Comprehensive Business Model of FedEx

FedEx is one of the world’s leading logistics companies. It is based in the U.S. and is one of the most widely used logistics brands in the United States. In the beginning, FedEx was called Federal Express and had several other brands and firms, such as RPS and Robert Express. All of these were marked with the FedEx brand name.

This blog provides a comprehensive examination of the Business Model of FedEx, which addresses its target market, company segments, revenue insights, performance, value position, and SWOT analysis.

Let’s begin by learning more about the company.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Dec 16, 2023

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.