Business Model of Vodafone: World-Renowned Telecom Giant

Previously, we looked into the business model of Reliance Jio and how it has taken India over. This time we will simplify the business model of Vodafone, an international telecommunications giant.

Vodafone is Europe’s leading converged operator with the largest 5g mobile network and leading TV platform. Meanwhile, in Africa, they are leveraging their leading data network to expand upon their pioneering platform i.e  M-Pesa, their mobile financial services offering. As India is going digital and the entry of Jio in the Indian market has made the internet accessible for everyone the competition among the service providers has risen as well.

As users across the world go digital, marketing has followed them to the digital realm as well. If you are interested in new-age digital marketing, then you should definitely check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.

Won’t you like to know the business strategies these companies are using to survive in the market?

In this article, we would like to provide you with all the information that you need to know about the business model of Vodafone and all its aspects. But before we begin decoding that, let us start by learning more about Vodafone as a company.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Sep 16, 2024

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.