MBA in Digital Marketing Salary In Abu-Dhabi In 2024

Updated on: Nov 3, 2023
MBA in digital marketing salary in Abu-Dhabi

Who doesn’t want a good salary after their MBA? Are you tired of looking for courses in MBA that offer you a good salary? Are you thinking about an MBA in digital marketing salary in Abu-Dhabi? If you are looking for an MBA in Digital Marketing salary in Abu-Dhabi then you are at the right place. In 2023, digital marketing is the need of the hour. This world is a very dynamic place and frequent changes take place. Business and technology have become digitalized. Nowadays digital marketing plays a huge role in every industry. An MBA is a postgraduate degree that usually has a duration of about two years.  

Digital marketing is a type of marketing where products and services are promoted on digital platforms such as computers, mobile phones, and digital media. Today, 90% of Dubai’s government services are already digitized and available online. Various initiatives are underway to make the UAE a digital economy and Dubai a digital economy capital of the world. Abu- Dhabi is the capital of the UAE so pursuing an MBA in digital marketing has a great scope and offers a lot of opportunities. Let’s look in detail at the MBA in digital marketing salary in Abu-Dhabi.

This blog will help you to understand what are the salaries that you get after pursuing MBA in digital marketing as a fresher, experienced based on qualification, specialization, and much more. Now, let us get started with the blog! Let us first have a look at the scope of an MBA in digital marketing in Abu-Dhabi.

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Scope of MBA in digital marketing in Abu-Dhabi

Digital marketing is different from traditional marketing. It helps to attract a mass audience and has a global reach. It brings high revenue with very little investment. As digital marketing is increasing day-to-day, the importance and need for digital marketing professionals are also increasing. It is one of the top emerging marketing fields where there is a large demand for professionals who understand the use and operation of social media and other digital platforms for marketing products and services.

We can see that there is a high demand for professionals in digital marketing in the UAE. The number says it all. To make a career in digital marketing you need to learn all the necessary skills in digital marketing. A good digital marketing course will help you to do so and will boost your career.

MBA in Digital Marketing Salary in Abu-Dhabi for Freshers

Once you are an MBA graduate in digital marketing, there are a lot of jobs you can apply for. The top roles in digital marketing involve Social Media Manager or Specialist, Marketing Specialist, Search Engine Marketing, and many more.

The average MBA in Digital Marketing salary in Abu-Dhabi with no experience is AED 6,000 per month. With growth and experience the salary will also increase. Freshers are expected to have complete knowledge about their field, they should have good communication skills and decision-making skills. Digital marketing salary in Dubai for freshers is AED 10,000. Digital marketing salary in Dubai per month is AED 10,000 to AED 25,000. 

Some of the skills you acquire before stepping into this field are:

  • Editing and writing skills
  • Skills in SEO and SEM 
  • Basic understanding of social media marketing

MBA in Digital Marketing salary in Abu-Dhabi based on experience 

Digital marketing salary in Dubai for freshers is AED 10,000. For those MBA graduates who have some amount of work experience, the expected salary is higher than for freshers. ‘Commensurate with experience’ describes the salary an employer offers based on a candidate’s specific criteria, like experience, skills, education, and training. The average salary for digital marketing in Abu-Dhabi based on experience ranges from AED 2,410- AED 30,010. Digital marketing salary in Dubai per month is AED 10,000 to AED 25,000. 

Even if the job posting lists the salary as ‘commensurate with experience’, you can likely determine the general range based on other factors: 

  • Experience
  • Education
  • Certifications and licenses
  • Skills
  • Training

As you go up in the hierarchy in Dubai, the salary increase is quite significant. The digital marketing salary in Dubai is phenomenal and the rise in the salary manifests owing to much bigger bonuses to quite an extent.

MBA in Digital Marketing Salary in Abu-Dhabi Based on Qualifications

Qualifications play a major role in whichever field you are working. It shows your knowledge and skill building in a specialist subject. Here is a list of salaries based on qualifications:

1. Digital Marketing Specialists:  

A professional who develops, implements, and oversees digital marketing campaigns that promote a company’s goods or services is known as a digital marketing specialist. This includes websites, social media, email, search engines, and other online platforms.

Creating and managing digital content for various channels, conducting market research to determine customer needs and preferences, creating and managing digital content, analyzing data to measure the effectiveness of marketing campaigns, optimizing campaigns for maximum ROI and customer engagement, and working with other teams to ensure consistency across all marketing channels are typically the primary responsibilities of a digital marketing specialist.

In Abu-Dhabi, a Digital Marketing Specialist can anticipate earning around AED 69,258 per year.

2. SEO Specialists:

They are crucial to the digital marketing field. A professional who improves the visibility and ranking of websites or web pages in search engine results pages (SERPs) is referred to as an SEO specialist, also known as a Search Engine Optimization specialist. An SEO specialist’s primary objective is to improve a website’s organic (unpaid) traffic, both in quantity and quality.

They also keep up with the most recent changes to search engine guidelines and algorithms to make sure their optimization methods are effective and legal. An SEO specialist’s primary responsibilities include conducting appropriate keyword searches, writing SEO-based content, developing link-building strategies, and working on on-page, off-page, and technical SEO, among other things.

Annual salary ranges from AED 135,113 to AED 229,662.

3. Content Manager:

It is a professional who is in charge of writing content for websites, social media, blogs, and other digital platforms, developing it, and managing it. They work to ensure that the content effectively conveys the desired message to the intended audience while also being engaging, pertinent, and relevant. The content writer needs to produce information that is engaging and instructive in order to keep the customer interested in the content until the very end.

The content manager is typically expected to lead their team and foster growth, so this is a position that can be filled by someone with a few years of experience in marketing, communications, and project management. The primary responsibilities of a content manager include writing user-friendly blog content and having general knowledge about SEO-based content.

The expected salary is AED 130,242/year.

4. Social Media Manager:

It is a professional responsible for managing the social media presence of a business, organization, or individual. Their primary responsibility is to create and execute a social media strategy that is aligned with the overall goals and objectives of their client or employer. The position is ideal for you if posting instigative stuff, similar to reels, videos, and posts, is your specialty, this is the perfect position for you.

Digital marketing must include social media marketing. Social media managers need to have strong communication skills, be creative, and have a deep understanding of social media platforms and trends. They should also be able to work independently, manage multiple projects at once, and be able to adapt quickly to changing circumstances.

The average expected salary is AED 309,451 per year.

Top 4 Factors That Determine Your Salary 

1. Years of Experience and Education Level-

Now, it goes without saying but the more experience and education a candidate has the higher will be his expected compensation. Both factors contribute to a candidate’s ability to perform their job well. So, if you are hoping to attract a job seeker, you must have a good year of experience and education.

For instance, a person with a bachelor’s degree and one year of experience in a particular field may earn a starting salary of approximately AED 40,000 per year, whereas a person with a master’s degree and five years of experience in the same field may earn a starting salary of approximately AED 60,000 per year.

Both of these salaries are comparable to one another. Salaries are calculated by your tenure, in other words, your age. This means the older you are, the higher compensation you will receive. This is due to the fact that the employer typically compensates you with a higher salary in exchange for the skills and knowledge you have acquired through years of doing the same job.

2. Industry-

Your salary is heavily influenced by your industry. Wages can vary greatly depending on the industry, even for employees with similar jobs or even the same title. The fact that one industry is significantly larger than the other is the issue. One of Abu-Dhabi’s highest-paying industries is the arts, culture, and performance sector.

In Abu Dhabi, the media is yet another lucrative industry. Many high-paying jobs exist in the news and reporting industry, particularly for those with previous experience or years of experience. In industrial areas, salaries can fluctuate based on experience and industry. Monthly salaries in this field typically range from AED 4,000 to AED 20,000. 

3. Location-

The industry, company size, and level of experience all play a role in determining salary levels in Abu Dhabi. However, salaries in Abu Dhabi may also be affected by location. The reason why salaries in urban areas are higher than salaries for similar positions in more rural locations is because of the cost of living, this is a major factor to consider while determining compensation which is largely dependent on location.

By using location-based pay, companies can save money by offering competitive salaries in markets with a high demand for talent and lower labor costs. Companies have no choice but to pay a premium in places where talent is in high demand in the tech hubs of Dubai or Abu-Dhabi.

4. In-demand skill set-  

Key skills may be a more reliable metric than a job title to compare compensation against. When determining compensation, employers consider the value of key skills because skills demonstrate how effectively you are likely to handle job performance and career success. A job’s requirement for a particular skill may affect your salary.

Skills are becoming more important because they not only tell you whether or not you can do your job well, but they also show you how far you can go to create new opportunities for employers.

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FAQ – Frequently Asked Questions

Q. What is the average salary of a digital marketer in the UAE?

Ans. The UAE’s best and fastest-growing industry is digital marketing. A monthly salary of AED 4,398 is typical for digital marketers. 

Q. Is digital marketing in demand in the UAE?

Ans.  The United Arab Emirates is no different. For businesses of all sizes, digital marketing has become an increasingly important component of the marketing mix.

Q. Is digital marketing good in the UAE?

Ans. Since the UAE is a developed nation, it has a lot of businesses and internet users. In the UAE, online marketing is in high demand. Therefore, the UAE is the ideal location for a career in digital marketing.

Q. How much is a digital marketer paid in Dubai?

Ans. The average salary for a Digital Marketing Specialist is AED 6,000 per month in Dubai, United Arab Emirates Area. But with more work experience the salary will also increase.

Q. Is digital marketing a stressful job?

Ans. Digital marketing, like any other job, can occasionally be stressful. However, if you have a love and passion for it, eventually things will get better. Work will no longer be stressful for you if you are dedicated to it and curious about it.

Q. Digital marketing jobs in Dubai for Indian freshers?

Ans. There are many jobs in Dubai for Indian freshers in digital marketing. Uae offers great opportunities and jobs even to freshers in Dubai. 


The job of digital marketing is enjoyable and interesting. While working, you learn and enjoy yourself as well. These jobs pay well and are in high demand. This field offers numerous job opportunities. Chasing an MBA in Digital Marketing in Abu Dhabi is an extraordinary approach to upskilling. The salaries point to an optimistic future. The numbers mentioned in the blog may change due to varied factors. If you are looking forward to making a career in digital marketing then you should focus on developing skills and knowledge.

If you want to earn a huge amount for an MBA in digital marketing then enroll in the best courses that will teach you everything you need to know about digital marketing. Check out IIDE’s 11-month Post Graduation Program in Digital Marketing. If you still want to learn about digital marketing in detail but do not have time for the P.G course then you can check out IIDE’s 4-month Advanced Online digital marketing program. This is one of the best online digital marketing courses in Dubai.

In conclusion, we hope you enjoyed reading this blog and it has cleared your doubts about the MBA in digital marketing salary in Abu-Dhabi.

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Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]


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