9 Lessons You Can Learn From Nike’s Instagram Strategy

There are 700 million monthly Instagram users and one billion Instagram posts liked every day. Instagram engagement levels are staggeringly high delivering 58 times more engagement per follower than Facebook and 120 times more engagement per follower than Twitter. It’s no wonder that all the major brands want in on the action and have begun focusing their marketing efforts on this platform. In fact, Nike’s determined efforts on the platform have garnered it nearly thrice the number of followers on Instagram than on Facebook.

Nike Case Study

Nike is clearly at the top of its game when it comes to marketing on Instagram. After all, it is the 16th most followed account on Instagram! Excluding celebrities and Instagram itself, it is the 2nd most followed a brand after National Geographic. Instagram is a vital part of their Social Media Strategy

Let’s take a look at some statistics:

@nike:

Followers: 73M

Posts: 900

Absolute Daily Growth: 851K

Growth rate: 1.2%

Analytics of the latest 20 posts:

Likes: 6.9M

Comments: 51K

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 5, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.