Comprehensive Marketing Mix of eBay with all 4Ps Explained

In recent times, the e-commerce sector has tremendously grown. Customers prefer to purchase products from the comfort of their own homes rather than going to retail stores. The main cause of this rapid growth is increasing internet and smartphone users. Many companies have contributed to the unbeatable growth of the e-commerce industry and one of them is eBay.

In this case study, we shall be discussing the marketing mix of eBay in detail and its 4Ps strategies. Let us begin by knowing about the company.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 6, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]