Since our inception, IIDE has been a leader in digital marketing education. In just eight short years, we have provided in-depth training based on the latest industry insights to over half a million students worldwide.
Our aim has always been to bridge the gap between classroom marketing theories and the real-world strategies needed to succeed in the digital marketing field.
Whether you’re looking to pursue a PG in digital marketing or a postgraduate degree in digital marketing, our courses are designed to stay ahead of industry trends and prepare you for the challenges of the digital landscape.
In our opinion, the traditional marketing education ecosystem needs a significant transformation. Students often spend two years learning theoretical concepts that don’t provide immediate value, followed by another two years of on-the-job training to develop essential marketing skills.
To tackle this challenge, we’ve revamped our postgraduate degree in digital marketing and strategy to focus on teaching practical, office-required skills. We’ve strategically partnered with industry-leading agencies to design specialised courses within our postgraduate programme, making it more interesting to learn digital marketing.
One standout collaboration is with WebEngage, a leader in retention marketing. We’ve co-developed and co-certified the Marketing Automation course, ensuring students gain cutting-edge, industry-relevant expertise. This partnership empowers our graduates with practical knowledge, preparing them to excel in fast-paced, high-demand digital marketing environments from day one.
At IIDE, we recognise this gap, so to address this need, our postgraduate degree in digital marketing programme focuses on bridging the divide between theory and practice from the very start. How? IIDE has partnered with WebEngage, a full-stack Retention Consultancy company, to co-modify and co-certify a Marketing Automation course as part of their Post Graduation Programme in Digital Marketing & Strategy.
Of course, if you don’t have the time to commit to an extensive course, our online digital marketing course will be a perfect fit for you. This 4-6 month course ensures that you can pursue your upskilling plans at your own pace without compromising on your busy schedule.
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So, What is WebEngage?
WebEngage enables consumer brands to boost customer engagement and customer retention, leading to higher lifetime value and stronger marketing ROI. Their product stack includes a comprehensive customer data and analytics platform that integrates data from multiple sources, combined with a cutting-edge engagement layer. This includes a multi-channel journey builder and personalisation engine, helping to increase conversions across web and mobile applications.
Ranked consistently as the leading platform for ease of use and functionality, WebEngage is the go-to customer retention management system that supports over 800 brands across India, the Middle East, Africa, Latin America, and Southeast Asia. This customer engagement platform is widely used in sectors such as e-commerce, travel, education, BFSI, and fintech, by renowned brands such as IKEA, Unilever, Walmart, Myntra, Unacademy, and GoIbibo.
This digital marketing certification course, available at our Mumbai and Delhi campuses, delves deep into advanced Customer Relationship Management (CRM) tools, providing students with a practical understanding of how to drive business growth through effective customer engagement. They will also learn how to implement powerful customer retention management strategies to boost brand loyalty and maximise marketing ROI.
What sets this course apart is the direct involvement of WebEngage experts, who have not only co-designed the curriculum but will also deliver parts of the course through a specialised masterclass. This ensures students receive practical insights into leveraging CRM and customer retention management systems for optimising customer retention and building long-term brand success.
Speaking of masterclasses, we also recommend checking out our free digital marketing masterclass to understand what this industry has in store for you.
The best part? This course isn’t the only one that comes with power-packed learning. Our entire curriculum is meticulously designed to offer students a hands-on, immersive learning experience, which is further enriched through regular interactions with industry leaders and visits to top agencies. These opportunities provide students with firsthand insights into the dynamic world of digital marketing, preparing them to tackle real-world challenges with confidence.
By engaging directly with professionals in the field, students gain invaluable knowledge that strengthens their practical understanding and builds a network that serves them well throughout their careers.
Where Do Our Students Work, You Ask?
At the top agencies and brands, of course! Some of them are:
With an exceptional 93% placement rate, IIDE consistently places graduates in prestigious agencies such as Madison World, FCB Kinnect, Schbang, and Performics. In addition, students secure roles in top brands like Nykaa, Sugar, and McDonald’s, reinforcing the institute’s commitment to delivering industry-relevant education. This strong track record is a testament to the value of IIDE’s real-world-focused curriculum.
Introducing the Marketing Automation course is expected to enhance these placement outcomes significantly. Focusing on crucial areas such as customer engagement and customer retention and implementing effective customer retention management strategies using customer retention management systems and customer engagement platforms, the course equips students with high-demand skills.
This updated curriculum is particularly valuable for those pursuing a PG in digital marketing, offering them the opportunity to work with industry professionals, including experts from WebEngage. These real-world insights, combined with practical education, ensure that graduates are well-prepared to thrive in their careers and continue IIDE’s legacy of success in digital marketing.
In addition to our cutting-edge Marketing Automation course, IIDE offers a highly specialised Online Reputation Management (ORM) course, co-designed and co-certified by Konnect Insights. This Brand Reputation Management course focuses on enhancing students’ understanding of customer experience, empowering them to manage and improve a brand’s online presence strategically. Students gain hands-on expertise in managing brand reputation across multiple digital platforms by learning to effectively monitor, analyse, and respond to customer feedback.
The ORM course complements the skills taught in our customer engagement and customer retention management strategies by teaching students how to maintain positive interactions with customers and address potential challenges before they escalate. This course provides essential skills, preparing them to drive customer loyalty, boost customer retention, and sustain long-term success for brands in today’s competitive market.
We also have a Creative Marketing course that goes beyond conventional methods, immersing students in innovative strategies that foster creative thinking and execution. It empowers them to understand the psychological and cultural triggers behind consumer behaviour, equipping them with the tools to develop impactful, forward-thinking campaigns that resonate with target audiences.
If you want to learn CRM, we highly recommend our PG in digital marketing.
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