Exclusive Guide on Jobs after an MBA in Digital Marketing in Velachery (2024)

Imagine running a business, and having 4.9 billion potential clients. Now, don’t imagine. The world has 4.9 billion active internet users worldwide, which is 62% of the world’s total population. This enormous number also serves as a clientele for a digital marketer. Here’s a guide for the Jobs After MBA in Digital Marketing In Velachery.

Digital marketing, also known as online marketing refers to all marketing efforts that occur over the internet. This can include business leverage channels consisting of search engines, social media, and other websites that help connect enterprises with customers. Digital marketing focuses on increasing brand visibility and client base by utilizing online media strategies such as social media marketing, search marketing, and email marketing.  An MBA in Digital Marketing is a graduate-level degree program that focuses on the strategies and tactics used in digital marketing, which includes the promotion of products or services through online channels such as social media, search engines, and websites.

The program provides students with a solid foundation in business management, finance, accounting, and management principles. The program further specializes in fields such as digital marketing analytics, search engine optimization (SEO), social media marketing, content marketing, email marketing, and mobile marketing. It is designed to prepare students for management-level positions in digital marketing-related fields. Digital marketing is a rapidly growing field that offers a wide range of job opportunities for MBA graduates. Velachery, a prominent part of the metropolitan city of Chennai is home to several companies that look for skilled professionals in this field.

Why Choose An MBA In Digital Marketing In 2023?

1. High demand for digital marketing specialists:

The need for digital marketing experts has increased dramatically in the current digital era as companies increasingly turn to online platforms to connect with their target consumers. Effective online marketing strategies must be developed and implemented across a variety of digital platforms, including social media, email, search engines, and websites.

The rapid expansion of e-commerce, social media, and mobile devices, which has fundamentally altered how businesses engage with their customers, is to blame for the high demand for digital marketing specialists. Employing digital marketing experts who can help businesses implement cutting-edge and efficient digital marketing strategies will help them remain ahead of the competition.

Furthermore, businesses have recognized the value of having a strong online presence as the COVID-19 pandemic continues to have an impact on industries globally. Due to this, there is now an even larger need for digital marketing experts who can support businesses in adjusting to and thriving in the digital environment.

• Opportunities for job enhancement– Employees can take advantage of a variety of job enhancement chances to advance their careers and boost their contribution to their company. 
• Training and Development Programs – To aid workers in gaining new skills and advancing their careers, many organizations provide training and development programs.
• Mentoring and coaching – Having a mentor or coach can help workers reach their professional goals by offering important advice, encouragement, and feedback.
• Continuing Education – Employees can enhance their job performance and remain current on industry trends by enrolling in continuing education courses and earning certifications.
• Job Rotation – Programs that rotate employees through various organizational positions and responsibilities can help them develop new skills and experiences.
• Leadership Opportunities – Companies may provide leadership opportunities, such as managing a team or overseeing a project, which can improve job prospects and provide valuable leadership experience.
• High earning potential- With the starting salaries ranging from 5-7 Lakhs per annum, an individual’s earning increases constantly in this field, especially if the individual is acquiring a leadership position. 

2. Opportunity to work in a wide range of industries:

The ability to work in a variety of sectors is one of the main benefits of pursuing a career in certain areas, such as marketing, finance, or technology. A marketer, for instance, might work in healthcare, retail, or the entertainment industry, whereas a finance expert might work in banking, insurance, or advising.

This adaptability enables professionals to investigate various sectors, pick up useful experience, and build a broad skill set that can be used in a variety of settings. Additionally, it gives them the chance to collaborate with various clients, stakeholders, and customers, broadening their network and improving their understanding of various markets and sectors.

Additionally, the capacity to work across sectors can aid professionals in adjusting to job market changes and seizing new opportunities as they present themselves. Additionally, this adaptability can improve job security and open up more opportunities for professional development.

3. Work-from-home culture:

Recent years have seen a rise in the culture of working from home, particularly in the aftermath of the COVID-19 pandemic. Due to the widespread adoption of remote work arrangements by many businesses, this tendency has also impacted MBA graduates in digital marketing.

There are many advantages to working from home as an MBA in digital marketing, including flexibility, decreased travel time and expenses, and the freedom to work from any location with an internet link. Additionally, using tools like video conferencing, project management software, and cloud-based platforms, digital marketing experts can quickly collaborate with their team members and clients online.

But in order to meet deadlines and effectively complete projects, working from home also calls for self-control, time management, and strong communication abilities. Therefore, MBAs with a focus on digital marketing should be ready to adjust to this new work environment and make use of the technology and tools at their disposal to stay efficient and stay in touch with their coworkers and clients.

Best Jobs After MBA In Digital Marketing In Velachery 

1. Digital Marketing Manager:

A company’s digital manager is in charge of supervising the development and upkeep of its digital marketing strategies. They are masters at using online platforms to advertise goods or services, boost customer interaction, and boost sales. An expert in digital channels such as social media, email marketing, website design, search engine optimization (SEO), and others, a digital manager is usually.

In order to assess the success of campaigns and decide on future strategies, they must also be able to evaluate data. In order to be effective, a digital manager needs to be both creative and analytical, have a solid grasp of current digital trends, and be able to adjust to shifting market conditions.

2. SEO (Search Engine Optimization) Specialist:

We all use search engines like Google, Bing, and Brave to access websites all over the internet. An SEO Specialist is responsible for improving a website’s visibility on such search engines. This is done by implementing techniques such as keyword research, link building, and content optimization in order to improve the website’s ranking on any search engine’s result pages. 

SEO specialists must have an intricate understanding of how search engines operate, as well as an ability to analyze and interpret data. They need to come up with new and innovative techniques constantly to keep up with the competition. 

3. Social Media Manager:

A social media manager is responsible for creating and managing a company’s social media presence. This includes creating and publishing content, engaging with followers, and analyzing social media metrics to measure the success of campaigns. Social media managers must have excellent communication skills, as well as the ability to think creatively and come up with engaging and effective content. They must also be able to analyze data and make decisions based on the results.

Creating and managing social media campaigns, producing content, reviewing analytics, and interacting with important stakeholders in a business are all typical responsibilities of social media managers.

Your particular duties as a social media manager will be based on the size of your business. For instance, social media managers at larger corporations frequently approve copy or videos rather than producing them, whereas social media managers at smaller businesses frequently produce more material.

4. Content Marketing Manager:

A content manager is responsible for creating and managing a marketing strategy. Blogs, videos, infographics, and other types of content are crucial to attract and engage a vast variety of potential customers. The job calls for exceptional writing and editing skills. A creative approach is required to captivate a large number of people, who may be potential or existing customers of the company.

A content marketing manager has to constantly keep these customers engaged using a variety of strategies. Candidates for the position of Content Marketing Manager will be responsible for managing a team consisting of data analysts and content creators. In addition to possessing strong interpersonal and communication skills, candidates must also demonstrate the ability to lead effectively and make sound decisions.

5. E-Commerce Marketing Manager:

An organization’s e-commerce marketing manager oversees the smooth creation and implementation of its e-commerce marketing strategy. It includes managing product listings, creating and running successful online advertising campaigns, as well as examining the results to enhance the implemented techniques. These techniques focus on increasing online sales and increasing the overall e-commerce feasibility for a customer. 

As the demand for digital marketing professionals is growing by the day, opportunities in this sphere are set to continue to expand. Velachery is a place with growing corporate organizations that are looking for skilled digital marketing professionals. It serves as a perfect place for an MBA graduate to launch and boost their careers. 

6. Brand Manager:

In order to ensure that a brand is successful in the marketplace, it is the responsibility of a brand manager to supervise the creation, implementation, and promotion of the brand. They collaborate closely with the marketing team in order to develop successful marketing strategies that raise consumers’ knowledge of the brand, bring in new customers, and keep the ones they already have. The manager of the brand is also responsible for ensuring that the brand’s image is maintained consistently across all marketing channels. These channels include social media, advertising, and promotional activities.

They discover opportunities for expansion by analyzing market trends and customer behavior in order to do so, and then they make recommendations to senior management. In addition to this, they keep a close eye on their rivals and make adjustments to their tactics as necessary in order to keep a step ahead of them. In order to be a successful brand manager, one needs to have strong leadership skills, excellent communication skills, and a profound comprehension of the behavior of consumers.

7. Management Trainee:

A management trainee is a job at the entry level created to develop young professionals for potential leadership positions within an organization. They go through a thorough training process that exposes them to various organizational divisions and functions. Rotations in departments like sales, marketing, finance, logistics, and human resources are included in this.

In order to help them hone their skills and gain experience in problem-solving, project management, and decision-making, management trainees are frequently given difficult tasks and projects. Additionally, they get guidance and mentoring from seasoned managers to help them advance and strengthen their leadership skills. A management trainee program’s main objective is to find and nurture bright people who will eventually assume leadership positions within the organization.

Where To Get Started For An MBA In Digital Marketing? 

Digital marketing has become an integral part of any organization’s marketing strategy, resulting in a rising need for digital marketing specialists in places like Velachery. Digital marketing is not restricted to a single industry, and businesses in places like Velachery are seeking experts in this field. Jobs After MBA in Digital Marketing In Velachery defines the scope of digital marketing in Velachery and offers a variety of employment prospects, such as digital marketing managers, social media managers, and content marketers, among others.

Digital marketing also offers locational freedom, since many experts may work remotely and autonomously. Overall, the breadth of digital marketing in Velachery is substantial and offers a variety of professional paths and income prospects. As digital marketing continues to develop and expand, the demand for digital marketing specialists in Velachery will also increase. One of the best institutes to get started with this course is the Indian Institute of Digital Education. 

Indian Institute of Digital Education:

The Indian Institute of Digital Education (IIDE) is an excellent starting point for a master’s degree in digital marketing It aims at educating students with a thorough grasp of digital marketing principles and methods.  

The MBA in Digital Marketing program at IIDE includes a variety of disciplines, such as digital marketing strategies, online analytics, search engine optimization (SEO), social media marketing, content marketing, and email marketing, among others. The program is intended to offer students a comprehensive grasp of the most recent digital marketing trends, tools, and technology.

Additionally, the program places a heavy focus on business-relevant content, and IIDE has a team of seasoned industry experts who give unique insights and practical views in the field of digital marketing. The MBA in Digital Marketing is planned to be completed in two years, but the program’s flexibility allows students to finish it at their own speed. In addition, IIDE offers flexible schedule choices that allow students to balance their education with employment and personal responsibilities.

 FAQs

Q. Is an MBA in Digital Marketing a good path?

Candidates who pursue a path that combines an undergraduate degree with an MBA in digital marketing have a wide range of options available to them. They can choose from high-paying marketing management positions with lucrative annual salaries that will rise with their level of experience in the field and fantastic future prospects.

Q. What is the salary after an MBA in digital marketing?

The salary range after an MBA in Digital Marketing is INR 5,00,000 – 25,00,000. The average starting salary for an MBA in Digital Marketing graduate is INR 5,50,000 approx.

Q. Can I get a job after an MBA in digital marketing?

Students with an MBA in digital marketing have a wealth of profitable employment prospects with competitive pay rates. Graduates can find positions in MBA Digital Marketing in a number of renowned businesses and startups.

Q. Why should I choose an MBA in digital marketing?

The top marketing positions on the job market may be yours if you work in the dynamic field of marketing. Your knowledge of product creation, company development, advertising, and other marketing abilities will be improved through the MBA in Marketing program.

Q. What are the career options after an MBA in digital marketing?

Digital marketing manager, brand manager, account manager, SEO manager, media manager, Analytics, etc are some of the jobs you can pursue with an MBA in digital marketing.

Conclusion

Digital marketing in Velachery has a vast and expanding reach. Businesses in Velachery are understanding the need for digital marketing to reach and engage customers as digital technology and the internet become increasingly prevalent. The extent of digital marketing in Velachery is exemplified by the following points:

• Digital marketing is becoming an integral part of any company’s marketing strategy, resulting in a rising need for digital marketing specialists in Velachery.
• Digital marketing is not restricted to a single industry, and businesses in Velachery are seeking digital marketing experts to advertise their services and goods online.
• The scope of digital marketing in Velachery offers a variety of employment prospects, such as digital marketing managers, social media managers, and content marketers, among others.
• The income potential for digital marketing experts in Velachery is also quite significant, with many digital marketing managers earning an annual salary of about Rs. 7 Lakhs on average.

Digital marketing also offers locational freedom, since many experts may work remotely and autonomously. Overall, the breadth of digital marketing in Velachery is substantial and offers a variety of professional paths and income prospects. As digital marketing continues to develop and expand, the demand for digital marketing specialists in Velachery will also increase.

IIDE’s MBA in Digital Marketing PG program emphasizes experiential learning, which is one of the program’s distinguishing characteristics. Students are given the chance to work on real-world projects, allowing them to apply concepts and skills taught in the classroom. This method assists students in developing the practical skills necessary for success in the digital marketing industry.