Name: Comprehensive Marketing Mix Of BMW - 4Ps Explained | IIDE
Brand: IIDE
Rating: 9.9 (103837 reviews)

this 4P's might be beneficial for upcoming startups in India

Really amazed to learn about the marketing mix of BMW! The 4Ps of Marketing were very well explained in respect to BMW. Would love to learn more about the application of these marketing mixes !

Hey dear writer thanks a lot for these awesome blog and images about BMW cars. It helps me a lot. Hope you will keep writing this type of content near future.

medium_upload-1736873044585.jpg

small_upload-1736873044585.jpg

thumbnail_upload-1736873044585.jpg

upload-1736873044585.jpg

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><strong>About BMW</strong><span style="font-weight: 400;"><br></span></h2><p><span style="font-weight: 400;"><img fetchpriority="high" decoding="async" class="wp-image-228847 alignnone " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736873042670-ba09c49af6171ed0a3c30115390d4e09.webp" alt="BMW Brand Logo - Marketing Mix of BMW | IIDE" width="457" height="284" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2021/09/bmw.jpgw3.webp 284w, https://iide.co/wp-content/uploads/2021/09/bmw-150x93.jpg 150w" sizes="(max-width: 457px) 100vw, 457px"></span></p><p><span style="font-weight: 400;"><br></span><span style="font-weight: 400;"><br></span><b>BMW</b><span style="font-weight: 400;"> or Bayerische Motoren Werke AG is a German Multinational Corporation that manufactures a wide range of luxury vehicles and motorcycles. It is one of the ‘</span><i><span style="font-weight: 400;">big three</span></i><span style="font-weight: 400;">’ German luxury cars (including Mercedes and Audi) with high worldwide customer demand.</span></p><p><span style="font-weight: 400;">BMW took off one century ago in 1917 under its earlier name </span><i><span style="font-weight: 400;">Rapp Motors</span></i><span style="font-weight: 400;"> which produced aircraft engines during the first world war, today the brand generates 90 billion euros per year in sales revenue according to</span><a href="https://economictimes.indiatimes.com/topic/rise-in-BMW-sales/news" rel="nofollow noopener noreferrer" target="_blank"><span style="font-weight: 400;"> The Economic Times</span></a><span style="font-weight: 400;">.</span></p><p><span style="font-weight: 400;">With that being said here are the 4 Ps of marketing mixes of BMW:</span></p><h2><strong>MARKETING MIX OF BMW (4Ps)</strong></h2><p><span style="font-weight: 400;">The Marketing Mix of a company tells us what are the marketing strategies involved in the success of a company.</span><span style="font-weight: 400;"> The 4 ps were introduced by E.J. McCarthy and these are</span><span style="font-weight: 400;"> product,&nbsp; price, place and distribution, and promotion mix. By keeping in mind the 4 Ps of the marketing mix, Professionals can maintain focus on the things that matter. Thus, helping the organizations for launching new products or revising existing ones by devising a strategic plan.&nbsp;</span></p><p><span style="font-weight: 400;">Let us dive deeper into the marketing mix of BMW:</span></p><h3><strong>1. <span style="text-decoration: underline;">Product Strategy of BMW</span></strong></h3><p><img decoding="async" class="wp-image-228848 alignnone " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736873043117-45ddbe3b576e5795bb304f990b07de95.webp" alt="BMW Product Strategy - Marketing Mix of BMW | IIDE" width="432" height="247" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2021/09/bmw-cars.jpgw3.webp 297w, https://iide.co/wp-content/uploads/2021/09/bmw-cars-150x86.jpg 150w" sizes="(max-width: 432px) 100vw, 432px"></p><p><span style="font-weight: 400;">BMW has manufactured over 80+ models of luxurious cars under the brand names BMW, Mini and Rolls-Royce. Also, 15+ models of motorcycles have been produced under the brand BMW Motorrad. The company’s cars and motorcycles had created history amongst Competitions and championships like Touring car racing, Formula 1, Sports Car Racing and the Isle of Man TT or Tourist Trophy Races. Despite the high prices, they have made cars ranging from lower-level to upper-level classes covering each class demand.</span></p><p><span style="font-weight: 400;">Starting from its basic model to advance engineering. Every product has its features and different characteristics. According to the changing needs of customers, they produce innovative and fresh models from time to time.</span></p><h3><strong>2. <span style="text-decoration: underline;">Pricing Strategy BMW</span><br></strong></h3><p><span style="font-weight: 400;">There is no doubt that with such premium technology and styling, the price mix of BMW is also premium. That’s why customers demand and pay much higher prices of such perceived quality. The prices of products like Rolls Royce and mini John cooper are higher than others and stand alone in the BMW group range.</span></p><p><span style="font-weight: 400;">They are the most expensive vehicles, attractive in look and loaded with technology, targeting the upper class. These are also more expensive for repairs and general maintenance.&nbsp;</span></p><p><span style="font-weight: 400;">To enter into the market (India, Brazil, Bangladesh ) BMW launched lower-priced cars, where it offers affordable rates for its smaller models.BMW 2 Series Gran Coupe starts at Rs 38.88 lakh in India.</span> <span style="font-weight: 400;">BMW X1 and G 310 R are the most affordable cars and bikes of BMW.</span></p><p><span style="font-weight: 400;">BMW offers financial Services to its customers like loans, EMI, and other repayment methods to bring the possibility to buyers for owning luxury vehicles.</span></p><h3><strong>3. <span style="text-decoration: underline;">Place Strategy of BMW</span></strong></h3><p><span style="font-weight: 400;"><img decoding="async" class="wp-image-228850 alignnone " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736873043428-3ce251217194f298ff179581785a13c9.webp" alt="BMW Place Strategy - Marketing Mix of BMW | IIDE" width="396" height="300" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2021/09/bmw-place.jpgw3.webp 259w, https://iide.co/wp-content/uploads/2021/09/bmw-place-150x113.jpg 150w" sizes="(max-width: 396px) 100vw, 396px"></span></p><p><span style="font-weight: 400;"><br></span><span style="font-weight: 400;"><br></span><span style="font-weight: 400;">BMW being a world-renowned vehicle manufacturer has its manufacturing unit all around the world, as a part of its place mix. Starting its manufacturing unit from Bavaria, Munich gained new customers across the globe.&nbsp;</span></p><p><span style="font-weight: 400;">The BMW Group have production houses in 15 countries with a network of 31 productions and assembly facilities. The company has a global sales network in more than</span><a href="https://www.bmwgroup.com/en/company/locations.html" rel="nofollow noopener noreferrer" target="_blank"><span style="font-weight: 400;"> 140 countries</span></a><span style="font-weight: 400;">. It has recently started setting up manufacturing units in smaller countries.</span></p><p><span style="font-weight: 400;">The company does not appoint automobile distributors, it directly contacts showroom dealers to sell cars from showrooms to customers. They have their authorised showrooms and they get a good margin. The showrooms are very few and mostly in the urban areas. They keep their sales less aggressive for maintaining their luxurious image in the market. However, for the distribution of spare parts, distributors and stockists are there at strategic locations.</span></p><p><span style="font-weight: 400;">BMW’s sales and distribution channels are 80% offline, meaning cars are available in the stores, which the salesperson can provide and customers can see. The other 20% of purchases are online in a virtual showroom where customers can customise their cars and later they can pay and obtain the car.</span></p><p><span style="font-weight: 400;">The worldwide sales, financial network, and services of BMW plays a strong role in providing services to its customers and maintaining a global presence.</span></p><h3><strong>4. <span style="text-decoration: underline;">Promotion Strategy of BMW</span></strong></h3><p><img decoding="async" class="wp-image-228849 alignnone " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736873043892-83065959ef2abd4df759fa0415958425.webp" alt="BMW Promotion Strategy - Marketing Mix of BMW | IIDE" width="398" height="264" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2021/09/bmw-ads.jpgw3.webp 275w, https://iide.co/wp-content/uploads/2021/09/bmw-ads-150x100.jpg 150w" sizes="(max-width: 398px) 100vw, 398px"></p><p><span style="font-weight: 400;">The success of a company is determined by how it adopts promotional and advertising strategies efficiently. To create continuous brand awareness, BMW follows aggressive advertising through social media (FB, Instagram, Twitter, Snapchat), TV, through various sports events, billboards, print ads, to create continuous brand awareness. But they do not want cars to be available to the masses. Therefore the television ads are sleek and of higher quality.&nbsp;</span></p><p><span style="font-weight: 400;">It mainly focuses on the look of the model rather than technology or engine. They focus on customers’ luxury and pamper their customers with memorable moments at the time of purchase. The slogans like “Sheer Driving Pleasure” and “The Ultimate Driving Machine”, suggests to its customers and other people that BMW cars can give pleasure in driving that no other car can give.</span></p><p><span style="font-weight: 400;">The company has also famous brand ambassadors like Sachin Tendulkar, Alessandro Zanardi, Darren Sammy, etc. It is a close sponsor for many sports events and rally racing events. They have been a success at the F1 races at various events. Because of these events BMW is now been recognized and being a reliable automobile over the years.</span></p><p><span style="font-weight: 400;">Apart from this, BMW has found many innovative methods of Promotions overtime on various events and festivals. </span><span style="font-weight: 400;">With this, we come to the conclusion of the Marketing Mix of BMW.</span><span style="font-weight: 400;"><br></span><span style="font-weight: 400;"><br></span></p></div></div>

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><strong>Conclusion</strong></h2><p><span style="font-weight: 400;">From the above case study, it can be concluded that BMW has unique marketing strategies where they advertise less aggressively but still has great popularity because of the high brand value. The range of its products offered are well characterised and gives many options to the customers. The distribution channel of this company is smooth and hustle-free. BMW, being the expensive automobile company, offers the best experience or say, a luxurious experience to its customers.</span><span style="font-weight: 400;"><br></span></p><p><span style="font-weight: 400;">If you enjoyed learning from this case study on the marketing mix of BMW, please comment down below and share your thoughts on the company.&nbsp;</span></p><p><span style="font-weight: 400;">If you are looking to pursue Digital marketing but don’t know where to start, then you must c</span><span class="s1">heck out <a href="https://masterclass.iide.co/video/digital-marketing-fundamentals"><span class="s2">IIDE’s Free Masterclass on Digital Marketing</span></a></span><span style="font-weight: 400;"> by the founder and CEO of IIDE, Mr. Karan Shah. </span><span style="font-weight: 400;"><br></span></p><p><span style="font-weight: 400;"><br></span><span style="font-weight: 400;"><br></span></p></div></div>

<div class="raw-html-embed"><h3>
Courses Recommended for you
</h3></div>


IIDE's Free Digital Marketing Masterclass Banner

medium_ks-cta-bg.webp

small_ks-cta-bg.webp

thumbnail_ks-cta-bg.webp

ks-cta-bg.webp

Register Now

<div class="raw-html-embed"><ul>
    <li>
        45 Mins Masterclass
    </li>
    <li>
        Watch Anytime, Anywhere
    </li>
    <li>
        1,00,000+ Students Enrolled
    </li>
</ul></div>

medium_Karan-Shah-cta.webp

small_Karan-Shah-cta.webp

thumbnail_Karan-Shah-cta.webp

Karan-Shah-cta.webp

small_dm-masterclass-sidebar-cta.webp

thumbnail_dm-masterclass-sidebar-cta.webp

dm-masterclass-sidebar-cta.webp

<p style="line-height:1em;">
    <span style="font-size:34px;">Learn Digital Marketing for FREE</span>
</p>

<div class="raw-html-embed"><h2>
Frequently Asked Questions
</h2></div>


<h2>Awards &amp; Recognition</h2>

IIDE The Digital School - IIDE's Online Digital Marketing Course 

small_home-page-odmc-image.webp

thumbnail_home-page-odmc-image.webp

home-page-odmc-image.webp

download-icon.webp

Download Brochure

Advanced Online Digital Marketing Course

<p>Our alumni secured top digital marketing roles by showcasing the impactful projects they completed during IIDE’s advanced digital marketing course.</p>

<h2><span>Real-World Projects</span> That Launched Careers</h2>

<p>Stand out in the digital marketing industry with globally recognised certifications from IIDE and top platforms like Google, Meta, and HubSpot.</p>

<h2>Earn Globally Recognised <span>Certifications</span></h2>

<h2>Choose What's <span>Best for You</span></h2>

<p>Our online digital marketing course with placement includes an updated syllabus, featuring the latest digital marketing concepts. With practical training &amp; numerous live projects, this syllabus will prepare learners for today’s demanding industry.</p>

<h2>Master Digital <span>Skills That Matter</span></h2>

<p>Become a digital marketing strategist in today’s AI-dominated industry with Nepal’s top online digital marketing courses offered by IIDE.</p>

<h2>Digital Marketing <span>Tools You’ll Master</span></h2>

<h2>Frequently Asked <span>Questions</span></h2>

<h2>Our <span>Hiring Partners</span></h2>

<p>Our trainers are seasoned professionals bringing years of expertise to every session. With their guidance, you’ll gain practical insights and the skills needed to lead in the digital world.</p>

<h2>Learn From the <span>Best Minds in the Industry</span></h2>

<h2>Learning Methodology</h2>

<h2>Our Placement Statistics</h2>

<p>Our advanced digital marketing course is all about empowering students with real-world industry knowledge, hands-on learning, and the confidence to innovate and lead in the digital age.</p>

<h2>We Don’t Just Teach Digital Marketing — <span>We Build Digital Leaders</span></h2>

<p>We've helped thousands turn their dreams into careers through our digital marketing course with placement. Their success stories are all the proof you need.</p>

<h2>Turning Ambition Into <span>Achievements</span></h2>

<h1>#1 Online <span>Digital Marketing Course in Nepal</span></h1>

<p>Explore how IIDE helped shape their careers and fuel their success</p>

<h2>Hear It From <span>Our Alumni</span></h2>

<p>UAE’s best Online Digital Marketing Course taught by industry experts in a comprehensive and interactive format with self-paced and live online sessions.</p>

<h2>Learning <span>Methodology</span></h2>

<h1>#1 Online <span>Digital Marketing Course in Dubai</span></h1>

<p>Discover how IIDE’s digital marketing courses have shaped careers and driven success for our alumni.</p>

Get Brochure

<p>Our online digital marketing course includes an updated syllabus featuring the latest digital marketing concepts. With practical training &amp; numerous live projects, this syllabus will prepare learners for today’s demanding industry</p>

<p>Become a digital marketing strategist in today’s AI-dominated industry with some of the top online digital marketing courses in India offered by IIDE.</p>

No cost EMI and flexible 6, 9, or 12 monthly plans available.

EMI partners

<p>Enrolling in our online digital marketing course means more than just learning from the top minds in the field — You can also choose to step onto our campus, connect with trainers, and learn in an inspiring environment.&nbsp;</p>

<h2><span>Campus</span> Immersion</h2>

<p>Select the certification that aligns with your goals. Want an even richer experience? Don’t forget to opt for Campus Immersion to take your learning to the next level.</p>

<h2>Your Investment in a <span>Brighter Future</span></h2>

<h2>We don't just teach digital marketing, <span>we build Digital Leaders!</span></h2>

<h1>Top Online Digital Marketing Courses in India With <span>AI Integrated Syllabus</span></h1>

<p>An overview of the career support and accomplishments of alumni from our Digital Marketing PG programme.</p>

<p>93% of IIDE Students Are Placed At Top Organisations</p>

<h2><span>Our Alumni</span> Leading the Digital World</h2>

<p>54% Average Salary Hike</p>

<h2>Awards &amp; <span>Recognition</span></h2>

IIDE The Digital School - IIDE's PG in Digital Marketing Students Image

small_home-page-pg-course-card.webp

thumbnail_home-page-pg-course-card.webp

home-page-pg-course-card.webp

Post-Graduation in Digital Marketing & Strategy

<p>Our alumni secured top digital marketing roles by showcasing the impactful projects they completed during the course.</p>

<p>Stand out in the digital marketing industry with globally recognized certifications from IIDE and top platforms like Google, Facebook, and HubSpots.</p>

<h2>Earn Globally Recognised <span>Certification</span></h2>

Curriculum Co-Designed & Co-Certified by Industry Leader

<p>Fastrack your digital marketing career with our 11-month Postgraduate Programme.</p>

<p>Our A-Z digital marketing curriculum goes beyond execution. We'll show you how to strategise like a pro, with practical experience to back it up. Here's a glimpse of what you'll learn:<br>&nbsp;</p>

<h2>PG in Digital Marketing &amp; <span>Strategy Syllabus</span></h2>

<h2><span>Digital Marketing Tools</span> You'll Master</h2>

<p>Fees start at:</p><h3>₹ 24,427 / Month</h3><ul><li>750+ In-person hours of learning</li><li>Mentoring from CXO's &amp; CMO's of leading brands</li><li>6 live brand projects</li><li>3 months mandatory Internship</li><li>100% Placement Assistance</li><li>No cost EMI and flexible 6, 9, or 12 monthly plans available.</li></ul>

Empower Your Education With Scholarship

Scholarship worth of

<p>Choose a payment plan that works for you. With flexible options, we make it easier to invest in your future and achieve your dreams without compromise.</p>

<p>Our trainers are seasoned professionals bringing years of expertise to every session. With their guidance, you'll gain practical insights and the skills needed to lead in the digital world.</p>

<p><strong>Application Deadline: 01 Mar 2025</strong></p>

<p>Our PG in digital marketing &amp; strategy is all about empowering students with real-world industry knowledge, hands-on learning, and the confidence to innovate and lead in the digital age.</p>

<p>Highlighting the remarkable career journeys and industry success stories of our Digital Marketing PG alumni.</p>

<h2>Achievements of Our <span>Graduate</span></h2>

<p>From cutting-edge facilities to real-world training, IIDE offers an unparalleled environment for digital marketing education.</p>

<h2>The IIDE Experience: <span>A Campus Built for Success</span></h2>

<h1>PG in Digital Marketing &amp; Strategy With Placement Assistance</h1>

Glimpse of what you’ll learn

Unlock Placement Statistics

<p>
    Dive into the numbers that make us the #1 choice for career success
</p>

medium_Salary Distribution_Desktop.webp

small_Salary Distribution_Desktop.webp

thumbnail_Salary Distribution_Desktop.webp

Salary Distribution_Desktop.webp

thumbnail_Salary Distribution_Mobile.webp

Salary Distribution_Mobile.webp

<p>
    Want to Know Why 2,50,000+ Students Trust Us?
</p>

<div class="raw-html-embed">
<h3><span>Related</span> Blogs
</h3></div>


Curious to know how BMW is one of the most popular car brands in the market? Read this case study on the Marketing Mix of BMW and its 4Ps

Comprehensive Marketing Mix Of BMW - 4Ps Explained | IIDE

<div class="raw-html-embed"><div class="et_pb_text_inner"><p><span style="font-weight: 400;">BMW is one of the most luxurious brands in the world and does not need any introduction. The company was founded on 7 March 1916 as an automobile brand, but with time it has started dealing in watches, T-shirts, wallets, shoes, etc</span><span style="font-weight: 400;"><br></span><span style="font-weight: 400;"><br></span></p><p><span style="font-weight: 400;">In this blog, we will look into the 4 Ps of the marketing mix of BMW that made the company one of the top brands in the world of manufacturing vehicles.</span></p><p><span style="font-weight: 400;">Before we dive into the 4Ps of the Marketing Mix of BMW, let’s learn a little bit about the company.</span></p></div></div>

<div class="raw-html-embed"><ul style="text-align:left;">
    <li>
        45 Mins Masterclass
    </li>
    <li>
        Watch Anytime, Anywhere
    </li>
    <li>
        1,00,000+ Students Enrolled
    </li>
</ul></div>

<p>
    <span style="font-size:34px;">Learn Digital Marketing for FREE</span>
</p>

<div class=raw-html-embed><h1>Comprehensive Marketing Mix of BMW – With 4Ps and Company Overview</h1></div>

<h2>Explore Our FREE Digital Marketing <span>Masterclasses</span></h2>

<p>Life at IIDE is dynamic and lively. Students learn and connect through events, surprise pizza parties, and celebrations. See how we make learning an exciting experience</p>

Comprehensive Marketing Mix of BMW – With 4Ps and Company Overview

Aditya Shastri

Courses Recommended for you

Aditya Shastri