Name: 2025 Update: In-Depth Business Model Of Treebo Hotels | IIDE
Brand: IIDE
Rating: 9.9 (103837 reviews)

medium_upload-1736872644592.jpg

small_upload-1736872644592.jpg

thumbnail_upload-1736872644592.jpg

upload-1736872644592.jpg

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2>About Treebo Hotels</h2><p><span style="font-weight: 400;">IIT Roorkee alumni Sidharth Gupta, Rahul Chaudhary, and Kadam Jeet Singh founded Treebo Hotel, a well-known digital hotel company. Treebo Hotel strives to give excellent service at an affordable price.</span></p><p><span style="font-weight: 400;">By picking a new well-organized hotel and bringing it under the Treebo Hotel Franchise, the company concentrates on the budget hotel segment. These have now been included in the Treebo Hotel franchise. It</span><span style="font-weight: 400;">s main competitors are Oyo Rooms, ClearTrip, Fabhotels, and MakeMyTrip. If you wish to learn more about the famous hospitality aggregator start-up Oyo, you should read the <a href="https://iide.co/presentations/oyo-digital-marketing-strategy/?swcfpc=1">digital marketing strategies of Oyo</a> blog by us.</span></p><p><span style="font-weight: 400;">The company completely manages all aspects of their hotels using advanced technology and strives for the best revenue management and quality. With India’s growing hospitality industry, customers can easily book any hotel under Treebo Hotel or Oyo for a minimum charge of Rs. 3,000 to Rs. 5,000. This provides customers with complete hostel facilities with no interruptions.</span></p><p><span style="font-weight: 400;">Now that we had a quick overview of the company. Let’s begin the business model of Treebo Hotels.&nbsp;</span></p><h2>Business Model of Treebo Hotels</h2><p><span style="font-weight: 400;">Treebo Hotels is more concerned with branding than with aggregating a marketplace. Their business model is based on franchising. Treebo Hotels seeks out the best-suited hotels with excellent service to maintain their brand’s high standards. They communicate with the owners and provide excellent customer acquisition channels, branding, management software, and a variety of other services.</span></p><p><span style="font-weight: 400;">It charges approximately 40% of total revenue from each hotel, which is quite high. Treebo Hotel operates in the mid-segment of the hotel industry, which necessitates a strong comprehensive business model with operational capabilities.</span></p><p><span style="font-weight: 400;">Let’s begin the business model of Treebo Hotels by breaking it down in the coming sections by looking at their operations.&nbsp;</span></p><h3>Operations of Treebo Hotels</h3><p><span style="font-weight: 400;">Treebo Hotel is a major player in India’s budget hotel chains segment, operating by a business model of acquiring existing properties through franchising their operations module and branding. </span><span style="font-weight: 400;">It has established its chain of hotels in over 113 cities with approximately 600 hotels across India, according to the most recent data from 2020. They thrive by making use of the existing hotel’s presence and goodwill and combining it with their pan-Indian presence and trust to give both themselves and the hotel owners better sales.</span></p><p><span style="font-weight: 400;">Now that we understand the operations of Treebo Hotel, let’s take a brief look at the market share of Treebo Hotel.&nbsp;</span></p><h3>Market Share of Treebo Hotels</h3><p><span style="font-weight: 400;">Treebo Hotels compete in the hyper-saturated market of mid-tier hotels and faces fierce competition from MakeMyTrip and FabHotels. Even though they have a strong presence in the industry, they are dwarfed by the revenue of their competitors – yet the business model fo Treebo Hotels has caused enough stir in the market to threaten its competitors</span><span style="font-weight: 400;">. </span></p><p><span style="font-weight: 400;">Beyond being competitors, MakeMyTrip and Treebo Hotels had a legal tiff with each other as well. After being forcibly delisted over a year ago, the Competition Commission of India (CCI) had ordered MakeMyTrip which is an online travel aggregator (OTA), to reinstate listings of Treebo and FabHotels hotel rooms on its platform.</span></p><p><span style="font-weight: 400;">CCI’s order on Wednesday also expressed concerns about MakeMyTrip’s dominance in the online travel industry, describing the delisting of Treebo and Fab Hotels as having “affected competition” in the market by “denying an important channel of distribution”.</span></p><p><span style="font-weight: 400;">Let’s begin the next section of the business model of Treebo Hotels – Key Services.&nbsp;</span></p><h3>Key Services of Treebo Hotels</h3><p><span style="font-weight: 400;">It can be difficult to find a suitable hotel with fresh toiletries, clean rooms, and affordable basic breakfast service. Finding this at a reasonable price is always difficult for the middle-class and this is where Treebo Hotel comes into play. The business model of Treebo is anchored around bringing together the most looked after services in the industry under the roof of each of their hotels, in a cost-effective and standardized manner.</span></p><p><span style="font-weight: 400;">Treebo Hotel offers excellent customer service and manages their customers’ basic needs at their leisure. It offers exclusive hotel options at very reasonable prices while meeting all of the requirements.</span></p><p><span style="font-weight: 400;">These are the key services featured in Treebo Hotel. Let’s take a look at the pricing strategy of Treebo Hotel.&nbsp;</span></p><h3>Pricing Strategy of Treebo Hotels</h3><p><span style="font-weight: 400;">The pricing strategy maned by Treebo Hotels is quite reasonable and affordable, trying to offer a price tag on their hotel rooms that can be afforded by everyone. Even though the organisation offers low prices for the services they provide and have not broken even with their profits yet, the company and its management cover the gap by the investments that fuel the company.</span></p><p><span style="font-weight: 400;">Treebo Hotel has raised a total of $69.2 million in funding over nine rounds. Their most recent funding came on October 27, 2020, in the form of a Venture-Series round. </span><span style="font-weight: 400;">They are backed by a group of 16 investors, the most recent investors being Shantanu Deshpande and Vijay Shekhar Sharma.</span></p><p><span style="font-weight: 400;">&nbsp;This is how the pricing is handled by the company. Let’s try to understand the target audience of Treebo Hotel.&nbsp;</span></p><h3>Target Audience of Treebo Hotels</h3><p><span style="font-weight: 400;">In this regard, Treebo Hotel’s mid-to-premium pricing strategy makes them appropriate for middle-class customers who wish to enjoy luxury or richer customers who wish to be on a budget while not compromising too much. Their main clientele is that of corporate travellers who like to have standardised experiences as they go around the world. They are not particularly differentiating their audiences along the lines of age or gender, online on the basis of price point.</span></p><p><span style="font-weight: 400;">With this, the business model of Treebo Hotels gets complete. Let’s conclude the findings below.&nbsp;</span></p></div></div>

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h3>Conclusion</h3><p><span style="font-weight: 400;">Treebo Hotel is well-known among the members of India’s burgeoning budget hotel networks and has established a strong foothold in the highly competitive market. However, it has suffered significant losses in recent years, but with advances in technology they employ and their services, Treebo Hotels is regaining ground. </span><span style="font-weight: 400;">Developing strong on-ground operations is critical in this sector to provide a consistent experience for customers. This makes hospitality a capital-intensive business because it necessitates significant funding and effort to establish.</span></p><p>Gaining a professional understanding of digital marketing is essential for working in the marketing sphere of highly competitive industries such as hospitality. If marketing is something that interests you, you should definitely check out the <a href="https://iide.co/master-mba-digital-marketing/">Post Graduation Programme in Digital Marketing</a> offered by IIDE that will help you transform into the managerial candidate in the marketing department of companies.</p><p><span style="font-weight: 400;">Want to know more about the marketing strategies and business models of different companies? Head on over to</span><a href="https://iide.co/case-studies/"> <span style="font-weight: 400;">IIDE’s Knowledge Portal</span></a><span style="font-weight: 400;"> to learn more.</span></p><p><span style="font-weight: 400;">Thank you! You can share your valuable thoughts on this case study in the comment section below.</span></p></div></div>

<div class="raw-html-embed"><h3>
Courses Recommended for you
</h3></div>


medium_ks-cta-bg.webp

small_ks-cta-bg.webp

thumbnail_ks-cta-bg.webp

ks-cta-bg.webp

Register Now

<div class="raw-html-embed"><ul>
    <li>
        45 Mins Masterclass
    </li>
    <li>
        Watch Anytime, Anywhere
    </li>
    <li>
        1,00,000+ Students Enrolled
    </li>
</ul></div>

medium_Karan-Shah-cta.webp

small_Karan-Shah-cta.webp

thumbnail_Karan-Shah-cta.webp

Karan-Shah-cta.webp

small_dm-masterclass-sidebar-cta.webp

thumbnail_dm-masterclass-sidebar-cta.webp

dm-masterclass-sidebar-cta.webp

<p style="line-height:1em;">
    <span style="font-size:34px;">Learn Digital Marketing for FREE</span>
</p>

<div class="raw-html-embed"><h2>
Frequently Asked Questions
</h2></div>


<h2>Awards &amp; Recognition</h2>

small_home-page-odmc-image.webp

thumbnail_home-page-odmc-image.webp

home-page-odmc-image.webp

download-icon.webp

Get Brochure

Advanced Online Digital Marketing Course

<p>Our alumni secured top digital marketing roles by showcasing the impactful projects they completed during IIDE’s advanced digital marketing course.</p>

<h2><span>Real-World Projects</span> That Launched Careers</h2>

<p>Stand out in the digital marketing industry with globally recognised certifications from IIDE and top platforms like Google, Meta, and HubSpot.</p>

<h2>Earn Globally Recognised <span>Certifications</span></h2>

<h2>Choose What's <span>Best for You</span></h2>

<p>Our online digital marketing course with placement includes an updated syllabus, featuring the latest digital marketing concepts. With practical training &amp; numerous live projects, this syllabus will prepare learners for today’s demanding industry.</p>

<h2>Master Digital <span>Skills That Matter</span></h2>

<p>Become a digital marketing strategist in today’s AI-dominated industry with some of the top online digital marketing courses in India offered by IIDE.</p>

<h2>Digital Marketing <span>Tools You’ll Master</span></h2>

No cost EMI and flexible 6, 9, or 12 monthly plans available.

EMI partners

<p>Enrolling in our online digital marketing course with placement means more than just learning from the top minds in the field — You can also choose to step onto our campus, connect with trainers, and learn in an inspiring environment.</p>

<h2><span>Campus</span> Immersion</h2>

<h2>Frequently Asked <span>Questions</span></h2>

<p>Select the certification that aligns with your goals. Want an even richer experience? Don’t forget to opt for Campus Immersion to take your learning to the next level.</p>

<h2>Your Investment in a <span>Brighter Future</span></h2>

<h2>Our <span>Hiring Partners</span></h2>

<p>Our trainers are seasoned professionals bringing years of expertise to every session. With their guidance, you’ll gain practical insights and the skills needed to lead in the digital world.</p>

<h2>Learn From the <span>Best Minds in the Industry</span></h2>

<h2>Learning <span>Methodology</span></h2>

<h2>Our Placement Statistics</h2>

<p>Our advanced digital marketing course is all about empowering students with real-world industry knowledge, hands-on learning, and the confidence to innovate and lead in the digital age.</p>

<h2>We don't just teach digital marketing, <span>we build Digital Leaders!</span></h2>

<p>We've helped thousands turn their dreams into careers through our digital marketing course with placement. Their success stories are all the proof you need.</p>

<h2>Turning Ambition Into <span>Achievements</span></h2>

<h1>Top Online Digital Marketing Courses in India With <span>AI Integrated Syllabus</span></h1>

<p>Explore how IIDE helped shape their careers and fuel their success</p>

<h2>Hear It From <span>Our Alumni</span></h2>

Download Brochure

<p>UAE’s best Online Digital Marketing Course taught by industry experts in a comprehensive and interactive format with self-paced and live online sessions.</p>

<h2>We Don’t Just Teach Digital Marketing — <span>We Build Digital Leaders</span></h2>

<h1>#1 Online <span>Digital Marketing Course in Dubai</span></h1>

<h2>Learning Methodology</h2>

<h1>#1 Online <span>Digital Marketing Course in Nepal</span></h1>

<p>An overview of the career support and accomplishments of alumni from our Digital Marketing PG programs.</p>

<p>93% of IIDE Students Are Placed At Top Organisations</p>

<h2><span>Our Alumni</span> Leading the Digital World</h2>

<p>54% Average Salary Hike</p>

<h2>Awards &amp; <span>Recognition</span></h2>

small_home-page-pg-course-card.webp

thumbnail_home-page-pg-course-card.webp

home-page-pg-course-card.webp

Post-Graduation in Digital Marketing & Strategy

<p>Our alumni secured top digital marketing roles by showcasing the impactful projects they completed during the course.</p>

<p>Stand out in the digital marketing industry with globally recognized certifications from IIDE and top platforms like Google, Facebook, and HubSpots.</p>

<h2>Earn Globally Recognised <span>Certification</span></h2>

Curriculum Co-Designed & Co-Certified by Industry Leader

<p>Fastrack your digital marketing career with our 11-month Postgraduate Programme.</p>

<p>Our A-Z digital marketing curriculum goes beyond execution. We'll show you how to strategise like a pro, with practical experience to back it up. Here's a glimpse of what you'll learn:<br>&nbsp;</p>

<h2>PG in Digital Marketing &amp; <span>Strategy Syllabus</span></h2>

<h2><span>Digital Marketing Tools</span> You'll Master</h2>

<p>Fees start at:</p><h3>₹ 24,427 / Month</h3><ul><li>750+ In-person hours of learning</li><li>Mentoring from CXO's &amp; CMO's of leading brands</li><li>6 live brand projects</li><li>3 months mandatory Internship</li><li>100% Placement Assistance</li><li>No cost EMI and flexible 6, 9, or 12 monthly plans available.</li></ul>

Empower Your Education With Scholarship

Scholorship worth of

<p>Choose a payment plan that works for you. With flexible options, we make it easier to invest in your future and achieve your dreams without compromise.</p>

<p>Our trainers are seasoned professionals bringing years of expertise to every session. With their guidance, you'll gain practical insights and the skills needed to lead in the digital world.</p>

<p>Our PG in digital marketing &amp; strategy is all about empowering students with real-world industry knowledge, hands-on learning, and the confidence to innovate and lead in the digital age.</p>

<h2>Achievements of Our <span>Graduate</span></h2>

<p>From cutting-edge facilities to real-world training, IIDE offers an unparalleled environment for digital marketing educations.</p>

<h2>The IIDE Experience: <span>A Campus Built for Success</span></h2>

<h1>PG in Digital Marketing &amp; Strategy With Placement Assistance</h1>

<p>Explore how IIDE’s digital marketing courses helped shape their careers and fuel their success.</p>

Glimpse of what you’ll learn

Unlock Placement Statistics

<p>
    Dive into the numbers that make us the #1 choice for career success
</p>

medium_Salary Distribution_Desktop.webp

small_Salary Distribution_Desktop.webp

thumbnail_Salary Distribution_Desktop.webp

Salary Distribution_Desktop.webp

thumbnail_Salary Distribution_Mobile.webp

Salary Distribution_Mobile.webp

<p>
    Want to Know Why 2,50,000+ Students Trust Us?
</p>

<div class="raw-html-embed">
<h3><span>Related</span> Blogs
</h3></div>


Looking for the Business Model of Treebo Hotels? Here, you'll learn about the treebo hotel, target audience, products, and promotional services of Treebo Hotel.

2025 Update: In-Depth Business Model Of Treebo Hotels | IIDE

<div class="raw-html-embed"><div class="et_pb_text_inner"><p>Last time we looked into the <a href="https://iide.co/case-studies/business-model-of-airbnb/?swcfpc=1">business model of Airbnb</a>, the startup unicorn that took the world by storm. This time, we will be digging into the business model of Treebo Hotels.</p><p><span style="font-weight: 400;">Treebo Hotel is well-known for providing excellent facilities and services to their customers. </span><span style="font-weight: 400;">Treebo Hotel is expected to make more money than ever before by 2021 and that is why the hotel chain is backed by well-known investors such as SAIF Partners and Matrix India Partners.</span></p><p><span style="font-weight: 400;">In a hyper-competitive market such as hotels and hospitality, marketing becomes a key area for companies to get ahead of each other. Currently, the field of marketing is also changing and fast digitizing. If you are interested in learning more about the latest, watch the <a href="https://masterclass.iide.co/video/digital-marketing-fundamentals">Free MasterClass on Digital Marketing 101</a> by our CEO and Founder, Karan Shah.</span></p><p><span style="font-weight: 400;">Treebo Hotel has had many ups and downs over the last four years, resulting in many layoffs and fortunes plummeting – forcing the company to adopt cutting cash burn and certain liabilities, as well as developing aggressive revenue-generating tactics. That’s why we will briefly discuss the business model of Treebo Hotels in this case study and learn more about how they survived and thrived.</span></p><p>Let us first start by learning more about the company.</p></div></div>

<div class="raw-html-embed"><ul style="text-align:left;">
    <li>
        45 Mins Masterclass
    </li>
    <li>
        Watch Anytime, Anywhere
    </li>
    <li>
        1,00,000+ Students Enrolled
    </li>
</ul></div>

Business Model of Treebo Hotels: Mid-Tier Hospitality Leader

Aditya Shastri

Courses Recommended for you

Aditya Shastri