the prices of their products in line with the prices charged by their competitor. As a result, pricing should not be a barrier to entry.</span></p><p><span style="font-weight: 400;">Jollibee’s mission is to render high-quality, great-tasting food at a budget-friendly rate. The combo meals offered by Jollibee are much cheaper than its competitor McDonald’s by almost 10%. KFCs bucket of 6 is priced at </span><span style="font-weight: 400;">₱439.00(INR 650.30) in the Philippines where Jollibee offers the same for just ₱399.00(INR 591.75)</span></p><h2><span style="font-weight: 400;">3. Placement Strategy </span><span style="font-weight: 400;">of Jollibee</span></h2><p><img decoding="async" class="wp-image-226835 alignnone size-large" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736873143195-c39a4050c4c87d266d4f47311724b306.webp" alt="placement mix of Jollibee -Marketing mix of Jollibee | IIDE" width="1024" height="695" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2021/09/image2-11-1-1024x695.jpgw3.webp 1024w, https://iide.co/wp-content/uploads/2021/09/image2-11-1-980x665.jpg 980w, https://iide.co/wp-content/uploads/2021/09/image2-11-1-480x326.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw"></p><p><span style="font-weight: 400;">It has been 43 years since Jollibee was established and since then the company has had more than 1400 stores. Jollibee’s origin in the Philippines is what made the company successful. The company is committed to expanding its store across other countries so that everyone can have a taste of their products. They strategically place their outlets in populated areas that allow them to grab the attention of large masses.</span></p><p><span style="font-weight: 400;">Some of their stores are located in malls and on highways so that passengers can grab a quick meal to satiate their hunger.&nbsp;</span></p><p><span style="font-weight: 400;">As per Jollibee’s CEO Tanmantiong, Jollibee will be looking forward to inaugurating 450 new stores to make up for the loss caused by the pandemic.</span></p><h2><span style="font-weight: 400;">4. Promotional Strategy </span><span style="font-weight: 400;">of Jollibee</span></h2><p><img decoding="async" class="wp-image-226833 alignnone size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736873143857-e1fb22f20aa0b24ed3dba4290d252870.webp" alt="promotional mix of Jollibee -Marketing mix of Jollibee | IIDE" width="1600" height="1200" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2021/09/image4-6-1.jpgw3.webp 1600w, https://iide.co/wp-content/uploads/2021/09/image4-6-1-1280x960.jpg 1280w, https://iide.co/wp-content/uploads/2021/09/image4-6-1-980x735.jpg 980w, https://iide.co/wp-content/uploads/2021/09/image4-6-1-480x360.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1600px, 100vw"></p><p><span style="font-weight: 400;">Jollibee is aggressively active in its promotional campaigns. The company focuses highly on its advertisements over several platforms such as TV, newspapers, radio, likable makes and maintains a direct engagement with customers on <a href="https://iide.co/blog/choosing-the-right-social-media-platforms/">social media handles</a>. They also use the strategy of community influencers for their promotions.</span></p><p><span style="font-weight: 400;">Their marketing strategy involves short films based on a real story that depicts family love and happiness multiplied when they have a meal together. As the family is a key ingredient of the company their in-store environment makes consumers comfortable like at home. Jollibee makes people emotionally attached to their stores.</span></p><p><span style="font-weight: 400;">Jollibee also launched a television program for kids named Jollitown which continued for almost five years before its completion on October 12. Jollibee’s targeted audience was children as they can be easily influenced so they introduced kid’s meals in their menus along with limited-edition toys. This strategy worked as children got intimidated to buy kids meals for the sake of toys.</span></p><p><span style="font-weight: 400;">Drive-thru and free delivery services gave momentum to Jollibee’s marketing campaigns. They have launched their app called ‘Jollibee Ordering’ and for its promotion, they are giving out their signature Peach Mango Pie for two weeks on every order placed by an account.</span></p></div></div>

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><span style="font-weight: 400;">Conclusion</span></h2><p><span style="font-weight: 400;">With these 4Ps, the Marketing mix of Jollibee brings us towards the end of this blog.</span></p><p><span style="font-weight: 400;">Jollibee with its advertising and promotional campaign is surely on a bright path. Their promotional strategy gives them access to a large audience without making the prices of the products unaffordable. Their geographical pricing allows them to maintain steady revenue from different markets. And most importantly their homely relationship and understanding of their customer’s needs and demands will bring them huge success over the coming years.</span></p><p><span style="font-weight: 400;">Did you enjoy this case study? Do you want to find out more? Our </span><a href="https://masterclass.iide.co/video/digital-marketing-fundamentals"><span style="font-weight: 400;">Free Masterclass</span></a><span style="font-weight: 400;"> on Digital Marketing Fundamentals is a wonderful place to start if you’re new to digital marketing.</span></p><p><span style="font-weight: 400;">We conclude here with the case study of Jollibee and if you liked this blog and found it informative do comment below and consider sharing it with your friends.</span></p><p><span style="font-weight: 400;">Thank you!</span></p></div></div>

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Let's look at the marketing mix of Jollibee Foods Corporation and the strategy of 4P's adopted by them to gain success.

Detailed Marketing Mix Of Jollibee Corporation - 2025 | IIDE

<div class="raw-html-embed"><div class="et_pb_text_inner"><p><span style="font-weight: 400;">Jollibee is a multinational fast-food chain of restaurants owned by Jollibee Foods Corporation(JFC). Jollibee was established in 1978 by Tony Tan Caktiong and since then Jollibee has been dominating the market of the Philippines.&nbsp;</span></p><p><span style="font-weight: 400;">Today, we will be decoding the marketing mix of Jollibee in depth. You can also visit our </span><a href="https://iide.co/blog/"><span style="font-weight: 400;">blogs</span></a><span style="font-weight: 400;"> to read other case studies.</span></p><p><span style="font-weight: 400;">Before we break the ice, let’s know what the company is about</span></p></div></div>

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