Complete Guide to HubSpot’s Marketing Strategy – Detailed Walkthrough

In this case study, we will learn about HubSpot Marketing Strategy that leads to the success of the company and its SWOT analysis. So let’s get started!

Brian and Dharmesh noticed a shift in the way people shop and buy when they were graduate students at MIT in 2004. Consumers were no longer putting up with interruptive bids for their attention; in fact, they’d gotten really good at ignoring them.

HubSpot was founded as a result of this shift. It was founded on the concept of “inbound,” which holds that people do not want to be interrupted by marketers or harassed by salespeople; instead, they want to be helped.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 21, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]