A Comprehensive guide to an MBA in Digital Marketing in Toronto – 2024

Updated on: Apr 17, 2024
MBA in digital marketing in Toronto-FI

Are you Looking for an MBA in Digital Marketing in Toronto?? If Yes, then you are at the right place. This Blog is all about the MBA Degree in Toronto.

In Toronto, the convergence of business acumen and digital prowess defines the MBA in Digital Marketing. Esteemed institutions like Rotman School of Management, Schulich School of Business, and Humber School of Business offer specialized programs that equip students to thrive in the rapidly evolving field. With a curriculum spanning marketing strategy, data analysis, e-commerce, and social media marketing, graduates are adept at crafting data-driven campaigns and engaging audiences. For those seeking specialization, niche digital marketing programs cater to unique aspirations.

An MBA in Digital Marketing is a Master of Business Administration degree program that focuses on the marketing strategies and tactics that are specific to the digital world. This type of MBA program may cover a wide range of topics, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, email marketing, mobile marketing, and more. The goal of an MBA in Digital Marketing is to give students the skills and knowledge they need to effectively market products and services in the digital space.

Get Assured Placements - PG in Digital Marketing

Top 11 Colleges for MBA in Digital Marketing in Toronto, 2024

Here we have mentioned the Top 11 Colleges for Pursuing an MBA in Digital Marketing in Toronto in 2024.

Digital Marketing Institute Course Duration Course Fee Google Reviews
IIDE – The Digital School 6-11 months USD 7,150 4.8
Toronto School of Management 51 Weeks USD 10778.02 4.6
York University’s School of Continuing Studies 8 months USD 6,599 4.4
Confederation College 2 year USD 17,019 + USD 1,725 4.3
George Brown 12 months USD 7,800 3.5
Henry Harvin Education 1 year N/A 4.1
Simplilearn 11 Months USD 7,800 4.3
Coursera N/A N/A 3.1
upGrad 2 years USD 66,000 3.2
BrainStation N/A N/A 4.0
SkillCircle 4 months USD 48,000 4.7
 

 

1. IIDE- Indian Institute of Digital Education

IIDE-Site-Logo

IIDE’s 11-month MBA-Level Post Graduation in Digital Marketing Program is one of the most highly-rated MBA in Digital Marketing globally. 

Established in 2016, IIDE has become a leading digital marketing institute in India. Awarded as the best digital marketing institute by the World Education Congress, IIDE offers flexible digital marketing courses to people from all walks of life. 

Their program might not be recognized as a traditional MBA but the curriculum and industry-level practical training of the PG Program have much more to offer than a regular one.

Course Benefits

2 Specialisations After 7-8 months of fundamental training, students are given a choice of 2 specialisations – Creative Strategy & Performance Marketing.
13+ Live Projects Students work on 13+ live projects wherein they individually or within teams, analyse and create digital marketing strategies.
28+ Industry Tools In this course, you will master 28+ Industry Tools such as Google Ads, Moz, Mailchimp, Facebook Ads, Ahrefs, WordPress, etc
1-on-1 Mentorship Students can book a personal mentoring session with a trainer to solve their doubts & questions.

 

MBA in Digital Marketing Syllabus

SUBJECTS MODULES
Inbound Marketing Introduction to Digital Marketing
  Website Creation
  Search Marketing
Outbound Marketing Content Marketing
  Social Media Marketing & Management
  Video Marketing
Media Management & Automation Advanced Forms of Digital Marketing
  Integrated Marketing (Full Funnel Marketing)
Managerial Skills & Soft Skills Soft Skills
  Agency Skills
Compulsory Internship & Thesis Internship & Mentoring
Specializations Creative Strategy OR
  Performance Marketing
Capstone Project Thesis-like Final Practical Project

Digital Marketing Courses - IIDE Course Brochure
Digital Marketing Courses - IIDE Course Brochure

Course Faculty

Another USP of IIDE is that the trainers carry years of experience from the real industry. Having worked for big brands such as Asian Paints, Unilever, etc, they don’t just teach the curriculum but also their learnings. You will be personally mentored by industry experts mentioned below in this MBA in Digital Marketing – Post Graduation Programme.

Course Duration & Fees 

IIDE’s MBA-level Postgraduate Program in Digital Marketing is 11 months long and the fees are USD 7146.14. You can avail of the 0% EMI Option as well starting at USD 300.26 per month. This may seem expensive but with the average starting salary of graduates being USD 40,000 to 50,000 annually, the ROI is high. 

Note: IIDE conducts weekday as well as weekend batches for their PG in Digital Marketing program.

Scholarship Available

IIDE also offers scholarships to all admitted candidates who stand a chance to win a scholarship of up to USD 1200.87 based on merit.  

IIDE’s focus is always student-first, making a student’s entire experience fun-filled and full of practical learning. Have a look at one of their alumni’s success stories- 


Placement Assistance
:

If you pursue IIDE’s MBA-level PG Program in Digital Marketing, IIDE offers 100% assured placements based on your performance. Have a look at IIDE alumni who work at some of the most well-known brands in the industry.

mba alumni

 

Contact Details

Phone No.- +91 96199 58615
Email ID- admissions@iide.co
Website- iide.co/master-mba-digital-marketing/ 

 

2. Toronto School of Management

digital marketing courses in KITCHENER - Toronto school of management

Toronto School of Management (TSoM) is a college that offers a broad range of career-focused programs in business, hospitality and tourism, big data, cybersecurity, and accounting.

TSoM gives importance to real workplace experience and has hence collaborated with over 100 employers to provide co-op placements to students, ensuring you get the most out of your program.

Course Name: Diploma in Digital Marketing Specialist Co-op
Course Type: full-time to part-time study
Scholarships: Yes

MBA in Digital Marketing Course Syllabus

  • Introduction to Marketing and Branding
  • Google SEO
  • Website Building and Design for Marketers
  • Google Analytics
  • Managing Social Media Sponsored Campaigns
  • Pay Per Click Marketing with Google Ads
  • Campaign Management, Regulations, and Compliance
  • Copywriting

Course Duration and Fees

Toronto School of Management is #2 on our list of MBA in digital marketing in Toronto. It is a full-time course for a duration of 24 weeks in-class and 12 weeks co-op, the total duration being 51 weeks with breaks. The cost for this course is USD 10778.02.

Contact Details

Phone number: +1 416-800-2204
Address: 22 College Street Suite 300, Toronto, ON, M5G 1K2, Canada
Email: Info@TorontoSoM.ca
Course Link: https://www.torontosom.ca/programs/business/diploma-in-digital-marketing-specialist-co-op

 

3. York University’s School of Continuing Studies

This program is designed to provide students with the knowledge and skills to excel in the digital marketing industry. The program includes courses on topics such as data analytics, customer experience design, and digital media strategy.

In the full-time Post-Graduate Certificate in Digital & Content Marketing, you’ll develop the tools you need to create the right digital brand impact, covering areas across business and marketing

Course Name: Post-Graduate Certificate in Digital & Content Marketing
Course Type: Full Time
Scholarships: No

MBA in Digital Marketing Course Syllabus

  • Master web analytics
  •  Email marketing
  • Content marketing strategy
  • Editorial planning
  • Copywriting
  • Consumer research
  • Develop technical competencies in user data and segmentation
  • SEM (Search Engine Marketing)
  • SEO (Search Engine Optimization),
  • CRM (Customer Relationship Management)
  • Communications, and PPC (Pay per click) advertising
  • Identify the steps of the customer’s journey
  • CRM best practices and marketing automation
  • Content marketing strategy

Course Duration & Fees: 

The Course duration is  8 months, Tuition fee is $6,599 (Domestic) and $15,199 (International)

Contact Details:

Phone No: (416) 736-2100
Address: Keele Campus, 4700 Keele Street, Toronto, ON Canada, M3J 1P3
Course Link: https://continue.yorku.ca/programs/post-graduate-certificate-in-digital-and-content-marketing/

 

4. Confederation College

digital marketing courses in KITCHENER - Confederation college logo

Confederation College is a culturally diverse, close-knit community of individuals, delivering exceptional education and training to an average of 7,000 combined full and part-time students per year.

The program enables students to become proficient in the practices and techniques used in modern marketing environments. All program courses are designed to respond to the growing demand for graduates who not only have a background in business and/or traditional marketing but who also understand the digital arena and have some technical skills in this area.

Course Name: Digital Marketing and Marketing Analytics
Course Type: full-time 
Scholarships: N/A

MBA in Digital Marketing Course Syllabus

  • International Business Communications
  • Marketing Essentials
  • Cross Cultural Communications & Negotiations
  • Audio/Visual Storytelling
  • Professional Development
  • Business Law
  • Business Communications
  • Transmedia Storytelling: Digital Post-Production
  • Entrepreneurship
  • Social Media Applications & Measurement
  • Social Media & Internet Marketing
  • Integrated Marketing Communications
  • Consumer Behaviour
  • Social Media Strategy
  • CRM Process & Patterns
  • Sociology of Community: The Indigenous Context
  • Project Management
  • Sustainability Responsibility & Ethics
  • Data Integrity & Organization
  • Capstone Project

Course Duration & Fees

The duration of the Digital Marketing and Marketing Analytics course is 2 years and the fee is USD 17,019 + USD 1,725 program costs.

Contact Details

Address: 1450 Nakina Drive, P.O. Box 398, Thunder Bay, Ontario, Canada, P7C 4W
Phone: (807) 475-6110
Course Link: https://www.confederationcollege.ca/program/digital-marketing-and-marketing-analytics/courses

 

5. George Brown College 

Digital Marketing Courses in Canada - George Brown College Logo

One of the oldest colleges in Canada, George Brown College provides a blend of theory and hands-on experience. By prioritizing real-world learning, they provide students with opportunities to work alongside industry professionals in applied research and field education opportunities. Their industry partnerships get students the latest trends and tech they can expect in the field.

Course Name: Marketing Management – Digital Media
Course Type:  Online (full-time)
Scholarships: Yes

MBA in Digital Marketing Course Syllabus

  1. Database Marketing Strategies
  2. Applied Business Communication
  3. Fundamentals of Marketing And IMC
  4. Paid Media Marketing
  5. Search Marketing Optimisation
  6. Content Marketing
  7. Social Media Marketing

Course Duration and Fees

It is a full-time course for a duration of 12 months (2 semesters in-class, 1 semester of work experience)The cost for this course for Domestic Tuition is $4,618.00 * †

Contact Details 

Phone Number: 416-415-2000
Address: George Brown College P.O. Box 1015, Station B Toronto, Ontario Canada M5T 2T9
Email ID: admissions@georgebrown.ca
Course link:
https://www.georgebrown.ca/programs/marketing-management-digital-media-program-online-postgraduate-b423

 

6. Henry Harvin Education

Digital Marketing Courses in Toronto - henry harvin education

Henry Harvin is a global Ed-tech company founded in 2013 by Kounal Gupta. It works with many companies and colleges as a training partner and education provider. With its program, it offers over 1200+ online courses in digital marketing, cyber security, Analytics, sales, Law, Management, and many more.

Course Name: Post Graduate Program in Digital Marketing
Course Type: Online (Full-time)
Scholarships: Available

MBA in Digital Marketing Course Syllabus

  • Initialization of digital marketing
  • Facebook Marketing
  • Google AdSense
  • Bing Webmaster
  • Lead Generation for Business
  • Website Planning

Course Duration & Fee

You can check their website for detailed information about the course duration and fee.

Contact Details

Phone: +1 209 382 3469
Email: support@henryharvin.com
Address: 8 The Green, Ste A, Dover, DE 19901, United States

 

7. Simplilearn

Mba In Digital Marketing In Santa Clarita - Simplilearn logo

Simplilearn in collaboration with Purdue University offers a digital marketing boot camp program in Los Angeles. This digital marketing boot camp course in Los Angeles is designed to help students learn digital marketing from the ground up. In this course, you will learn various techniques and strategies that will help you grow in your career. You will also learn various digital marketing strategies that you can use in a business to boost engagement as well as attract customers.

Through self-paced videos, live workshops, and hands-on projects, this digital marketing boot camp program in Los Angeles will help you learn various digital marketing skills and show you how to apply them to the workplace, regardless of your role or background. With the help of this immersive digital marketing boot camp, you will be able to accelerate your career in the field of digital marketing. You will also learn the basics of digital marketing as well as how to use various digital marketing tools such as Google Analytics, Similarweb, SEMRush, Mozbar, Ahrefs, Keyword Planner, YouTube Analytics, and more.

Course Name:  PG in Digital Marketing
Course Type: Online / Offline
Scholarships: Yes

MBA in Digital Marketing Course Syllabus

  • Induction Session for Purdue Digital Marketing Bootcamp
  • Introduction to Marketing
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Social Media Marketing
  • Content Marketing and Email Marketing
  • Mobile Marketing
  • Web Analytics

Course Duration & Fees

The duration of this Post Graduate Program In Digital Marketing is 8 months and its total fee is USD 1,219.95 (Incl. taxes)

Contact Details

Phone: 1-844-532-7688
Course Link – https://www.simplilearn.com/advanced-digital-marketing
Address: QJR5+F6 Financial District, San Francisco, CA, USA

 

8. Coursera

MBA in digital marketing in Edmonton - Coursera logo

Coursera is a platform that offers a wide variety of courses. It provides online courses, certifications, and degrees in various areas in collaboration with universities and other organisations. About 150 colleges were thought to be offering more than 4,000 courses through Coursera in 2021.

Andrew Ng and Daphne Koller, professors of computer science at Stanford University, established Coursera in 2012. Both the People’s Voice Winner (Websites and Mobile Sites Education) and the Webby Winner (Websites and Mobile Sites Education) awards were given to Coursera in 2014.

Course Name: Masters In Digital Marketing
Course Type: Online
Scholarships: No

MBA in Digital Marketing Course Syllabus

  • Marketing in the digital world
  • Digital Marketing Analytics
  • Digital Media

Course Duration & Fees

You can check their website for detailed information about the course duration and fee.

Contact Details

E-mail: support@coursera.org

 

9. upGrad

Mba In Digital Marketing In Connaught Place - Vihar - upGrad logo

Founded in 2015, upGrad is South Asia’s largest high-tech company. They are one of the most prominent names in the realm of online learning platforms offering highly qualitative courses online through world-class universities.

upGrad offers an MBA degree program from UK’s top B-School Deakin Business School (DBS). This program is designed to help you become the business leader of tomorrow while advancing in your career.

Course Name: MBA Global
Course Type: Online learning.
Scholarship: No.

MBA in Digital Marketing Course Syllabus

  • Marketing Management – I
  • Business Communication
  • Accounting & Finance
  • Decision Sciences
  • Project/ Assignment
  • Business Economics
  • Behavioral Science, HR, Business Law
  • Marketing Management
  • Innovation by Design
  • Financing your Strategy
  • International Business
  • High Performing Organizations
  • Global Capstone Project

Course Duration & Fees

The duration of this MBA program is 24 months and its fee is USD USD 6591.84 (incl. taxes) without immersion.

Contact Details

Phone: 1800 210 2020
Email: customercare@upgrad.com

 

10. Brain Station

Digital Marketing Courses in New York - Brain Station Logo

BrainStation is the global leader in digital skills training, empowering businesses and brands to succeed in the digital age.

Established in 2012, BrainStation has worked with over 500 instructors from the most innovative companies, developing cutting-edge, real-world digital education that has empowered more than 100,000 professionals and some of the largest corporations in the world.

Course Name: Digital Marketing Bootcamp Online
Course Type: Online
Scholarship: No.

Course Syllabus

  • Digital Marketing Strategy
  • Search Engine Marketing
  • Marketing Analytics
  • Social Media Marketing
  • Email Marketing

Course Duration & Fees: 

Kindly contact the institute for the duration and fee details.

Contact Details

Address:482 Front St W, Toronto, ON M5V 0W1, Canada
Course Link: https://brainstation.io/course/online/remote-digital-marketing-bootcamp

 

11. SkillCircle

MBA in Digital Marketing in Dwarka-skills

SkillCircle, an employer specializing in education, has established itself as a leading pioneer in digital skill development, emphasizing economic independence and self-employment for all. They offer hybrid learning to their students.

Their MBA program in digital marketing and information technology has successfully trained over 25,000 students and encouraged them to explore non-conventional career paths.

Course Name: Master in Digital marketing.
Course Type: Hybrid learning.
Scholarship: No.

MBA in Digital Marketing Course Syllabus

  • Fundamentals & Foundation
  • Search Engine Optimisation
  • Performance marketing
  • Social media marketing
  • Personal Branding
  • Freelancing & Domain Flipping
  • Marketing Automation & Analytics
  • Mock Interviews

Course Duration & Fees

The program extends over 2 years, with 4 semesters each year. Each semester covers different modules, providing diverse practical experiences and real-life exposure. The fee of the program is around USD 3595.93

Contact Details

Phone: 98991 40180

 

Career Opportunity after MBA in digital marketing in Toronto

There are many career opportunities available for individuals with an MBA in digital marketing in Toronto. Some of the positions you may be qualified for include:

  1. Digital Marketing Manager: This role involves managing the digital marketing strategy for a company or organisation. You will be responsible for developing and implementing campaigns across various digital channels, including social media, email, and paid advertising.
  2. Digital Marketing Specialist: This role involves executing specific digital marketing campaigns and tactics to drive traffic, leads, and sales. You may work with a team of marketers to create and optimise content for websites, social media platforms, and email marketing campaigns.
  3. Digital Marketing Analyst: This role involves analysing and reporting on the performance of digital marketing campaigns and making recommendations for improvement. You will use data and analytics tools to track and measure the effectiveness of marketing initiatives and report on your findings.
  4. Social Media Manager: This role involves managing a company’s social media presence, including creating and scheduling content, responding to comments and messages, and analysing and reporting on the performance of social media campaigns.

Below is a table showcasing potential career roles and their average salaries after completing an MBA in Digital Marketing in Toronto. Please note that the salaries are approximate and can vary based on factors such as experience, company size, and industry

Digital Marketing Role Average Annual Salary in Toronto ($)
Digital Marketing Manager 62,467
Social Media Manager 57,117
Search Engine Optimization (SEO) Manager 64,830
Brand Manager 80,783
Data Analyst 90,437
Growth Marketing Manager 85,780
Content Strategist 57,491
Performance Marketing Manager 48,023
Influencer 51872

Overall, an MBA in digital marketing can open the door to a wide range of exciting and rewarding career opportunities in Toronto and beyond.

Get Assured Placements - PG in Digital Marketing

FAQs: Frequently Asked Questions 

Q1. Why an MBA in Digital Marketing?

Ans: A graduate degree program that focuses on preparing students for careers in the field of digital marketing is the MBA in digital marketing. The term “digital marketing” refers to a broad range of marketing initiatives that engage and reach consumers using digital technologies.

Q2. Why to pursue an MBA in Digital Marketing in Toronto?

Ans: For those looking to work in the field of digital marketing, a Toronto MBA in Digital Marketing might be a good choice. There is a high demand for professionals with experience in digital marketing in Toronto, a significant hub for businesses in a wide range of industries. Students can acquire the abilities and knowledge required to succeed in this fast-paced and constantly changing field through an MBA programme in this area.

Q3. Career growth in MBA Digital Marketing?

Ans: In fact, 69.0% of businesses are currently investing in virtual media, and 77.4% are doing the same for websites. The demand for qualified people in the field is expanding as a result of increased rivalry among data-driven businesses, which bodes well for virtual marketers.

Q. What will be the salary of a Digital Marketer?

Ans:  The average salary of a digital marketer is around $52,600 per year in Canada. But the salary mainly depends upon factors such as the company you are working for, the expertise in the field, and experience in the industry.

Q. Can I study digital marketing in Toronto?

Ans: Yes, you can. With the demand for digital marketers increasing rapidly, students are aiming to make a career in this field. With increasing job opportunities the need for courses that teach the intricacies of digital marketing is also increasing. Many institutes offer digital marketing courses to fulfill their need.

Q. Is Digital Marketing a good career?

Ans: Yes, Digital Marketing is a good career. In today’s world, digital marketing is one of the fastest-growing industries. As demand for digital marketing rises, there is also an increase in job opportunities. You can get a high-paying job in the industry by specializing in certain digital skills.

Conclusion

In conclusion, pursuing an MBA in Digital Marketing in Toronto opens doors to a world of boundless possibilities for aspiring marketers. The program’s specialized curriculum equips students with cutting-edge skills, enabling them to thrive in the rapidly-evolving digital landscape. 

With diverse career opportunities across industries, the degree empowers graduates to become versatile marketing leaders who can drive success through data-driven strategies and innovative digital campaigns. Toronto’s vibrant business community and access to advanced technologies further enhance the learning experience.  As the demand for digital marketing experts continues to surge, investing in this transformative program promises a rewarding and fulfilling career in the dynamic world of marketing.

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Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]

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