HPCL (Hindustan Petroleum Corporation Limited) Comprehensive Case Study

Hindustan Petroleum stands as one of the leading oil and gas companies in India with around 25% market share in terms of public-sector companies. HPCL was established in 1974 named Standard Value Refining Company. Being in business for nearly 50 years, the company has withstood multiple ups and downs.

Today, in the HPCL case study, we are going to deep dive into the marketing strategies the company has been implementing to stay ahead of the curve. 

Let us start with a brief introduction and see what Hindustan Petroleum Corporation Limited is all about.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 21, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.