L’Oreal Digital Marketing Case Study

The Indian Institute of Digital Education is the school of the new age curating a handful of digital marketers, coders, and designers through their six-month courses in Digital Marketing, Coding, and Graphic Designing. Students are trained practically through live assignments and all-inclusive projects, so they not only learn the technical skills but also apply their learning on assignments and graded presentations.

The following is a L’Oréal Case Study which is one of the top cosmetic brands made by IIDE’s digital marketing students- Mehak Mehta and Nitin Shyam. Keep reading to find what these students have come up with as a marketing strategy for L’Oréal Men!
 

Loreal market segmentation case study

  • About L’Oreal

L’Oreal is a luxury brand in the top cosmetic brand’s arena and focuses on high-end products that target hair color, makeup, skincare, haircare, styling, self-tanning, and a small range of products focusing on men. Though it is a luxury brand, it has become a household name due to the quality and results that its range of product promises.

It was originally founded in the year 1909 by Mr. Eugene Schueller and now operates in 130 countries. It is headquartered in Clichy, France, and is the largest beauty and cosmetics company.

Loreal Marketing Strategy-about loreal

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Oct 21, 2022

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.