MBA in Digital Marketing in Kenya in 2023: A Comprehensive Guide

In the modern day, digital marketers need to be completely ready for future developments in this dynamic industry. A master’s degree in digital marketing important and excellent way to improve your marketing skills. It not only gives you the fundamentals but also educates you on the most recent changes in the field of digital marketing. To know more refer Importance of Digital Marketing blog.

For those looking to advance in the field, a master’s degree in digital marketing is a certificate that is becoming more and more popular. Both the scope of digital marketing and the range of available jobs are growing. So it makes sense to upgrade your talents and obtain a degree to advance.

 

 

 

Scope of Digital Marketing in Kenya

 

 

Kenya is a nation in development. In Kenya, starting a small business can be very difficult. When compared to other regions of the nation, the dynamics are different. However, more and more Kenyans are turning to the internet to hunt for answers. This offers Kenyan digital marketers a great opportunity.

Did you know that Kenya has the highest smartphone penetration among other African nations? The MBA in digital marketing in Kenya has undergone a true transformation as a result of the proliferation of smartphones. This is the reason why an MBA in digital marketing in Kenya is reshaping the nation and making a greater impact on its 5.7% GDP. 

Want to know the scope of Digital Marketing? Then have a look at this: Scope of Digital Marketing

Every business owner in Kenya has a unique opportunity to connect with potential customers directly thanks to the country’s growing digital market. MBA in Digital marketing is unquestionably the way of the future in Kenya.

Let’s look at the need for digital marketing managers in Kenya to better grasp the reach of the discipline.

 

 

 

Eligibility Requirements 

 

• An undergraduate degree from a recognized university
• Detailed CV
• GMAT or GRE test scores (vary for different universities)
• Letter of Recommendation [LORs]
• Minimum 2-3 years of working experience
• Scores of English Proficiency Tests like IELTS or TOEFL
• All academic transcripts  
• SOP for MBA

However, if you are still an undergraduate or want to kickstart your digital marketing journey, I suggest that you enrol in a course that helps you get started with the basics of digital marketing.

Check out IT’s a 4-month advanced online digital marketing course 

 

 

 

Application Process

 

To apply and take the admission exam for the MBA in Digital Marketing program in Kenya, visit their website. The entrance exam is followed by a group discussion and a round of personal interviews.

Here is the application procedure in steps:

• Visit the university website to submit an MBA in Digital Marketing application.
• Select the Apply Now option after clicking the Admission tab.
• your name, address, and educational background.
• Complete the application form, pay the appropriate fee, and submit it.

 

 

 

Selection Process

 

Each university has a separate selection procedure. Some colleges offer entrance exams, while some make admissions on candidates’ merits. The selection procedure for an MBA in digital marketing is:

 

• Enter the entrance exam. 
• A cut-off list is published based on the entrance exam, and candidates are contacted for counselling based on it.
• Based on their interests and how well they did on the admission exam, students are assigned to institutions.
• After that several colleges hold group discussions and individual interviews.
• Only after passing all of the rounds will applicants be qualified for admission to the respective universities.

 

 

6 Best Institutes For an MBA in Digital Marketing in Kenya, 2023

 

Here we have mentioned the Top 6 Institutes for Pursuing an MBA in Digital Marketing in Kenya in the year 2023.

 

1. IIDE: Indian Institute of Digital Education

 

 

IIDE’s 11-month MBA-Level Post Graduation in Digital Marketing Program is one of the highly-rated MBA in Digital Marketing programs in Delhi.

Established in 2016, IIDE has become a leading digital marketing institute in India. Awarded as the best digital marketing institute by World Education Congress, IIDE offers flexible digital marketing courses to people from all walks of life.

Their program might not be recognized as a traditional MBA but the curriculum and industry-level practical training of the PG Program has much more to offer than a regular one. IIDE is now opening its new campus in South Extension, Delhi. Get in touch with the counsellors to know about their offline digital marketing courses.

 

Course Benefits:

 

 

 

Course Syllabus:

 

 

Course Faculty: 

 

Another USP of IIDE is that the trainers carry years of experience from the real industry. Having worked for big brands such as Asian Paints, Unilever, etc, they don’t just teach the curriculum but also their learnings. You will be personally mentored by industry experts mentioned below in this MBA in Digital Marketing – Post Graduation Programme.

 

 

Course Duration and Fees: 

 

IIDE’s MBA-level Postgraduate Program in Digital Marketing is 11 months long, and the fees are INR 5,95,000. You can avail of the 0% EMI Option as well, starting at INR 25,000 per month. This may seem expensive, but with the average starting salary of graduates being INR 4-5 LPA, the ROI is high. 

 

Scholarship Available:

IIDE also offers scholarships to all admitted candidates who stand a chance to win a scholarship of up to INR 1,00,000 based on merit.  IIDE’s focus is always student-first, making a student’s entire experience fun-filled and full of practical learning. Have a look at one of their alumni’s success stories:

 

 

Placement Assistance:

 

If you pursue IIDE’s MBA-level PG Program in Digital Marketing, IIDE offers 100% guaranteed placements based on your performance. Have a look at IIDE alumni who work at some of the most well-known brands in the industry.

 

 

Contact Details:

 

Phone No.- +91 96199 58615
Email ID- [email protected]
Website- iide.co/master-mba-digital-marketing/

 

 

2. Digital School of Marketing

    

Africa Digital Media Institute strives to offer the training, direction, and platform that creatives need to transform their pastime into a profession. They believe that talent is insufficient on its own. As a result, they heavily invest in your soft skills and give you hands-on training and industry exposure. This could increase both your professional confidence and your marketability to potential employers by making sure you have the right blend of skills before you enter the industry.

At its Nairobi location, the Africa Digital Media Institute (ADMI), a top training facility for creative media and technology, welcomes students from more than 21 different nations.

 

Course Benefits:

 

• You will learn everything you need to know in the Advanced Digital Marketing Course to be successful in the business realm of marketing and advertising. 
• You will be able to create and implement a strong digital marketing plan after completing this course.
• You can choose from a broad range of recognised and highly relevant modules that are pertinent to online marketing in this advanced digital marketing online course.

 

Course Syllabus:

 

• Introduction to Digital Marketing
• Introduction to Word Press
• Defining your Audience
• Social Media Marketing
• Digital Marketing Strategy
• Content Marketing Strategy
• E-mail Marketing
• Digital Copywriting
• Mobile Marketing
• Online Public Relations
• Paid Advertising

 

Course Faculty:

 

Faculty details are not available. For more information contact at the given below details, 

 

Course Duration & Fees:

 

Duration: The duration of this advanced digital marketing course is usually 6 to 8 months. You will be free to take more time if necessary to finish your advanced digital marketing certification, though.

 

Placement Assistance:

 

Details are not available. To know more contact the institute 

 

Contact Details:

 

Mail: [email protected]

Phone no: 0861 428 710

Address: Level 1, 292 Surrey Avenue, Ferndale, Randburg

 

 

3. Seven Boats Academy 

      

 

Since 2011, Seven Boats has been the top digital marketing firm. 500+ companies, 56K+ students, 25+ honours & felicitations from major B Schools & corporates, and 50+ notable media coverage makeup Seven Boats’ client list. Digital marketing courses are offered by Seven Boats and cover topics including SEO, social media marketing, online advertising, web analytics, web development, design, email marketing, and more.

These courses, which assist students in learning more about digital marketing, include short-term certification programmes, Diploma programmes, and advanced diploma programmes. Seven Boats’ courses are created with the most recent industry trends and specifications in mind.

 

Course Benefits/highlights:

 

Marketing training and certification – Live online trainer-led classes, self-paced video tutorials, classrooms, and workshops.

Get live instructor-led online courses in digital marketing, online self-paced video walkthroughs, online video class recordings, or offline classroom training. courses in digital marketing with live projects, internships, job placements, and business support that are either short-term or long-term career-oriented. Courses are taught in small to medium-sized groups in Bengali, English, and Hindi.

 

Course Syllabus:

 

• Introduction to Digital Marketing
• Fundamentals of Digital Marketing
• Business Analysis
• SEO- Search Engine Optimisation 
• ORM- Online Reputation Management
• SMM- Social Media Marketing 
• Google Ads
• Lead Gen
• Content writing
• Google Workspace
• WordPress Web Development training
• Client Communication, Project Handling & Retention
• Project Management Tools, Google Sheet Basics, Client Communication Calendar
• AI in digital marketing
• Digital marketing tools
• Chatbot marketing
• Mobile Marketing

 

Course Faculty:

 

Seven Boats has industry expert trainers with an average of 16+ years of vast domain experience & highly successful training with more than 51K students across the globe. Their trainers are highly appreciated for their unique training delivery & knowledge sharing

Some faculties: 

 

Debajyoti Banerjee	Biplab Das	Dip Maitra	Shiksha Nandi
17+ years of Exp.	15+ years of Exp.	6+ Years Exp.	More than 11 years of Exp.

                                                                                      

Course Duration & Fees:

 

This program has a set monthly mentoring charge and is offered with no commitment; however, the ideal engagement length is 3 months, with a maximum of 1 year. Minimum time frame: one month. 8 to 10 hours of classes and activities per week. Follow your wishes to continue. Get a certificate for the entire program duration.

 

Placement Assistance:

 

Additionally, Seven Boats also provides placement assistance to its students so that they can easily get placed in reputed organisations.

 

Contact Details:

 

Call: +91 801 704 9042 / +91 9674 937 499 / +91 33 4064 7085

WhatsApp Chat: +91 80170 49042

Email: [email protected]

 

 

4. Alpha Academy

      

     

 

One of the e-learning platforms is Alpha Academy, which offers online education. They can help you achieve your objective, whether it’s to advance your present knowledge or learn new talents.

In addition to offering professionally recognised courses, they will analyse your CV for free within 24 hours of submission. Additionally, you can use the CV builder tool to start from zero and construct your own unique CV!

 

Course Highlights:

 

• There are no additional expenses; the payment is for the entire course, including the final.
• Upon successful completion, an accredited certificate is issued at an extra cost.
• efficient exam system with immediate outcomes
• Track progress in your own personal learning portal and receive round-the-clock live chat assistance

 

Course Syllabus:

 

• Social Media Marketing
• Twitter Marketing
• Digital Marketing
• Facebook Marketing Basics
• E-mail Marketing 
• Instagram Marketing
• Mock Exam
• Final Exam

 

Course Faculty:

 

Faculty details are not available. To know more contact the institute. 

 

Course Duration & Fees:

 

Duration: 1 Year

No of Units: 70

Fees: 318.99 Euro

 

Placement Assistance:

 

It also provides placement assistance to its students so that they can easily get placed in reputed organisations.

 

Contact Details:

 

Address: 11 Floor, 15 St Botolph Street, London EC3A 7BB

Phone no: 020 3965 2556

Mail: [email protected]

 

 

5. Tech ESPANA School of Business

    

 

 

The largest 100% online business school in the world is TECH. The model of this prestigious business school is founded on the highest academic requirements. a top-notch training facility for managerial skills. It is a technologically advanced university that offers all its resources to students to support their success as entrepreneurs.

 

Course Benefits:

 

• Networking
• Empowerment
• Access to Digital Marketing Tools
• 24/7 Support
• Multicultural Context
• Learn with the best mentors

 

Course Syllabus:

 

• Digital Marketing 
• e-Commerce
• Digital Marketing Strategy
• Inbound Marketing
• Entrepreneurship
• Performance Marketing
• Search Engine Marketing and Search Engine Optimisation
• Conversion Optimization
• Social Media and Community Management
• e-Commerce Platforms
• Marketing Analysis
• Mobile e-Commerce
• Data Trading

 

Course Faculty:

 

Faculty Details are not available. To know more contact the institute

 

Course Duration & Fees:

 

This course is for 1 year (1500 hours). The fee for the course is 2.270 Euro. 

 

Placement Assistance:

 

It provides various placement assistance. For more details contact the institute at the given below contact details.

 

Contact Details:

 

Phone: +34 965075067

Email: [email protected]

  

 

6. Amity University

    

 

Amity Online’s courses are made to provide your career with the ideal push so you can reach your maximum potential. Amity University Online has successfully introduced online learning in India over the years because of its well-researched curriculum, illustrious professors, state-of-the-art technology, and solid industry and academic collaborations.

 

Course Benefits/highlights:

 

• To excel in real-world settings in your sector, learn by conducting real-world projects and case studies.
• For the best learning outcomes, use a strong learning management system and the flipped learning model.
• Personalized Education with a Special Choice-Based Credit System
• Full-service support and hand-holding from student relationship managers
• Committed Career Support & Online Job Fairs With More Than 100 Hiring Partner
• A Truly Global Education With a World-Class Faculty
• A comprehensive course that emphasises content, marketing concepts, data, and technology
• Concentrate on both tactics and tools
• Renowned faculties from the industry bring in real-world expertise
• Live discussions with industry professionals and mentors to clear up any doubts
• Simulations on Real-world Scenarios from Harvard Business Publishing
• comprehensive reference resources on the subject
• Online education with tests, case studies, homework, and a final project
• practical knowledge of digital marketing platforms and tools

 

Course Syllabus:

 

• Management Statistics from Managerial Economics
• Speaking professional Accounting for Managers
• Marketing Administration Business Law Business Research Techniques
• Human Resource Management Financial Management
• Management of Conflict and Strategic Management
• Professional Ethics for Minor Projects
• Managing Major Projects: Social, Economic, and Ethical Issues
• Online Marketing
• Managed Digital Marketing
• Statistical methods and tools for marketing analytics

 

Course Faculty:

 

Not Mentioned on the Website.

 

Course Duration & Fees:

 

Fees: Rs 2,00,000

Duration: 2 years l 4 semesters

 

Placement Assistance:

 

They Claim to Provide 100% Placement assessment after the successful completion of an MBA Degree.

For More Details visit their Official Website: www.amityonline.com.

 

Contact Details:

 

Address: C-Block, Amity University Campus, Sec-125, Noida, Uttar Pradesh, Pin – 201303.

Email: [email protected](Admissions)

Phone no: 1800 102 3434

Whatsapp no: +91 85279 01901

 

So these were the 6 best  Institutes providing MBA in Digital Marketing Degree in Kenya.

 

 

Career Opportunities after MBA in Digital Marketing in Kenya

 

You have several work prospects in the marketing-related areas of business if you choose to pursue an MBA in marketing. You can pursue careers in a variety of fields, including brand marketing, sales, different marketing channels, product management, leadership management, market research, and consumer behaviour, to mention a few.

Below are the Top digital marketing roles after MBA in Digital Marketing and their average starting salary in Kenya.

 

Job Roles after MBA in Digital Marketing	Average Salary
Digital Marketing Manager	48,000 KES – 1,58,000 KES
Copywriter	32,000 KES – 96,000 KES
Marketing Analyst	40,000 KES – 1,14,000 KES
Brand Manager	1,14,000 KES – 3,95,000 KES
Social Media Manager	70,300 KES – 243,000 KES
SEO Manager	85,400 KES – 2,72,000 KES
PR Manager	1,16,000 KES – 3,69,000 KES
Client Serving Manager	1,15,000 KES – 3,29,000 KES

 

 

 

FAQs: Frequently Asked Questions

 

1. Is an MBA useful for digital marketing?

Ans: Students are seeking an MBA in digital marketing as a result of the rising need for professionals in the field. A 12- to 24-month MBA programme in digital marketing covers the subject’s in-depth subfields, such as social media marketing, branding, promotion, and advertising.

 

2. What is the salary of an MBA in digital marketing?

Ans: The average pay for an MBA in digital marketing is between Rs. 3 lakhs and Rs. 15 lakhs.

 

3. Which is better: an MBA in IT or MBA in digital marketing?

Ans: Overall, it relies on the student’s interests and preferences. An MBA in Marketing is the ideal option if they want to work in the marketing or business sectors as a whole, but MBA in Digital Marketing is preferable if they want to work in the creative or technical sectors of digital channels.

 

4. What is the study duration of digital marketing?

Ans: Most people learn the various digital marketing tools and approaches in one to three months, and it takes them six to twelve months to hone their talents via practice. A two-year specialised programme called the MBA in Digital Marketing teaches students about various Digital marketing concepts using digital platforms.

 

5. Can I get a job easily in digital marketing?

Ans: With 860,000 job opportunities, LinkedIn claims that the position of “Digital Marketing Specialist” is one of the top 10 most in-demand positions. Among the most sought-after abilities are those related to social media, content strategy, SEO, analytics, and other facets of digital marketing.

 

 

 

Conclusion

 

An MBA in Digital Marketing in Kenya will potentially change your life since it immerses you in a rewarding learning atmosphere under the direction of business leaders who have first-hand knowledge of what works and what doesn’t. You learn valuable industry-relevant skills and information from them in a variety of crucial domains, including research techniques, consumer and business insights, strategy and planning, and campaign management.

Because a digital marketing master’s degree often includes a lot of activity-based projects that allow you the chance to put theory into practice, it’s important to note that the knowledge you learn is not static and does not only linger in your mind as theories. 

Still Confused?

Talk to our Academic counsellor at [email protected] or +91 9619958615 for a FREE counselling session where you can clear all your doubts regarding digital marketing.