MBA in Digital Marketing in Kenya in 2024: A Comprehensive Guide

In the modern day, digital marketers need to be completely ready for future developments in this dynamic industry. A master’s degree in digital marketing important and excellent way to improve your marketing skills. It not only gives you the fundamentals but also educates you on the most recent changes in the field of digital marketing. To know more refer Importance of Digital Marketing blog.

For those looking to advance in the field, a master’s degree in digital marketing is a certificate that is becoming more and more popular. Both the scope of digital marketing and the range of available jobs are growing. So it makes sense to upgrade your talents and obtain a degree to advance.

11 Best Institutes For an MBA in Digital Marketing in Kenya, 2024

Here we have mentioned the Top 11 Institutes for Pursuing an MBA in Digital Marketing in Kenya in the year 2024.

Digital Marketing Institute	Course Duration	Course Fee	Google Reviews
IIDE – The Digital School	6-11 months	EMI options from 6,096/month to 21,323/month	4.8
Digital School of Marketing	6 to 8 months	N/A	4.9
Seven Boats Academy	3 months	N/A	4.8
Alpha Academy	1 Year	$341.19	4.9
Tech ESPANA School of Business	1 year	$2,428.28	4.8
Amity University	2 years	$2,398.18	3.0
Digital Vidya	4 months	$597.11	4.7
JAIN Online	18 Months	$2,398.05	3.3
Simplilearn	11 Months	$779.36	4.3
IIM Skills	120 hours	$358.52	4.8
Coursera	N/A	N/A	3.1

1. IIDE- Indian Institute of Digital Education

IIDE’s 11-month MBA-Level Post Graduation in Digital Marketing Program is one of the most highly-rated MBA in Digital Marketing globally. 

Established in 2016, IIDE has become a leading digital marketing institute in India. Awarded as the best digital marketing institute by the World Education Congress, IIDE offers flexible digital marketing courses to people from all walks of life. 

Their program might not be recognized as a traditional MBA but the curriculum and industry-level practical training of the PG Program have much more to offer than a regular one.

Course Benefits

MBA in Digital Marketing Syllabus

Course Faculty

Another USP of IIDE is that the trainers carry years of experience from the real industry. Having worked for big brands such as Asian Paints, Unilever, etc, they don’t just teach the curriculum but also their learnings. You will be personally mentored by industry experts mentioned below in this MBA in Digital Marketing – Post Graduation Programme.

Course Duration & Fees 

IIDE’s MBA-level Postgraduate Program in Digital Marketing is 11 months long and the fees are USD 7146.14. You can avail of the 0% EMI Option as well starting at USD 300.26 per month. This may seem expensive but with the average starting salary of graduates being USD 40,000 to 50,000 annually, the ROI is high. 

Note: IIDE conducts weekday as well as weekend batches for their PG in Digital Marketing program.

Scholarship Available

IIDE also offers scholarships to all admitted candidates who stand a chance to win a scholarship of up to USD 1200.87 based on merit.  

IIDE’s focus is always student-first, making a student’s entire experience fun-filled and full of practical learning. Have a look at one of their alumni’s success stories- 

Placement Assistance:

If you pursue IIDE’s MBA-level PG Program in Digital Marketing, IIDE offers 100% assured placements based on your performance. Have a look at IIDE alumni who work at some of the most well-known brands in the industry.

Contact Details

Phone No.- +91 96199 58615
Email ID- admissions@iide.co
Website- iide.co/master-mba-digital-marketing/ 

2. Digital School of Marketing

Africa Digital Media Institute strives to offer the training, direction, and platform that creatives need to transform their pastime into a profession. They believe that talent is insufficient on its own. As a result, they heavily invest in your soft skills and give you hands-on training and industry exposure.

This could increase both your professional confidence and your marketability to potential employers by making sure you have the right blend of skills before you enter the industry. At its Nairobi location, the Africa Digital Media Institute (ADMI), a top training facility for creative media and technology, welcomes students from more than 21 different nations.

Course Name: Advanced Digital Marketing

Course Type: Online

Scholarships: N/A

MBA in Digital Marketing Course Syllabus

• Defining your Audience
• Social Media Marketing
• Digital Marketing Strategy
• Content Marketing Strategy
• E-mail Marketing
• Digital Copywriting
• Mobile Marketing
• Online Public Relations
• Paid Advertising

Course Duration & Fees

The duration of this advanced digital marketing course is usually 6 to 8 months. You will be free to take more time if necessary to finish your advanced digital marketing certification, though.

Contact Details

Mail: info@digitalschoolofmarketing.co.za
Phone no: 0861 428 710
Address: Level 1, 292 Surrey Avenue, Ferndale, Randburg

3. Seven Boats Academy 

Since 2011, Seven Boats has been the top digital marketing firm. 500+ companies, 56K+ students, 25+ honours & felicitations from major B Schools & corporates, and 50+ notable media coverage makeup Seven Boats’ client list. Digital marketing courses are offered by Seven Boats and cover topics including SEO, social media marketing, online advertising, web analytics, web development, design, email marketing, and more.

These courses, which assist students in learning more about digital marketing, include short-term certification programmes, Diploma programmes, and advanced diploma programmes. Seven Boats’ courses are created with the most recent industry trends and specifications in mind.

Course Name: Advanced Diploma in Digital Marketing

Course Type: Online

Scholarships: N/A

MBA in Digital Marketing Course Syllabus

• Introduction to Digital Marketing
• Fundamentals of Digital Marketing
• Business Analysis
• SMM- Social Media Marketing 
• Google Ads
• Lead Gen
• Content writing
• Google Workspace
• AI in digital marketing
• Digital marketing tools

Course Duration & Fees

This program has a set monthly mentoring charge and is offered with no commitment; however, the ideal engagement length is 3 months, with a maximum of 1 year. Minimum time frame: one month. 8 to 10 hours of classes and activities per week. Follow your wishes to continue. Get a certificate for the entire program duration.

Contact Details

Call: +91 801 704 9042 / +91 9674 937 499 / +91 33 4064 7085
Email: info@7boats.com

4. Alpha Academy

     

One of the e-learning platforms is Alpha Academy, which offers online education. They can help you achieve your objective, whether it’s to advance your present knowledge or learn new talents.

In addition to offering professionally recognized courses, they will analyze your CV for free within 24 hours of submission. Additionally, you can use the CV builder tool to start from zero and construct your unique CV!

Course Name: Digital Marketing Masters Program

Course Type: Online

Scholarships: N/A

MBA in Digital Marketing Course Syllabus

• Social Media Marketing
• Twitter Marketing
• Digital Marketing
• Facebook Marketing Basics
• E-mail Marketing 
• Instagram Marketing
• Mock Exam
• Final Exam

Course Duration & Fees

Duration: 1 Year
Fees: 318.99 Euro

Contact Details

Address: 11 Floor, 15 St Botolph Street, London EC3A 7BB
Phone no: 020 3965 2556
Mail: info@alphaacademy.org

5. Tech ESPANA School of Business

 

The largest 100% online business school in the world is TECH. The model of this prestigious business school is founded on the highest academic requirements. a top-notch training facility for managerial skills. It is a technologically advanced university that offers all its resources to students to support their success as entrepreneurs.

Course Name: Masters In Digital Marketing

Course Type: Full-time

Scholarships: Available

MBA in Digital Marketing Course Syllabus

• Digital Marketing 
• e-Commerce
• Digital Marketing Strategy
• Inbound Marketing
• Entrepreneurship
• Performance Marketing
• Search Engine Marketing and Search Engine Optimisation
• Conversion Optimization
• Social Media and Community Management
• e-Commerce Platforms

Course Duration & Fees

This course is for 1 year (1500 hours). The fee for the course is 2.270 Euro. 

Contact Details

Phone: +34 965075067
Email: information@techtitute.com

6. Amity University

Amity Online’s courses are made to provide your career with the ideal push so you can reach your maximum potential. Amity University Online has successfully introduced online learning in India over the years because of its well-researched curriculum, illustrious professors, state-of-the-art technology, and solid industry and academic collaborations.

Course Name: Masters In Digital Marketing Management

Course Type: Part-time / Online

Scholarships: Not Available

MBA in Digital Marketing Course Syllabus

• Management Statistics from Managerial Economics
• Speaking professional Accounting for Managers
• Marketing Administration Business Law Business Research Techniques
• Human Resource Management Financial Management
• Management of Conflict and Strategic Management
• Professional Ethics for Minor Projects
• Managing Major Projects: Social, Economic, and Ethical Issues
• Online Marketing

Course Duration & Fees

Fees: Rs 2,00,000
Duration: 2 years l 4 semesters

Contact Details

Address: C-Block, Amity University Campus, Sec-125, Noida, Uttar Pradesh, Pin – 201303.
Email: apply@amityonline.com(Admissions)
Phone no: 1800 102 3434
Whatsapp no: +91 85279 01901

7. Digital Vidya

Digital Vidya was founded in 2009. In 2013 they launched the full-fledged certified Digital Marketing Course. As professionals, they work with more than 16,000 brands, like Naukri, ITC, Reliance, etc. Digital Vidya has 13 years of experience in educating more than 35,000 students. They provide both online and offline courses in Digital Marketing. The name of the Digital Marketing course in Digital Vidya is Certified Digital Marketing Master (CDMM).

Course Name: Certified Digital Marketing Master

Course Type: Hybrid learning.

Scholarship: No

MBA in Digital Marketing Course Syllabus

• Search Engine Optimization
• Search Engine Marketing
• Social Media Marketing
• Email Marketing
• Inbound Marketing
• Web Analytics
• E-Commerce Listing & Marketplace Listing
• Facebook Marketing in association with Facebook
• Content Marketing in association with LinkedIn
• Media Buying & Planning
• Programmatic Marketing

Course Duration & Fees

Digital Vidya provides the option of an online 4 -7 month course in Lajpat-Nagar. Fees, of course, are  49,900 INR  +18% GST.

Contact Details

Phone: +91 80100 33033
Email Id: info@digitalvidya.com
Website: https://www.digitalvidya.com/
Address: B-32, 3rd Floor, Lajpat Nagar 2, Nearest Landmark: Lajpat Nagar Metro Station, New Delhi, Delhi 110024.

8. JAIN Online

JAIN Online is an e-learning platform developed by JAIN (Deemed-to-be University). The university operates under the auspices of his JAIN Group, an established education provider and 30-year trusted entrepreneurship incubator. Staying true to its vision, the university places equal emphasis on education, entrepreneurship, research, and sports, attracting thousands of students each year from India and around the world to pursue higher education.

JAIN Online offers MBA with an elective in Digital Marketing & E-commerce that consists of a comprehensive general management curriculum. In this course, you will dive into the world of digital marketing and learn how to use it effectively to maximize business value. This course will help you master all major digital marketing tools and platforms such as Google and Facebook Ads, WordPress, HubSpot, and MailChimp.

Course Name: MBA in Digital Marketing & E-commerce

Course Type: Online

Scholarships: N/A

MBA in Digital Marketing Course Syllabus

• Principles of Economics & Markets
• Managerial Effectiveness and Ethics
• Accounting and Finance
• Organizational Behavior and Human Resources Management
• Quantitative Techniques & Analytics
• Entrepreneurship
• Marketing Management and Research
• Digital Marketing and E-Commerce Fundamentals

Course Duration & Fees

The duration of this online MBA course is 2 years and its total fee is INR 2,00,000.

Contact Details

Phone: +91 9294969497
Email: enrol@onlinejain.com

9. Simplilearn

Simplilearn in collaboration with Purdue University offers a digital marketing boot camp program in Los Angeles. This digital marketing boot camp course in Los Angeles is designed to help students learn digital marketing from the ground up. In this course, you will learn various techniques and strategies that will help you grow in your career. You will also learn various digital marketing strategies that you can use in a business to boost engagement as well as attract customers.

Through self-paced videos, live workshops, and hands-on projects, this digital marketing boot camp program in Los Angeles will help you learn various digital marketing skills and show you how to apply them to the workplace, regardless of your role or background. With the help of this immersive digital marketing boot camp, you will be able to accelerate your career in the field of digital marketing.

Course Name: Masters In Digital Marketing

Course Type: Online

Scholarships: N/A

MBA in Digital Marketing Course Syllabus

• Induction Session for Purdue Digital Marketing Bootcamp
• Introduction to Marketing
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Social Media Marketing
• Content Marketing and Email Marketing
• Mobile Marketing
• Web Analytics

Course Duration & Fees

The duration of this Post Graduate Program In Digital Marketing is 6 months and its total fee is USD 7,000.

Contact Details

Phone: 1-844-532-7688

10. IIM Skills

IIM Skills is a leading education service and training institute. It presents world-class skill enhancement and development courses. It is led by industry experts having 12 plus years of experience in digital areas and will train you to grow into a professional with hands-on experience of real-time projects at your own pace and understanding with lifetime excess.

Course Name: Masters In Digital Marketing

Course Type: Part-time

Scholarships: N/A

MBA in Digital Marketing Course Syllabus

• Web Development
• Social Media Marketing
• Micro Video Marketing
• Affiliate Marketing
• Google AdWords (SEM)
• Email Marketing
• SEO
• Content Writing

Course Duration and Fees

The course duration is of 120 hours and the fee is INR 29,900+GST.

Contact Details

Phone No: 9911839503
Website: https://iimskills.com/

11. Coursera

Coursera is a platform that offers a wide variety of courses. It provides online courses, certifications, and degrees in various areas in collaboration with universities and other organisations. About 150 colleges were thought to be offering more than 4,000 courses through Coursera in 2021.

Andrew Ng and Daphne Koller, professors of computer science at Stanford University, established Coursera in 2012. Both the People’s Voice Winner (Websites and Mobile Sites Education) and the Webby Winner (Websites and Mobile Sites Education) awards were given to Coursera in 2014.

Course Name: Masters In Digital Marketing

Course Type: Online

Scholarships: N/A

MBA in Digital Marketing Course Syllabus

• Marketing in the digital world
• Digital Marketing Analytics
• Digital Media

Course Duration & Fee

You can check their website for detailed information about the course duration and fee.

Contact Details

E-mail: support@coursera.org

Career Opportunities after MBA in Digital Marketing in Kenya

You have several work prospects in the marketing-related areas of business if you choose to pursue an MBA in marketing. You can pursue careers in a variety of fields, including brand marketing, sales, different marketing channels, product management, leadership management, market research, and consumer behaviour, to mention a few.

Below are the Top digital marketing roles after an MBA in Digital Marketing and their average starting salary in Kenya.

Digital Marketing Role	Average Annual Salary in Kenya (USD)
Digital Marketing Manager	$40,000 – $70,000
Social Media Manager	$30,000 – $50,000
SEO Manager	$35,000 – $60,000
Brand Manager	$45,000 – $80,000
Data Analysts	$38,000 – $65,000
Paid Media Analysts	$35,000 – $55,000
Growth Manager	$40,000 – $75,000
Content Strategist	$32,000 – $52,000
Performance Marketer	$38,000 – $60,000
Influencer Marketer	$30,000 – $50,000

Eligibility Requirements 

• An undergraduate degree from a recognized university
• Detailed CV
• GMAT or GRE test scores (vary for different universities)
• Letter of Recommendation [LORs]
• Minimum 2-3 years of working experience
• Scores of English Proficiency Tests like IELTS or TOEFL
• All academic transcripts  
• SOP for MBA

However, if you are still an undergraduate or want to kickstart your digital marketing journey, I suggest that you enrol in a course that helps you get started with the basics of digital marketing. Check out IT’s a 4-month advanced online digital marketing course 

Application Process

To apply and take the admission exam for the MBA in Digital Marketing in Kenya, visit their website. The entrance exam is followed by a group discussion and a round of personal interviews.

Here is the application procedure in steps:

• Visit the university website to submit an MBA in Digital Marketing application.
• Select the Apply Now option after clicking the Admission tab.
• your name, address, and educational background.
• Complete the application form, pay the appropriate fee, and submit it.

Selection Process

Each university has a separate selection procedure. Some colleges offer entrance exams, while some make admissions on candidates’ merits. The selection procedure for an MBA in digital marketing is:

• Enter the entrance exam. 
• A cut-off list is published based on the entrance exam, and candidates are contacted for counselling based on it.
• Based on their interests and how well they did on the admission exam, students are assigned to institutions.
• After that several colleges hold group discussions and individual interviews.
• Only after passing all of the rounds will applicants be qualified for admission to the respective universities.

FAQs: Frequently Asked Questions

1. Is an MBA useful for digital marketing?

Ans: Students are seeking an MBA in digital marketing as a result of the rising need for professionals in the field. A 12- to 24-month MBA programme in digital marketing covers the subject’s in-depth subfields, such as social media marketing, branding, promotion, and advertising.

2. What is the salary of an MBA in digital marketing?

Ans: The average pay for an MBA in digital marketing is between Rs. 3 lakhs and Rs. 15 lakhs.

3. Which is better: an MBA in IT or MBA in digital marketing?

Ans: Overall, it relies on the student’s interests and preferences. An MBA in Marketing is the ideal option if they want to work in the marketing or business sectors as a whole, but MBA in Digital Marketing is preferable if they want to work in the creative or technical sectors of digital channels.

4. What is the study duration of digital marketing?

Ans: Most people learn the various digital marketing tools and approaches in one to three months, and it takes them six to twelve months to hone their talents via practice. A two-year specialised programme called the MBA in Digital Marketing teaches students about various Digital marketing concepts using digital platforms.

5. Can I get a job easily in digital marketing?

Ans: With 860,000 job opportunities, LinkedIn claims that the position of “Digital Marketing Specialist” is one of the top 10 most in-demand positions. Among the most sought-after abilities are those related to social media, content strategy, SEO, analytics, and other facets of digital marketing.

Conclusion

An MBA in Digital Marketing in Kenya will potentially change your life since it immerses you in a rewarding learning atmosphere under the direction of business leaders who have first-hand knowledge of what works and what doesn’t. You learn valuable industry-relevant skills and information from them in a variety of crucial domains, including research techniques, consumer and business insights, strategy and planning, and campaign management.

Because a digital marketing master’s degree often includes a lot of activity-based projects that allow you the chance to put theory into practice, it’s important to note that the knowledge you learn is not static and does not only linger in your mind as theories. Still Confused?

Talk to our Academic counsellor at admissions@iide.co or +91 9619958615 for a FREE counselling session where you can clear all your doubts regarding digital marketing.