Domino’s pizza social media strategy
As of January 2020, Domino’s India has around 234k followers on Instagram, 7.1 million likes on Facebook, 1.3 million followers on Twitter, and 62.2k subscribers on YouTube. Domino’s India’s presence is noticeable on social media. Domino’s India tends to play with the cord nearest to the heart.

They connect and make things relatable for their followers by using common people in a Domino’s marketing campaign or use hashtags or slogans that will ultimately create an emotional connection with their audience. For example, have a look at this video:

Link: https://www.youtube.com/watch?v=2_vwM5Doqr4
Compared to its competitors the Domino’s social media marketing is far more enticing.
They also do a lot of Moment Marketing through videos on social media platforms, they have achieved successful campaigns.
They also have their videos in different languages to reach as many people.

Let’s take a look at their recent campaign,
On Friendship Day, Domino’s launched a campaign that highlights the significance of the last slice of pizza in bringing people together and forming new friendships.
As part of a larger media plan, Domino’s conducted a social experiment campaign that involved three pairs of strangers bonding over a single slice of pizza. The experiment was designed to be fun-filled and the conversations between the pairs ranged from Bollywood movies and dialogues to TV shows. The campaign was live across multiple social media platforms. Furthermore, the brand initiated social media conversations through an Instagram contest. Users were encouraged to tag the person they wanted to share the last slice of pizza with on Friendship Day and provide a reason for their selection. The best entries are expected to win prizes.
Here’s a glimpse of the campaign –
https://www.instagram.com/p/Cg36XufqG7h/
Email Marketing and SMS Marketing
Email Marketing is not a significant form of marketing used by Domino’s India. They use email marketing to send order confirmation messages and sometimes for remarketing. The use of SMS marketing is quite high as they send OTP, order confirmation, or Offer related messages.

Traditional Marketing
Traditional Marketing has always been used by Domino’s India. The hoarding and banners have played a huge role in driving customers in stores. Through traditional marketing different offers and nearby stores are promoted. Enticing pictures of pizzas are used in traditional marketing.

Dominoes Advertising
Paid Google advertisements give great results. The brand can target the audience using Google search ads to promote their offers.
Domino’s India also uses target ad marketing on Facebook and Instagram where the ads are only displayed to the targeted audience which eventually drives traffic to their website or app.

After analyzing the Domino’s advertising, our students have noted some pros and cons of Domino’s pizza business strategy.
GoodThe e-marketing strategy of Domino’s India is extremely effective in driving customers and new followers every day through impactful campaigns and emotional and humorous posts on Domino’s social media. The insightful captions give us a better understanding of what Domino’s India has to offer its audience. Domino’s digital marketing campaigns always have something emotional to offer which leaves an impact in general on the audience. Videos are made in several languages that cover audiences from rural parts of India as well.
Bad They can use moment marketing more in their social media posts than they do for their video ads. They must also come up with different posts for different social media platforms.