Are you looking for comprehensive Google Ads Courses in Bangalore? Are you interested in taking a Google Ads course to expand your knowledge of Google Ads and PPC marketing in general while earning a Google Ads certification? If so, you are definitely on the right blog.
Google is what people go for when they need to search for what to do, where to go, and what to buy. That’s why it’s so important these days to reach customers who search for your business or products on Google Search or Google Maps. Here is a list of the top 6 Google Ads courses in Bangalore to help you appear in front of your customers when they search for what you offer.
But, before we get started with our list of top 6 Google Ads Courses in Bangalore, let us first understand what Google Ads exactly is, how it works, and what are Google Ads job opportunities available for you in Bangalore.
Google Ads is a paid advertising platform, categorized under a marketing channel called Pay Per Click (PPC). In Google Ads, the advertiser pays per click or impression (CPM) of the ad. Google Ads is one of the highly effective ways to drive potential traffic and customers to your business who are looking for products and services similar to those you offer. It can help you increase website traffic, get more calls, as well as drive more store visits.
Google Ads shows ads to prospects and customers who are interested in your products and services. In Google Ads, you choose the targeted keyword or search term and bid on them. The winner of that bid is placed at the top of the search results page above the organic search results when a user performs a search that includes the keyword. This greatly increases your chances of attracting potential customers based on the keywords they enter into Google Search.
Each time a user clicks on your ad, you’ll be charged the amount you bid on that keyword. This makes Google Ads one of the most cost-effective digital marketing tools out there as it only charges you when your ad is actually clicked. It also makes it easier for you to manage your advertising costs, as you only pay when your ad is actually clicked.
In today’s Google-dominated world, there is a lot of scope for Google Ads specialists. It is one of the leading career options for both freshers as well as experienced candidates. Many MNCs are constantly on the lookout for Google Ads specialists who can easily develop and execute effective digital marketing strategies in Google Ads that can help them in reaching their organizational goals. Let’s look at Google Ads job opportunities available for you in Bangalore:
Source – Indeed.com
Astonishing, isn’t it? As you can see, there are plenty of Google Ads job openings available in Bangalore and there sure will be more job openings in the next few years. So if you are serious about pursuing a career in Google Ads, you should start learning it as soon as possible.
Bonus tip: Using Google Analytics along with Google Ads can help you analyze your customer behavior on both your website as well as your app. It can help you understand how much of your website traffic and business come from Google Ads. It will also show you how to improve your ads and website. This is why you should definitely check out IIDE’s Online Google Analytics Course which will help you understand user behavior and teach you how to measure marketing efforts as well as make informed decisions about your website and marketing campaign’s performance.
Now let us straight away look into the top 6 Google Ads Courses in Bangalore that can be a game-changer for you and your business.
Quick Overview of Google Ads courses:
| Institutes | Duration | Fees |
|---|---|---|
| IIDE- The Digital School | 16 Hours | INR 15,000 |
| BIDM | N/A | N/A |
| Skillshare | N/A | N/A |
| Bangalore Training Academy | N/A | N/A |
| Udemy | 24 hours and 41 minutes | INR 649 |
| Skillshare | 1 hour and 56 minutes | Upon Membership |
Top 6 Google Ads Courses in Bangalore:
1. IIDE – The Digital School
IIDE is one of today’s leading institutes for digital marketing in India. Having been named the “Best Digital Marketing Institute” at the World Education Congress Awards 2021, IIDE is raising the bar of global education.
IIDE is transforming the way students learn today. Unlike other traditional institutes, IIDE doesn’t encourage students to learn from PPTs which have not been updated for a long time. We believe in a customized, concise, and real-world relevant curriculum.
Of the numerous specialized courses available, IIDE offers an Online Google Ads Course that follows an advanced teaching methodology. The course begins with watching high-quality video lectures, followed by live online sessions and you will also be given assignments as well as practice tests to assess your knowledge.
Want to learn more about this Google Ads course? Here’s everything you need to know about IIDE’s online Google Ads course with certification. But before we get into the details of the course, here’s a glimpse of student life at IIDE.
Google Ads Course Syllabus
- Learning Google Ads basics
- Setting up a campaign
- Introduction to Ad Groups & Keywords
- Bidding strategies & Budget Strategies
- Text Ads, Auctions & Ad Ranks
- Tracking & Optimization for Search Ads
- Google Display Network
- YouTube & App Ads
- Shopping Ads & Performance Analysis
Google Ads Course Faculty
IIDE has a team of wonderful trainers, who are industry experts and have hands-on experience in the subject they teach. This helps the students to learn from the top business leaders and get some insights into the corporate world as well. Below mentioned are the trainers responsible for teaching IIDE’s Online Google Ads course:
Google Ads Course Duration & Fees
The duration of the online Google Ads course is approximately 16 hours. The Google Ads course fees are INR 15,000.
This fee may appear to be a little on the high side, but have a look at the course highlights:
Google Ads Course Highlights
- Industry-recognized IIDE Certification
- 6+ Hours of Live Class
- 1+ Hours of Video Lectures
- Attend lectures via any Device
- Access to Video lectures for 30 days
- Practice Tests & Assignments
- Learn From Experts
- Dedicated Q&A Support and Help
Certification Offered
On completion of this online Google Ads course, you will be able to manage Google ads and become a paid media specialist. IIDE’s certificate serves as a testament to the knowledge and skills you have gained.
IIDE Students Work At
Student Reviews
It is always said that learning from the best will give you a better understanding and a great experience.
So, if you wish to catch a glimpse of how learning is at IIDE, sign up for this free masterclass led by Mr. Karan Shah, CEO, and founder of IIDE, on the basics of digital marketing.
Now, this masterclass is not directly related to Google Ads but it will give you an overview of digital marketing. This way you get to learn something new and also decide if our teaching style works for you.
Contact Details
Phone Number: +91 96199 58615
Email ID: admissions@iide.co
Website: https://iide.co/google-ads-course/
2. BIDM
BIDM (Banglore Institute Of Digital Marketing) is one of the leading Digital Marketing Training Institutes in Bangalore that has multiple centers across Bangalore. It has successfully trained as well as placed more than 1000+ Students in various MNCs. It offers Google Ads training in Bangalore which is designed to train students to qualify for Google Adwords certification exams. It will teach you about the basic as well as advanced features of Google Adwords so that you can become a Google Certified Google Adwords Professional.
This Google Ads course is led by Industrial expert trainers with 8+ years of experience who will provide you with both theoretical as well as practical knowledge of Google Ads. In this course, you will learn about 15+ marketing tools and each module of this course consists of 2 assignments. You will also get to work on 4 live projects during the course that will help you in gaining hands-on experience in creating and running a campaign. After completing this course, you will be able to run any type of business campaign on your own. You will also be in the position to handle as well as develop the potential audience as per your business goals.
Course Syllabus
- MODULE 1: Introduction to Google Ads
- MODULE 2: Search / Text Ads
- MODULE 3: Gmail Campaign
- MODULE 4: Display Campaign
- MODULE 5: Google Merchant Centre
- MODULE 6: Google Shopping Ads
- MODULE 7: Video Campaign
- MODULE 8: Universal App Campaigns
Course Highlight
- Real Time Trainers
- 100% Placement
- Small Training Batch
- Flexible Timings
- Try 3 Classes For Free
- Excellent Lab Facility
- Practical Guidance
- Hands-on Experience
- Certification Support
- Multiple Training Locations
Course Duration & Fees
The details regarding the duration and fee structure of this course are not provided on BIDM’s website. In order to know more about these, you will have to contact BIDM Using the contact information given below.
Contact Details
Phone: +91 98458 222 88 / +91 98453 999 33
Email: info@bidm.in
Skillshare offers thousands of online courses on a variety of topics. Educating people throughout the world is the main mission of this institute. They have trained more than 3 million people. During this course, you will learn the basics of Google Ads and all the tools you need to know. Take a look at the details below to learn more about their course.
Course Syllabus
- Lessons in This Class
- The Ultimate Google Ads Class For Beginners
- What We’re Going To Cover In This Section
- What is Google Ads?
- Where Do Google Ads Appear?
- Google Account Hierarchy
- Setting Up Your First Google Ads Account
- Location Targeting
- Budgets and Selecting Your Bidding Strategy
- Setting Up Billing
- What Is A Keyword & Understanding The Intent Behind One
- How To Find Keywords To Target – Related Website URL
- How To Find Keywords To Target – Keyword Planner
- How To Find Keywords To Target – SEMRush
- How To Organise Your Keywords By Themes
- Everything You Need To Know About Keyword Match Types
- How To Add Match Types To Your Keywords Like A Pro
- The Importance Of Negative Keywords How To Add Them To Your Account
- What We’re Going To Cover In This Section
- The Evolution Of How Ads Appear In Google
- Best Practices for Writing Killer Ad Text
- How To Create Your First Google Ad
- Ad Rotation – Everything You Need To Know
- Ad Schedule – How To Select The Days & Times You Want Your Ads To Show
- What We’re Going To Cover In This Section
- Target CPA
- Target ROAS
- Maximize Clicks
- Maximize Conversions
To know more about the syllabus, you can check their website
Course Duration and Fees
The course provided by skillshare is currently unavailable. However, you can get in touch with them to know more about these details.
Course Highlights
- Taught by an industry expert
- Beginner friendly
- Industry relevant curriculum
- 100% online
Contact Details
Phone: N/A
Email: N/A
Address: N/A
4. Bangalore Training Academy
Bangalore Training Academy (BTA) is a Bangalore-based leading IT Training Institute Known for providing high-quality software training in Bangalore. They provide the best IT training in all software modules so that students can excel in their careers. They have trainers who are industry professionals with a minimum of 7+ years of expertise in their relevant domains.
Bangalore Training Academy (BTA) offers Google Adwords and PPC Training in Bangalore that will help you in understanding the concepts as well as various terminologies of Google Adwords and PPC. This course will provide you with both theoretical as well as practical knowledge so that you can get a real-time understanding and exposure to Google Adwords and PPC. The curriculum of this course is crafted by many MNC Experts and it is designed as per the latest industry requirements.
Course Syllabus
- Google Ads Fundamentals
- Search Network
- Display Network
- Video Advertising
- Mobile Advertising
- Overview of Google Ads
- Advanced Level of Google Ads
Course Highlight
- Highly Qualified Google Adwords And Ppc Trainers
- 100% Student Satisfaction Rate
- Excellent Lab Facilities And Infrastructure
- No Hard & Fast Rules For Timings
- Very Competitive And Affordable
- Dedicated Students Portal
- Free Demo Class
Course Duration & Fee
The details regarding the duration and fee structure of this course are not provided on BTD’s website. In order to know more about these, you will have to contact BTD Using the contact information given below.
Contact Details
Phone: +91 98458 222 88 / +91 98453 999 33
5. Udemy
There are many Google Ads courses available on Udemy and one of them is Ultimate Google Ads Training 2021: Profit with Pay Per Click which will teach you how to transform your sales using Google Ads and get your Google Ads certification. This course will teach you how to drive consistent as well as round-the-clock traffic to your website or landing page. It will also teach you how to create, develop, as well as optimize your own profitable Google AdWords campaigns.
In this Google Ads course, you will learn how to advertise your products and services online effectively with the help of Google Ads. You will also learn how to boost traffic as well as increase sales to your website. This course will show you how conversion tracking can be help full to you in determining the value of your ad campaigns. It will also show you how to remarket to your previous website visitors in order to get them to come back to your website. For this Google AdWords course, you’ll need a website, landing page, or Facebook page to which you can send traffic.
Course Syllabus
- Introduction to Google Ads
- Creating and Setting Up Our First Google Ads Account
- Structuring Your Ad Groups Like A Professional
- How To Write Killer Ads in Google Ads!
- Setting Up Your AdWords Billing
- Keywords in Depth – The Heartbeat of Your Account
- Account Structure – How To Structure Ad Groups Like A Pro
- The Incredible Dynamics Of The AdWords Auction
- Expanding And Refining Your Campaigns
- Negative Keywords – Your Greatest Ally
- Making Your Ads Unstoppable With Multiple Ad Extensions
- Remarketing – Your Secret Weapon To Converting Like A Boss
- Keeping Track Of Profits With Conversion Tracking
- Profitable Bidding Strategies
- Using AdWords Scripts To Enhance Performance and Increase Optimization Speed
- Conclusion … Goodbye For Now!
- Bonus Material!
Course Highlights
- 24.5 Hours Of On-demand Video
- 17 Sections
- 136 Lectures
- 23 Articles + Resources
- Full Lifetime Access
- Access On Mobile And Tv
- Assignments
- Certificate Of Completion
- 4.6 Out Of 5 Stars Rated
- 202,405+ Students Enrolled
Course Duration & Fees
The duration of this course is 24 hours and 41 minutes and its price is INR 649.
Contact Details
Phone: (415) 813- 1710
Email: info@udemy.com
There are many Google Ads courses available on Skillshare and one of them is Digital Marketing with Google Ads (AdWords) Taught by a Former Googler – Certificate Included! by Ben Lund, Founder – Rise Marketing Group. This course will teach you how to create your Google Ads account and start driving customers right to your business. It consists of approximately two hours of content and it covers all the basics as well as best practices to drive customers with the help of Google Ads.
In this Google Ads course, you will learn how to create your Google Ads account and create your search campaign. You will also learn display campaigns including retargeting. It will show you how to advertise on YouTube with video ads and measure what you advertise in order to know your ROI (Return on Investment). Upon completion of this course, you will also receive a certificate of completion from Ben Lund.
Course Syllabus
- Introduction
- Marketing Forum
- Google Account Creation and Search Campaign
- Introduction to Measurement
- Setting up Appropriate Measurement
- Introduction to Display Ads
- Display Advertising on the Google Display Network
- Video Ads on YouTube
- Find Google Ads Coupons
- Recommended Columns for Google Ads
- Recap and Recommendations on Where to Invest your Ad Spend
- Marketing Forum Reminder
Course Highlights
- Affordable
- 7 Days Free Trial
- Engaged Community
- Learn From Anywhere
- 12 Lessons
- 1 Project
- Beginner-level Course
- 8955+ Students Enrolled
- Get Unlimited Access To Every Class
Course Duration & Fees
The duration of this course is 1 hour and 56 minutes and to enroll in this course you’ll have to buy a premium monthly membership of Skillshare.
Contact Details
Email: help@skillshare.com
FAQ – Frequently Asked Questions
Q. How does IIDE’s Online Google Ads Course work?
IIDE’s Online Google Ads Course combines quality video lectures with live instructor-led sessions. Video lectures are self-paced so you can watch them at your leisure. Live sessions are reserved for tool demonstrations and answering questions.
Q. What is the difference between ad impressions and ad clicks?
There is a big difference between ad clicks and ad impressions. Ad clicks are basically the number of times a user clicks on an ad. Ad impressions, on the other hand, are basically the number of times a user saw an ad or glances at it without clicking.
Q. What is PPC?
PPC is an acronym for pay-per-click advertising, where users are charged each time an ad is clicked on a search engine.
Q. What types of ads we can place with Google Ads?
There are about five types of ads that can be placed with Google Ads: Google Search Ads, Display Ads, Video Ads, Shopping Ads, and App Campaign Ads.
Q. What is Remarketing?
Remarketing is a method that you can use to interact with people who have visited or interacted with your website or mobile app. There are many types of Remarketing such as Standard Remarketing, Dynamic Remarketing, Video remarketing, and Customer list remarketing.
Conclusion
We hope this blog answered all your questions regarding Google Ads courses in Bangalore and you enjoyed reading it. Google Ads is one of the most prominent career options out there. So if you are someone who wants to make a career in Google Ads and become a Google Ads Specialist, you should start learning it as soon as possible.
You can also go for IIDE’s Online Digital Marketing Course which is the only offline and online digital marketing course in India led by top industry experts in a comprehensive as well as question-oriented format. This is a hybrid online digital marketing course designed to provide students with a good foundation of advanced digital marketing concepts. It will provide you with various practice assignments along with offline in-class projects. By the end of this extensive course, you will earn a Google Ad Fundamental certification along with a Certificate of Completion from IIDE that can help you get recognized by leading digital marketing agencies and brands.
You can also take IIDE’s short-term certificate courses to gain a holistic view of the world of digital marketing. These courses are designed to help you jumpstart your career in your desired field of digital marketing. These courses are led by top industry experts who will provide you with practical learning so that you can upgrade your skillset. Each course consists of high-quality videos which are followed by live sessions with a trainer. Each course ends with exams and assignments and after completing these courses you will receive a certificate of completion from IIDE.
That’s it, folks! If you have any queries regarding Google Ads courses in Bangalore then let us know in the comment section down below. Happy Reading!
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