Today we would love to share the story of IIDE alumnus Kunal Kerkar, who is now the founder and CEO of Kerkar Media. Today, he has a team of more than 25 people who handle online marketing for more than 70 businesses in the small and medium business enterprise sector.
He says, “Since childhood, I had only 2 career options. I either started my own venture or I joined my family business. With IIDE coming into the picture in 2016, I realised that having a Digital Marketing Agency was an extremely good business model. So, I thought, why not give it a go.
At 22, I was an average mechanical engineer from the University of Mumbai. I started looking for what else I could do and where I could be. I had to find something that I would be extremely motivated to do and something that would reward me for that motivation.
That’s where I came to know about Digital Marketing and IIDE. It came across as an institution that would appreciate high energy individuals coming there. Studying there was not like just coming to classes, learning and going home. It challenged us in a variety of ways. Also, the environment was very friendly and very helpful. Everyone wanted you to win and that is a very important feeling to have.
We learnt a lot of modules in the core Digital Marketing skills. However, more importantly, the soft skills like communication, presentation and the art of pitching, is what helped me the most when I started my agency.
Whatever tiny success I have achieved in the form of Kerkar Media goes to IIDE. If it was not for them, I would not be in this situation today. IIDE has been a great investment. It has certainly catapulted me far ahead in life.”
Kunal’s story is really inspirational. We hope you found some motivation from it and are thinking about transforming your own career as well. Remember, if you have the right skills, and if you try hard enough, there is nothing that can hold you back.