End-to-end Marketing Mix of Burger King with 4Ps and Company Overview

Burger King, based in Miami, Florida, is one of the most well-known fast-food chains in the world (it is the second-largest company in the world). In 2008, the company’s 40,000+ employees helped it generate over $190 million. Its success can be shown in the fact that net earnings increased by 28.4% in the fiscal year 2008. Do you want to learn more about the marketing mix?

In this blog, we will learn about the marketing mix of Burger King in a very detailed manner. It shall discuss all the 4Ps of Burger King. Also, do visit our other blogs to learn more about other companies.

But first, let us know a little bit more about the company.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Sep 6, 2024

Courses Recommended for you

Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Whatsapp Icon

Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.