A Detailed Case Study on the Marketing Strategy of Air India

Air India is an airline service provider in India. It is owned by the Government of India. It is a member of Star Alliance, which is one of the largest airline alliances in the world. When it was founded in 1932, it was originally owned by TATA Sons. It became a public limited company in 1946. Air India since then has strived to be the best in the airline industry in India.

To keep up with the market, learning the digital ways of conducting marketing and business is a must. IIDE helps you learn these new-age skills, now a mainstay of the current professional environment.

Knowing how to effectively use digital space to advertise and showcase your brand to a tremendous number of consumers is one of the most sought-after skill sets. We provide different types of digital marketing courses for all kinds of learners- students, graduates, and professionals. In the Air India case study, we discuss the competitive analysis, marketing strategy, digital presence, and some marketing campaigns.

So let us begin with learning more about Air India.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Nov 27, 2024

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Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.