Jobs after an MBA in Digital Marketing in Worcester, That You Should Know (2024)

Updated on: Nov 3, 2023

MBA in Digital Marketing is a two-year management course that includes training and knowledge of using marketing tools on digital platforms to promote a product or service to increase customer base. MBA in Digital Marketing is a professional two-year course, where one can learn various online marketing skills. Various companies, already settled or startups are offering jobs to MBA graduates.

Jobs after MBA in Digital Marketing in Worcester require special attention and knowledge. There is a massive demand for marketing professionals in Worcester as it come with a lot of skills and management qualities. Having an online presence is critical for brands because it allows them to keep customers updated on product offerings, generate awareness and engagement before and after sales, invite new buyers, shorten the buyers’ cycle, and convert leads into buyers. Online presence helps us to reach more people at one time.

MBA in digital marketing is a new-age course that builds on traditional marketing principles to cover marketing sectors in the digital age. An MBA in Digital Marketing course provides students with the knowledge and skills needed to develop successful digital marketing strategies, while also improving their creative abilities and expanding their knowledge of digital platforms for marketing products/services. Jobs after MBA in Digital Marketing in Worcester also provide great opportunities within the well-known city with such a great audience and brands present there.

Get Assured Placements - PG in Digital Marketing

Why choose an MBA in digital marketing in 2023?

1. Online presence:

Having an online presence is critical for brands because it allows them to keep customers updated on product offerings, generate awareness and engagement before and after sales, invite new buyers to have a great experience, shorten the buyers’ cycle, and convert leads into buyers. Online presence helps us to reach more people at one time. Online presence also allows the brand to focus on the audience that is there to look for the exclusive products.

Also, the World Wide Web is such an amazing thing that allows people from around the globe to connect and the whole concept of digital marketing is based on online presence. It allows people to find exactly what they are looking for and within their budget. The product can become a hit or a flop in no time. 

2. Global reach:

Digital marketing allows us to reach people at the global level. A considerable number of people are there who lack opportunities and are unable to process. Graduates of this course can assist businesses in developing digital marketing strategies and effective ways to interact with their target audience. The audience that is present on one side of the globe might want products that are not available in their country. Digital Marketing makes it possible to reach the people of one part of the globe and makes them aware of the products that are available.  

3. Opportunities: 

 It is a job that has various aspects and opportunities. It can be molded into any direction and the knowledge gained can be used in many fields. Jobs offered after an MBA in marketing come with appealing salaries or we can say packages offered after an MBA are quite high. Marketing, Administrative Behaviour, Fundamentals, Business Communication, Selling and Negotiation, and other topics are covered in this course. Although it expands on traditional marketing, it primarily focuses on digital media – no.

4. Cost-effective:

Learning anything digitally is very cost-effective. Executing marketing digitally offers various benefits and it reduces the costs and various expenses such as paper waste and it saves a lot of time. It proves better engagement and stronger relationships.

A larger audience can be entertained in less time and more effectively. The same person can perform various tasks which makes digital marketing more economical. Since the same advertisement can be shown on different online platforms without any changes, this saves a lot of time and effort.

5. Feedback and reviews: 

Any helpful information or criticism that is given to someone to say what can be done to improve a performance, product, etc. The company uses customer feedback to improve its products. Taking or accepting feedback digitally is very easy rather than visiting people or asking them to write and send it manually.

Reviews that are given digitally reach the concerned company faster and help the company to act on them and improve the product or to continue doing the good work. Digital reviews are present to be seen by common people it helps the crowd to decide whether to entertain the company or not.

Jobs after MBA in Digital Marketing in Worcester  

MBA in Digital Marketing is a professional two-year course, where one can learn various online marketing skills. Various companies, already settled or startups are offering jobs to MBA graduates. 

Here is the list of some job options.

1. People consultant:

Consults people’s queries and solves them. He plays the main role between the client and the company. He connects with the clients listens to their demands and plans accordingly. People consultant gives consultancy services via a cross-departmental relationship. He manages the team members accordingly and makes a great team. He manages team members to manage team workshops, talent management, human resource politics, talent management, management practices, etc. Manages multiple workstreams in the project, and teaches the interns and juniors.

Salary offered lies between (in USD)- 72000 to 85700 annually.

2. Marketing director: 

He is the head of the marketing team and is responsible for all the marketing of the company. All the campaigns and advertisements are verified by the marketing director. He is the professional responsible for managing all aspects tied to the production applies the same to the campaign and collaborates with different brands or companies.

Meetings on a monthly and weekly basis are to be conducted and reports on the progress must be submitted. They are responsible to go through everything and make sure each campaign is carried out smoothly.

Salary offered lies between (in USD) – 80000 to 92000 annually.

3. Social media manager:

A social media manager is the one responsible for representing the brand and giving voice to the brand on social platforms. Social media managers are responsible for strategizing to engage more people and promoting social media tasks. They are responsible for increasing followers of the brands on social media platforms and to gain audiences attention. They are asked to interact with customers and vendors to manage social media pages and profiles. They take responsibility for representing the brand and increase the exposure to the audience. The social media manager must be creative and must think out of the box.

Salary offered lies between (in USD)- 24000 to 60000 annually.

4. Advertising manager: 

An advertising manager is responsible for working with sales staff and other people to come up with new ideas for advertising the brand. He also looks for the budget demand and the budget implementation. He is the head of the advertising committee and makes sure that the advertisement is reaching the most people and the advertisement is attracting the most people. He takes the lead role for all assigned client-related issues and the satisfaction of the client.

Salary offered lies between (in USD)- 35000 to 110000 annually.

5. Content writer:

Jobs after MBA in Digital Marketing in Worcester include a job as a content writer who writes the relevant content given on the topic and researches the content to be written on the website of the brand. Since every brand is different and has different types of products, they have to have different and unique content to describe their products. A content writer must use his creative skills to write content that is recent and up-to-date. Experience is a must in creative writing and to generate related and impactful content. So to justify this situation a company searches for a skilled content writer.

Salary offered lies between (in USD)- 10000 to 60000 annually.

6. Content Editor:

Edits the content written by the bloggers and content writers and edits the changes required. Content editors’ job is to research and proofread the documents or content presented to them. Edit content for grammar, spelling, punctuation, readability, style, and factual correctness. He manages a team of writers to ensure everyone meets deadlines, gives feedback and suggestions for improvement, participates in creating a content calendar, reviews old content for outdated information, and rewrites and updates it as necessary.

They evaluate the reader’s interest and make changes accordingly. They are responsible for checking for the mistakes whether it is a grammatical error, spelling error, or syntax in outputs. 

Salary offered lies between (in USD)- 20000 to 65000 annually.

7. Assistant marketing manager: 

Assistant marketing managers overlook the development and marketing projects according to the organization’s goals and values. They overview the work of the whole development of the projects and marketing teams and manage the work. Undertaking daily administrative tasks to ensure the functionality and coordination of the department’s activities, supporting marketing executives in organizing various projects, conducting market research, and analyzing consumer rating reports/ questionnaires.

Salary offered lies between (in USD)-10000 to 94000 annually.

8. Public relations manager: 

Public relations has been around for the longest time since the inception of marketing. However, the responsibilities of a PR manager in digital marketing are slightly different. They mainly focus on making public appearances through interviews or live media interactions to interact with the people and to know their opinions about the products or bands. They have to have public speaking skills and must be good with speaking and communicating skills.

Salary offered lies between (in USD)- 82000 to 85000 annually.

9. Brand manager:

A brand manager’s role is work that requires a lot of accuracy. His role is to oversee all the marketing strategies and ideas. It includes formulating brand strategies for the promotion of the brand, launch of a new product, etc. It involves analyzing heavy volumes of data and making decisions based on that information. The main aim is to achieve the business objectives of the brand and work with a team of skilled professionals.

Salary offered lies between (in USD)- 15000 to 29000 annually.

Where can you learn digital marketing?

  1. There are several digital marketing books available for reading and enhancing knowledge.
  2. Digital marketing blogs are also available for research purposes.
  3. Internships are also provided be it for a month or 3-month courses to a year depending on the preference of the learner.
  4. Watch webinars 
  5. Digital marketing podcasts can also be found helpful.
  6. Youtube is also an all-around platform which can be used to learn marketing strategies.
  7. Enroll in digital marketing courses they may be paid or free. These courses are offered by IIDE
    For further information visit,
Get Assured Placements - PG in Digital Marketing

Frequently asked questions

Q. Where can I get a job after my MBA in marketing?

MBA is a professional course that offers a lot of exposure and a lot of opportunities to students. One can find a job in any part of the world be it America, India, London etc. Jobs can be a digital marketer, people consultant, media manager, content creator, or a managing company that manages a lot of celebrities or media.Q.

Q. Can I study digital marketing at home?

Yes, digital marketing can be studied at home via online blogs, YouTube videos, online internships, webinars, etc. IIDE is an institute that provides various digital marketing courses online for free and on a paid basis as well. It is a whole new experience of learning anything according to your time preference and your suitability, internet has made that possible for us to learn anything and everything with more convenience.

Q. What are the 4 types of digital marketing?

Digital marketing can be broadly broken into 8 main categories including Search Engine Optimization, Pay-per-Click, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics Affiliate Marketing, and social media marketing.

Q. What are the skills required to be a digital marketer?

Good observation skills, Eye for the small things happening around, Data analysis, Strategic mind Good learning capabilities, etc.

Q. What is Worcester known for?

Worcester is a city that offers the best of both large and small cities with its affordable housing; quality public schools; many colleges and universities; access to diverse sports, restaurants, entertainment, and reliable local and regional transportation.


To conclude this blog, Worcester is a beautiful city that offers a lot of job opportunities and that comes with a lot of challenges. Working as a digital marketing expert is a great start and this blog summarizes all the information on that front.

MBA is an all-around course and securing a job after MBA is quite easy. It is filled with people seeking opportunities and jobs such as marketing representatives. As Digital Marketing has a wide scope in Worcester, they provide digital marketing courses in many of their universities. There were the top positions in digital marketing.

Many universities offer digital marketing both online and offline. This has been the main advantage for the students that they can gain knowledge related to digital marketing wherever they prefer. After pursuing graduation there are ample Jobs After an MBA in Digital Marketing In Worcestor such as Digital Marketing Manager, Social Media Manager, Content creator, etc. Jobs After an MBA in Digital Marketing In Worcester are highly paid.

In Worcester, many universities provide this course with an MBA. The knowledge that is gained after doing an MBA in Digital Marketing is used accordingly to pursue their career in their own way. For more information on digital marketing and courses offered in digital marketing, IIDE provides all the information in both ways in detail and in brief.

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Karan Shah

Founder and CEO at IIDE

He is a passionate public speaker and teacher for over 10 years. He has trained over 60,000+ students and 25+ corporates in Digital Marketing via online and offline channels. He is a Harvard alumnus specialising in E-commerce......[Read full bio]


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