Discover the Complete Bajaj Finserv’s Marketing Strategy in Detail

Bajaj Finserv is an Indian financial services firm that is a part of Bajaj Holdings & Investments Limited which focuses on lending, asset management, wealth management, and insurance. 

Marketing is one of the most important functions of a business that indulges in promotion and marketing activities including market research and advertising for products or services; especially now in the current context where marketing innovation has sped up exponentially and adoption of these techniques can be a factor of make or break for the companies.

Before we get into Bajaj Finserv Marketing Strategy, let’s take a look at the company.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 5, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]