A Comprehensive guide to an MBA in Digital Marketing in Toronto, 2023

Updated on: Aug 7, 2023
MBA in digital marketing in Toronto-FI

Are you Looking for an MBA in Digital Marketing in Toronto?? If Yes, then you are at the right place. This Blog is all about the MBA Degree in Toronto.

In Toronto, the convergence of business acumen and digital prowess defines the MBA in Digital Marketing. Esteemed institutions like Rotman School of Management, Schulich School of Business, and Humber School of Business offer specialized programs that equip students to thrive in the rapidly-evolving field. With a curriculum spanning marketing strategy, data analysis, e-commerce, and social media marketing, graduates are adept at crafting data-driven campaigns and engaging audiences. For those seeking specialization, niche digital marketing programs cater to unique aspirations.

An investment in this MBA unlocks endless opportunities, empowering marketers to lead in the dynamic digital realm. Embrace the future of marketing as innovation shapes the leaders of tomorrow.

 Before diving into the core topic of our blog, let us first understand What is an MBA degree in Digital Marketing, the syllabus for the same, the benefits of doing this degree, and its scope, etc.



What is an MBA in Digital Marketing Degree?


An MBA in Digital Marketing degree is a specialized postgraduate program that combines the principles of a Master of Business Administration (MBA) with a focus on the rapidly-evolving field of digital marketing. This degree equips students with a comprehensive understanding of both traditional business management concepts and the latest digital marketing strategies, technologies, and practices.


An MBA in Digital Marketing degree:

  • Combines an MBA with a specialized focus on digital marketing, offering a postgraduate program tailored to the rapidly-evolving field.
  • Equips students with a comprehensive understanding of traditional business management principles and the latest digital marketing strategies and technologies.
  • Covers various marketing aspects, including market research, consumer behaviour, branding, and advertising, alongside digital marketing-specific topics like social media marketing, SEO, content marketing, data analytics, and e-commerce.
  • Enables students to develop data-driven marketing strategies, leveraging technology and digital channels to engage with target audiences and drive brand awareness.
  • Designed for marketing professionals seeking to advance their careers and specialize in digital marketing, enabling them to stay competitive in the modern business landscape.
  • Produces versatile marketers adept at combining traditional and innovative digital marketing techniques for success in the dynamic and competitive digital marketing industry.


It’s important to note that these programs typically require a significant time and financial investment, and admission is competitive. It’s a good idea to carefully research and compare the different programs to determine which one is the best fit for your goals and needs.

An MBA in Digital Marketing is a Master of Business Administration degree program that focuses on the marketing strategies and tactics that are specific to the digital world. This type of MBA program may cover a wide range of topics, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, email marketing, mobile marketing, and more. The goal of an MBA in Digital Marketing is to give students the skills and knowledge they need to effectively market products and services in the digital space.


Some of the core courses that may be included in an MBA in Digital Marketing program include:

  • Marketing Research: This course covers the principles and methods of market research, including how to design and conduct surveys, focus groups, and experiments.
  • Digital Marketing Strategy: This course covers how to develop and implement a digital marketing strategy, including how to segment and target customers, create marketing campaigns, and measure the effectiveness of marketing efforts.
  • Social Media Marketing: This course covers the principles and practices of marketing on social media platforms, including how to create and manage social media accounts, create and share content, and engage with followers.
  • Search Engine Optimization (SEO): This course covers the principles and practices of optimising websites and web pages for search engines, including how to research and select keywords, optimise web page content, and track and measure the effectiveness of SEO efforts.
  • Pay-Per-Click (PPC) Advertising: This course covers the principles and practices of advertising on search engines and other websites using pay-per-click (PPC) advertising, including how to research and select keywords, create and manage ad campaigns, and track and measure the effectiveness of PPC efforts.

Overall, an MBA in Digital Marketing can provide students with a solid foundation in marketing principles and strategies, as well as specialised knowledge and skills in digital marketing. It can prepare graduates for careers in a variety of industries, including marketing, advertising, public relations, and e-commerce.




Scope of MBA in Digital Marketing in Toronto in 2023


The scope of digital marketing in Toronto is mentioned down:

  • Growing Demand: With businesses increasingly relying on digital strategies to reach consumers, the demand for professionals with expertise in digital marketing is on the rise.
  • Diverse Opportunities: Toronto’s vibrant business landscape offers a wide range of opportunities in various industries, including technology, retail, finance, and entertainment.
  • Specialized Roles: Graduates can pursue specialized roles such as social media manager, SEO strategist, content marketer, data analyst, and digital marketing consultant.
  • Industry Collaboration: Top universities and business schools in Toronto often collaborate with industry leaders, providing students with practical insights and networking opportunities.
  • Innovation Hub: Toronto’s status as a technology and innovation hub presents unique prospects for marketers to work with cutting-edge technologies and trends.
  • International Exposure: As a global city, Toronto offers exposure to diverse markets, enabling students to understand and adapt to international marketing dynamics.
  • Entrepreneurship Opportunities: The city’s thriving startup ecosystem creates avenues for entrepreneurial ventures in the digital marketing space.
  • Career Growth: An MBA in Digital Marketing equips graduates for leadership roles, enabling career growth and higher earning potential.
  • Continuous Evolution: The program’s focus on digital marketing ensures students stay updated with the latest industry trends and best practices.
  • Job Stability: Digital marketing skills have become essential for businesses, providing MBA graduates with job stability and career resilience in a competitive job market.




Benefits of Doing an MBA in Digital Marketing in Toronto


There are many benefits to doing an MBA in Digital Marketing in Toronto, and here we have mentioned a few of them:

  • Specialized Expertise: An MBA in Digital Marketing in Toronto equips students with specialized knowledge and skills tailored to excel in the fast-evolving digital marketing landscape.
  • Industry-Relevant Curriculum: The program’s up-to-date curriculum covers essential digital marketing strategies, tools, and trends, ensuring graduates are prepared to tackle real-world marketing challenges.
  • Networking Opportunities: Toronto’s vibrant business community offers ample networking opportunities with industry professionals, potential employers, and fellow students.
  • Internship and Job Placements: Renowned universities in Toronto often have strong industry connections, leading to internship and job placement opportunities in top digital marketing companies.
  • Career Advancement: Graduates of the program have access to a wide array of career paths and can pursue roles with higher responsibilities and competitive salaries.




Eligibility Requirements 


Eligibility 1:

Bachelor’s degree (10+2+3/4) or equivalent qualification in any discipline from a recognized University with a minimum 55% score.




Eligibility 2:

Students who have appeared for their final year degree examination can also apply, however, their admission will be provisional and will be confirmed only after producing the results. Refer to the terms and conditions for provisional admission.

If you meet one of these criteria, you are eligible to apply for the programme. However, you will receive a letter of confirmation about your admission only post clearing the entrance test and personal interview round.




Eligibility 3:

  • 10 years of Education + 5 years of relevant work experience or
  • 12 years of Education + 3 years of relevant work experience or
  • Diploma holders with 3 years of relevant work experience




Application Process


1. Submitting an application

Verify your eligibility, pay the IIDE Admissions Test fees, completely fill out the application form, and then sit for the Admissions Test. The test is made to evaluate a candidate’s vision and enthusiasm for digital marketing, as well as their ability, communication, acumen, and general knowledge.

2. Application review in step two

The admissions committee carefully examines each applicant. Students who have been shortlisted will be contacted for a personal interview where they can display their portfolios.

3. Conduct a personal interview

The admissions committee will conduct individual interviews with each candidate who has been shortlisted. Your technical knowledge, ability, and overall familiarity with current trends and news in digital marketing will all be evaluated by the committee. Additionally, you can be requested to provide documentation of your educational and professional background.




Digital Marketing Courses in Delhi - masterclass

Top 5 Colleges for MBA in Digital Marketing in Toronto, 2023


Here we have mentioned the Top 5 Colleges for Pursuing an MBA in Digital Marketing in Toronto in 2023.


1. IIDE: Indian Institute of Digital Education


MBA in Digital Marketing in Toronto-IIDE logo


IIDE’s 11-month MBA-Level Post Graduation in Digital Marketing Program is one of the highly-rated MBA in Digital Marketing programs in Delhi.

Established in 2016, IIDE has become a leading digital marketing institute in India. Awarded as the best digital marketing institute by World Education Congress, IIDE offers flexible digital marketing courses to people from all walks of life.

Their program might not be recognized as a traditional MBA but the curriculum and industry-level practical training of the PG Program has much more to offer than a regular one. IIDE is now opening its new campus in South Extension, Delhi. Get in touch with the counsellors to know about their offline digital marketing courses.


Course Benefits:


2 Specialisations After 7-8 months of fundamental training, students are given a choice of 2 specialisations – Creative Strategy & Performance Marketing.
13+ Live Projects Students work on 13+ live projects wherein they individually or within teams, analyse and create digital marketing strategies.
28+ Industry Tools In this course, you will master 28+ Industry Tools such as Google Ads, Moz, Mailchimp, Facebook Ads, Ahrefs, WordPress, etc
1-on-1 Mentorship Students can book a personal mentoring session with a trainer to solve their doubts & questions.


Course Syllabus:


Inbound Marketing Introduction to Digital Marketing
  Website Creation
  Search Marketing
Outbound Marketing Content Marketing
  Social Media Marketing & Management
  Video Marketing
Media Management & Automation Advanced Forms of Digital Marketing
  Integrated Marketing (Full Funnel Marketing)
Managerial Skills & Soft Skills Soft Skills
  Agency Skills
Compulsory Internship & Thesis Internship & Mentoring
Specializations Creative Strategy OR
  Performance Marketing
Capstone Project Thesis-like Final Practical Project


Course Faculty: 


Another USP of IIDE is that the trainers carry years of experience from the real industry. Having worked for big brands such as Asian Paints, Unilever, etc, they don’t just teach the curriculum but also their learnings. You will be personally mentored by industry experts mentioned below in this MBA in Digital Marketing – Post Graduation Programme.


MBA in Digital Marketing in Toronto-IIDE Faculty


Course Duration and Fees: 


IIDE’s MBA-level Postgraduate Program in Digital Marketing is 11 months long, and the fees are INR 5,95,000. You can avail of the 0% EMI Option as well, starting at INR 25,000 per month. This may seem expensive, but with the average starting salary of graduates being INR 4-5 LPA, the ROI is high. 

Scholarship Available:

IIDE also offers scholarships to all admitted candidates who stand a chance to win a scholarship of up to INR 1,00,000 based on merit.  IIDE’s focus is always student-first, making a student’s entire experience fun-filled and full of practical learning. Have a look at one of their alumni’s success stories:



Placement Assistance:


If you pursue IIDE’s MBA-level PG Program in Digital Marketing, IIDE offers 100% guaranteed placements based on your performance. Have a look at IIDE alumni who work at some of the most well-known brands in the industry.


MBA in Digital Marketing in Toronto-mba alumni


Contact Details:


Phone No.- +91 96199 58615
Email ID- [email protected]
Website- iide.co/master-mba-digital-marketing/



2. York University’s Schulich School of Business


MBA in digital marketing in Toronto-York University's Schulich School of Business


This program is designed to provide students with the knowledge and skills to excel in the digital marketing industry. The program includes courses on topics such as data analytics, customer experience design, and digital media strategy.

For more details, you can visit their Official site: https://execed.schulich.yorku.ca


Contact Details:

Email Id: [email protected]



3. University of Toronto’s Rotman School of Management


MBA in digital marketing in Toronto-Tornoto university


This MBA program includes a digital marketing specialisation that covers topics such as e-commerce, data analytics, and customer experience management.

For more details, you can visit their Official site: https://www.rotman.utoronto.ca.


Contact Details:

Phone No: 416-946-8463
Mail Id: [email protected]



4. Ryerson University’s Ted Rogers School of Management


MBA in digital marketing in Toronto-Ryerson University's Ted Rogers School of Management


This program offers a concentration in digital marketing, which covers topics such as search engine optimization, social media marketing, and content marketing.

For more details, you can visit their Official site: https://www.torontomu.ca


Contact Details:

Phone No: 416-979-5000

Email-Id: https://torontomu.intelliresponse.com



5. Humber College


MBA in digital marketing in Toronto-Institutional Humber College


This college offers an MBA in Digital Marketing and Analytics, which covers topics such as data analytics, social media marketing, and digital advertising.

For more details, you can visit their Official site: https://humber.ca


Contact Details:


Phone No: 1.416.675.3111

Email Id: [email protected]



Career Opportunity after MBA in digital marketing in Toronto


There are many career opportunities available for individuals with an MBA in digital marketing in Toronto. Some of the positions you may be qualified for include:

  1. Digital Marketing Manager: This role involves managing the digital marketing strategy for a company or organisation. You will be responsible for developing and implementing campaigns across various digital channels, including social media, email, and paid advertising.
  2. Digital Marketing Specialist: This role involves executing specific digital marketing campaigns and tactics to drive traffic, leads, and sales. You may work with a team of marketers to create and optimise content for websites, social media platforms, and email marketing campaigns.
  3. Digital Marketing Analyst: This role involves analysing and reporting on the performance of digital marketing campaigns and making recommendations for improvement. You will use data and analytics tools to track and measure the effectiveness of marketing initiatives and report on your findings.
  4. Social Media Manager: This role involves managing a company’s social media presence, including creating and scheduling content, responding to comments and messages, and analysing and reporting on the performance of social media campaigns.
  5. Search Engine Optimisation (SEO) Specialist: This role involves optimising a website’s content and structure to improve its visibility and ranking in search engine results. You will use SEO best practices and tools to improve a website’s visibility and drive organic traffic.


Below is a table showcasing potential career roles and their average salaries after completing an MBA in Digital Marketing in Toronto. Please note that the salaries are approximate and can vary based on factors such as experience, company size, and industry.


Career Role Average Salary (CAD)
Digital Marketing Manager $70,000 – $90,000
Social Media Manager $50,000 – $70,000
SEO Specialist $60,000 – $80,000
Content Marketing Manager $65,000 – $85,000
E-commerce Manager $70,000 – $90,000
Data Analyst $65,000 – $85,000
Web Analytics Manager $75,000 – $95,000
Online Advertising Specialist $60,000 – $80,000
Marketing Automation Manager $70,000 – $90,000
Email Marketing Specialist $55,000 – $75,000


Overall, an MBA in digital marketing can open the door to a wide range of exciting and rewarding career opportunities in Toronto and beyond.




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FAQs: Frequently Asked Questions 


Q1. Why an MBA in Digital Marketing?

Ans: A graduate degree program that focuses on preparing students for careers in the field of digital marketing is the MBA in digital marketing. The term “digital marketing” refers to a broad range of marketing initiatives that engage and reach consumers using digital technologies.


Q2. Why an MBA in Digital Marketing in Toronto?

Ans: For those looking to work in the field of digital marketing, a Toronto MBA in Digital Marketing might be a good choice. There is a high demand for professionals with experience in digital marketing in Toronto, a significant hub for businesses in a wide range of industries. Students can acquire the abilities and knowledge required to succeed in this fast-paced and constantly changing field through an MBA programme in this area.


Q3. Career growth in MBA Digital Marketing?

Ans: In fact, 69.0% of businesses are currently investing in virtual media, and 77.4% are doing the same for websites. The demand for qualified people in the field is expanding as a result of increased rivalry among data-driven businesses, which bodes well for virtual marketers.


Q3. Salary of Digital Marketing in Toronto?

Ans: An MBA in Digital Marketing graduate may expect to make an average income of INR 5,50,000.






In conclusion, pursuing an MBA in Digital Marketing in Toronto opens doors to a world of boundless possibilities for aspiring marketers. The program’s specialized curriculum equips students with cutting-edge skills, enabling them to thrive in the rapidly-evolving digital landscape. 

With diverse career opportunities across industries, the degree empowers graduates to become versatile marketing leaders who can drive success through data-driven strategies and innovative digital campaigns. Toronto’s vibrant business community and access to advanced technologies further enhance the learning experience.  As the demand for digital marketing experts continues to surge, investing in this transformative program promises a rewarding and fulfilling career in the dynamic world of marketing.




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Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]


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