Postgraduation vs Masters in Digital Marketing: Which is better?

Updated on: Feb 28, 2023

When you graduate without any placements, your next option could be either masters or postgraduate certificate courses. While both have different objectives and benefits, you are more than often left in confusion. To clear doubts for fresh graduates and aspirants looking forward to studying further, here’s our guide on postgraduation vs masters in digital marketing. 

Continue reading to understand what both of them mean, the difference between the two, and which one is a better option for you. 

P.S. If you have work experience, I recommend that you read the MBA in Digital Marketing guide to understand whether it is a suitable choice for you over masters or postgraduate certificate. 

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What is Postgraduation in Digital Marketing?

A postgraduation in digital marketing is a professional diploma course that generally offers a certificate on the completion of the course. It is to develop your skills in digital marketing. 

What Is A Masters in Digital Marketing? 

A masters in digital marketing is a professional course that offers a degree certificate on the completion of the program which certifies that you have achieved a high level of mastery in digital marketing. 

Difference between Postgraduation vs Masters in Digital Marketing

We have stated some common points of difference between the programs and an average idea of what to expect in each. 

Criteria Postgraduation in Digital Marketing Masters in Digital Marketing
Duration 6 months- 1 year Up to 2 years
Cost INR 1-10 lakhs INR 4-30 lakhs
Syllabus The syllabus of a postgraduate program, as well as a masters in digital marketing, is pretty much the same. Except that a masters gives a little more focus on managerial skills as well to prepare you to take up mid-senior managerial roles.
Career Opportunities The career opportunities after a postgraduation course normally start from the executive level like SEO executive, Social media executive, SEM specialist, etc. Whereas through a masters in a digital marketing program, you will be prepared to take up mid-senior managerial roles like Brand Manager, Content Manager, Paid Media Expert, Media Strategist, etc.


Which One Should You Opt For? 

Now that you have a rough idea about both programs, here’s how you should choose one for yourself. 

Option 1 – If you want to study digital marketing in a fast-track course to upskill yourself and not invest a lot, you can opt for postgraduation in digital marketing. You might have to start from the lower end of the corporate ladder but there’s nothing wrong with that. Check out these courses after graduation for more options. 

Option 2 – And if you’re willing to invest money and time into your digital marketing career so that you can take up roles directly at the higher level of management, master’s in digital marketing makes a good choice for you. 

Option 3 – Although, for all those who want to take up mid-senior managerial roles with a relatively lesser investment of time and money but no compromise on the knowledge and quality of education, IIDE’s Post Graduation in Digital Marketing is the perfect fit.

IIDE’s PG in Digital Marketing is India’s only MBA-Level Program, giving you masters-equivalent education & training in just 11 months. 

This program is a perfect combination of post-graduation and a master’s program including 2 months of compulsory internship and 2 distinct specializations- creative strategy/performance marketing. Along with preparing you for all digital marketing skills practically, you are also rigorously trained in your niche. 

This course doesn’t follow any traditional methodology of teaching like textbooks. Everything is taught practically with its application and you will be working on real case studies, live projects, and more. 

IIDE offers a 100% placement guarantee to students who successfully complete the program along with mock interviews, resume evaluation & soft skills training.

Every student of this program is eligible for guaranteed placement assistance in top brands and companies like Kinnect, FoxyMoron, Schbang, Amazon, Zomato, and more for roles like:

  • Brand Manager
  • Client Servicing Manager
  • Content Marketer
  • Account Manager
  • Paid Media Expert
  • SEO Expert
  • Business Development Manager
  • Media Strategist

The fee of this program is totally worth the investment. Catch what the previous students of this program have to say here – IIDE PG Reviews.

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To Conclude, 

The decision of opting for a post graduation or a master’s program totally depends on the goals you want to achieve and the investment you’re willing to make. 

The only suggestion is that you invest in a program that offers you the placements that help you recover your investment as soon as possible like IIDE’s MBA-level Post Graduation in Digital Marketing.

Hope this blog has broadened your horizons and helped you in making a decision. Let us know if you have any questions in the comments section below. 

Still, confused about post graduation vs master’s program? Get in touch with our senior counselor at +91 96199 58615 or write to  to book a FREE counseling session today!

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Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]


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