Comprehensive Business Model of ITC Ltd – Detail Explanation

ITC is one of the leading companies in the FMCG market. Its products have reached over 150 million  Indian households. As of 2020, it had a net profit of ₹13,032 crores. It is the market leader in the tobacco manufacturing industry with a 78% market share. Thus this makes us keen to know the business model of ITC.

In this blog, we will be looking at the in-depth Business Model of ITC Ltd which includes its product segment, pricing strategy, promotional strategies, target audience, revenue model, and competitor analysis.

But before we start with its business model let us know about ITC as a company.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 21, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]