MBA is something everyone wishes to do after graduation. This is because it adds great academic value to your resume and helps you in gaining more skills. An MBA has many specializations depending on what you wanna pursue. Depending on your skills, choosing the MBA would really sharpen your abilities.
Since it is a comparatively new specialization in the MBA field, not many know about it and dont go for it. However, they don’t know what they are missing out on. In today’s blog, we will check out more about the MBA in Digital Marketing salary in Delhi.
Why should one consider going for an MBA in Digital Marketing?
Digital Marketing, also known as online marketing, is a phenomenon that has been spreading through the world like wildfire. No matter what business or what subject, anything marketed digitally receives a lot of attention.
Digital marketing is advertising of goods and services digitally, that is, through websites, social media platforms, etc. In today’s world, a good portion of the population use the internet to buy things or receive services online. This has made everything much more convenient.
MBA in Digital Marketing is a fairly new course which has been introduced quite recently. It is a specialized course which will help you understand in depth the details about marketing digitally and help you pave a path in the digital marketing sector which is booming right now.
It is a two year management course which will teach you how to use various marketing and digital marketing tools to grab the attention of potential customers and increase the number of regular customers as well as increase the loyalty the customers have towards the brand.
Let’s take a look at MBA in Digital Marketing Salary in Delhi.
Eligibility criteria for MBA in Digital Marketing:
The eligibility criteria for MBA is a Bachelor’s degree in any stream and from a recognized university. Once you have achieved that, you can apply for any MBA specializations.
There is also, however, criteria for a minimum percentage to be acquired. For General or OBC students, the percentage acquired should not be less than 50. For SC or ST students, it shouldn’t be less than 45 percent.
Entrance Exams
In order to enroll for an admission in any MBA course, most institutes require students to pass entrance exams.
MBA in Digital Marketing requires students to pass an entrance exam, a group discussion (GD) and a personal interview (PI) in order to gain admission in the respective institute. Here are some of the entrance exams that students might have to appear for to enroll for MBA in digital marketing.
| Name of the Entrance Exams |
| CAT |
| MAT |
| XAT |
| NMAT |
| SNAP |
Who should take up MBA in Digital Marketing:
Digital marketing is a field which is quite easy compared to other specializations. Which makes it quite a course which can be easily picked up by anyone who has the basic skills required in computers.
People who should go for MBA in Digital Marketing are preferred to have the following traits:
- Leadership
- Business
- Marketing
- Communication
- Analytical
- Technical
- Innovational
- Creative
If you are someone who has such traits and have a fascination with digital marketing, you should definitely go for it.
Details about the course:
| Particulars | Details |
| Name of the Degree | MBA in Digital Marketing |
| Type of the Degree | Post Graduation Degree |
| Duration | 2 Years |
| Modes | Online/Offline, full time or part time |
| Eligibility | Graduation from any stream |
| Admission Process | Entrance Exam along with a Group Discussion or Personal Interview or both |
| Course Fee | 1 Lakh to 15 Lakhs or above |
| Salary on an Average | 8 LPA |
| Jobs after the Degree | Digital Marketing Manager, Content Marketer, Social Media Manager, and many more |
Benefits of Digital Marketing:
1. Reach and Visibility
As we have discussed above, digital marketing is done through websites and social media. These platforms have a global reach and hence people all over the world can view your advertisement. If you operate your business on an international level, then digital marketing is the best option you have to make sure your product or service can reach the targeted audience.
This is one of the best benefits of digital marketing. People sitting at home having no idea about your product or service can come to know about your product. They may not even know they need it until they see your ad. And this way, your sales can reach the roof. Hence, digital marketing has reach and visibility across the globe and has no geographical limit to it.
2. Targeting
Did you know that you can make people under a specific demographic view your ad? Depending on your product or service, you can make sure that the ad reaches the audience accordingly.
Even if you are not sure what type of people you are targeting, you can always extract the data that is made available by them online and accordingly set targets.
In traditional marketing, you cannot extract their data without convincing them to tell you and so, you might waste resources on people who aren’t potential customers. These resources can be saved from being wasted through digital marketing and can be put to use in other essential activities.
3. Easy to start
Digital Marketing is easy for today’s generation to understand. This is because we are all working on our phones and have knowledge about social media platforms, even if we don’t use them. However, there are many things to keep in mind when doing digital marketing depending on certain situations.
If you are an online business, you would want to know more about how you can bring traffic to your website through advertisements on Facebook and Google while also knowing about what you can do to increase your search engine optimization. These are some critical and basic things you would need to know in order to make sure you bring the attention of the people to your website.
4. Engagement of the People
Engagement. One could argue that it is what can make or break a company. Without engagement, no one acknowledges your business. If no one acknowledges your business, then you don’t get customers. Pretty simple to understand, isn’t it? However, many people fail to understand its importance, leading to a failing marketing campaign.
If people are targeted effectively, that is, if people who have a need for the product or service are shown the ad, then there will be engagement. Once there is engagement and people like what they see, there will be more publicity through word of mouth. It will also be easier to share the website, bringing even more engagement to it.
This way, the more people will know about your product and the more they will talk about it and bring others attention to the product.
5. Cost-Effective
Unlike traditional marketing methods, digital marketing is cost-effective. It saves a lot of the resources of the company by making sure that the right people are targeted depending on the product or service being sold.
It is the way to go for any business that has been recently launched or any startup that wants to grab the attention of the people. Many times, digital marketing enables small businesses to compete with big businesses at a very low expense compared to the high end marketing done by big companies. Some things while marketing digitally do not even require any expenditure. Learning them and applying them in your business will for sure help you achieve growth.
Careers after an MBA in Digital Marketing:
1. Digital Marketing Manager
An organization that is looking forward to carrying out digital marketing will require a digital marketing manager, just like any other department. A digital marketing manager is the one who makes sure what is put out for the audience to look at, how it is portrayed and on what platforms or what means it is put out. They take care of the overall marketing that has to be done digitally,
Digital marketing is a process that could become complex for big companies and hence, Digital marketing managers play a vital role in the organization. They make sure that there is maximum engagement and come up with strategies that make sure that the organization sees growth in customers through digital means.
2. Content Marketer
Content, the main thing that gives an idea of what is being said. Content is very important when it comes to marketing. It is what intrigues people to keep reading and hence keeps them interested. If the content is not attractive with good grammar and layman language yet put forward in an elegant way, people will lose interest quickly.
As a content marketer, it will be your job to make sure that people keep reading about the product or service and convince them through words alone to buy the product. The content marketer is responsible to come up with content strategies and make sure that they can bring in maximum engagement.
3. Social Media Manager
Digital marketing is done through a lot of platforms and means. Through the official website of the brand, through ads on google, etc. However, social media has a major effect on people in today’s world. Everyone is on their phone, and if your product or service is meant to target teenagers or young adults, this is a significant way to market digitally.
Social Media Managers have the responsibility of looking out which social media platform is suitable for the product or service being offered and come up with strategies to bring in as much engagement as possible. They collect data from such websites and then proceed accordingly.
4. Web Developer
A website’s graphics are the first thing that the people notice when they visit it through any ad. That’s the first thing that attracts someone. The aesthetics, the graphics, the convenience and ease at which you can get information, etc. That is basically the job of a web developer. A web developer analyzes the needs and wants of the people and accordingly designs the website to their convenience.
A web developer is a good job as every brand wants their website to attract people. If you have an interest in such a position, you need to know about the various coding languages, the needs of the people, the functionality and the technicality of it all.
5. SEO Manager
SEO, one of the most spoken about topics when it comes to digital marketing. Search Engine Optimization, more commonly known as SEO is a vital part of marketing digitally. SEO is a part of SEM, and it is the process of boosting your engine rankings and trying to appear on the first page when someone searches for your keyword or for a related keyword to your product or service.
It is a very important job to do and it is a skill that will help you in the future as well. SEO is on the rise and so people who can make sure the keyword is used well in order to increase the SEO score are the ones who are the most eligible for this job. This is an in-demand job that you should definitely look into.
Salaries for the jobs mentioned above:
| Digital Marketing Manager | 6.8 Lakhs |
| Content Marketer | 5.4 Lakhs |
| Social Media Manager | 3.72 Lakhs |
| Web Developer | 2.88 Lakhs |
| SEO Manager | 3.84 Lakhs |
However, generally, the average salary after an MBA in digital marketing is 5 LPA – 15 LPA.
If you are interested to know more about the MBA in Digital Marketing salary in Delhi, do check out Digital Marketing Salary in India
FAQs
-
Is an MBA good for digital marketing?
An MBA in Digital Marketing is a very good course to take if you are interested in digital marketing because it will help you in learning new skills and sharpening those skills so that you can get better positions in good companies. It also pays well in the future.
-
Is an MBA in Digital Marketing easy or hard?
An MBA in any specialization tends to require a little extra effort since you learn many new things and gain many new skills to go along through experience and also gain theoretical knowledge. MBA in digital marketing requires quite a bit of investment, however, it is easier compared to some of the other specializations such as finance.
-
Where can I do an MBA in Digital Marketing?
Indian Institute of Digital Entrepreneurship, popularly known as IIDE is an institution providing an 11 month MBA in Digital Marketing programme. It is a reputed institution and has been recognized as an institute with best placement rates. Wanna know more about their programme? Go check out MBA in Digital Marketing, you won’t regret it!
Conclusion
An MBA in digital marketing is a very good specialization to go for. If you have the traits mentioned, and are interested in this field, it is filled with scope and opportunities. You won’t regret it!
0 Comments