In-Depth Ashok Leyland’s Advertising and Social Media Strategy: A Marketing Case Study

Whenever we think of commercial vehicles, there are very few brands that come to our mind. In today’s case study we would talk about one such automobile company, Ashok Leyland Limited.  

On a global scale, it is the 4th largest bus-maker and 12th largest truck-maker. Amongst all the manufacturers of heavy vehicles in the world, completely different but with a similar category to each other, Ashok Leyland is one of its kind.

In this case study, we will examine the marketing mix of Ashok Leyland, its 4Ps of the marketing mix, its marketing strategies, and competitive analysis on its digital presence, along with few suggestions to work upon to maintain a unique edge over its other competitors in the market.

So let’s start by first knowing more about Ashok Leyland Limited as a company.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Nov 2, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]