Digital Marketing, a topic which has been going around a lot nowadays. This is because people have been finding out a lot about it and about how it provides convenience and how it is much more effective than other means of advertisement.
Gone are the days when you could just look at an ad while it was shown on television or in a column in the newspaper. Now stuff like Instagram, Facebook and Blogs are the things that are trending and if you wanna survive in the industry, you need to make sure you are up to date with it. Or you will be stuck in the past whilst others move ahead
Want to know more about digital marketing trends in Delhi? Here are some mentioned below to help you grow.
Top 10 Digital Marketing Trends in Delhi:
1. Artificial Intelligence
Artificial Intelligence (AI) is a trend that has been taking over many sectors. This is because it makes everything easier. AI is used a lot in the world nowadays, also in the digital marketing sector. AI is used to monitor and observe the consumers buying patterns and also their needs and wants. It is very helpful for the companies to keep an eye out on what the people are interested in or in need of.
AI helps to automate a business process, so that it is less time consuming and more ads can be put out there for the people to notice the brand. Also, it helps in gaining a competitive advantage with regards to other companies in the same sector. Saving time is saving money.
2. Influencer Marketing
Influencer Marketing is something that has been done a lot in the recent years. This is because there have been a lot of young adults going into the influencing and entertaining sector. Some of them have gained masses by entertaining their audiences on platforms such as Youtube, Instagram, Tiktok (not applicable in India anymore *shrugs*) and many others, you get the gist.
This is how influencer marketing is carried out. Companies partner with influencers so that the influencers can advertise their products to their audiences. Influencers having loyal followers will result in the fans buying the product, helping the company grow.
Nowadays, you can make shorts and reels advertising a product within 30-60 seconds which saves the time of the people and does not annoy them with all the small talk that is done in videos with longer duration. This has increased the worth of influencer marketing even more.
3. Privacy And Cookies
Ever had to open a website only to be faced with this?
What is this was the first question that popped up in the minds of many when cookies were new. However, now people know what it is and how it is of advantage to an individual. To improve your privacy, google has been removing third party cookies which affects the way ads are displayed on the website you visit.
4. Targeted Marketing
Did you know that you can make people under a specific demographic view your ad? Depending on your product or service, you can make sure that the ad reaches the audience accordingly.
Even if you are not sure what type of people you are targeting, you can always extract the data that is made available by them online and accordingly set targets.
In traditional marketing, you cannot extract their data without convincing them to tell you and so, you might waste resources on people who aren’t potential customers. These resources can be saved from being wasted through digital marketing and can be put to use in other essential activities.
Because of its convenience and the fact that it saves a lot of time and resources is one of the reasons why it has been an ongoing trend in digital marketing.
NFTs are tangible tokens which can be traded. Non fungible tokens, popularly known as NFTs are tokens that are used to trade assets digitally. NFTs are tokens that are marked with unique tokens individually to make them original and yours alone. They are used to trade arts and technology. However, they are also emerging as a trend in digital technology.
Adidas, Marriott, and other high-end firms have used digital marketing strategies. Increased NFTs as a marketing tool will open up a world of growth and opportunity. And that’s what every company nowadays is looking for.
6. Voice Search
Giving our phone commands by using our voice is something that has made life much easier. Voice search is used to carry out tasks on our devices without having to physically interact with it and it has been trending ever since it was launched.
Voice search is used in many ways. Nowadays, devices like Alexa and Google Home Smart Speakers also carry out our tasks at home, overall making everything easier after a rough day at work. Voice search is also a trend in digital marketing as it is predicted that we will be able to use voice commands to place orders online. This is a huge step towards the future!
7. Interactive Content
Digital marketing is a marketing method that enables interaction between the businesses and their customers. For example, the brands display their products and give reason to the people on why they should go for the said product, whilst customers come forward and engage their interest in that particular product.
Traditional marketing does offer interaction, but only if it is carried out in a particular way, such as personal selling. Otherwise, interactive marketing is not a concept seen in traditional means of marketing. You can possibly know how many people have read your ad in a newspaper or on a billboard, and this is what sets digital marketing apart from traditional marketing as well.
8. Personalized Email Marketing
Many people think that email marketing is not that vital when it comes to digital marketing. They don’t know how wrong that thought was. Email marketing, even though it has been done way longer before digital marketing was a trend, is still a significant part of digital marketing. It is the process of sending personalized emails to potential customers. It helps people understand the value and specifications of the product or service being offered.
Since people nowadays are always on their phones checking emails from work, this is a very efficient way of reminding them about your products or services. This is why it has been a trend in digital marketing.
9. Social Commerce
Social Media is, like mentioned above, an essential part when it comes to digital marketing. It is similar to influencer marketing where a popular influencer promotes the item to their audience. Here it is a little different as the brands themselves promote their products or services on the platform.
Brands start their own pages and advertise every new launch of a product to their customers or people interested. Accordingly they too gain a fanbase and this way they can directly receive orders as well. There is a feature on Instagram “Shop Now” which provides people who are interested in the item to directly visit the website and place their order which provides much more convenience.
10. Push Notifications
We have all experienced when we download a new app and allow permissions for notifications, we get push notifications such as “Here’s the deal you don’t wanna miss” or “Looking at shoes? We’ve got you covered”. These are push notifications, which basically mean that they are pushing you to go and check out the products that you might be interested in. They enable you to do a particular action and make everything easy.
They alert you about new offers, new product launches, new services they offer and so on. They keep you updated and intrigued. Some push notifications are also carried out through SMS and help you reach your customers faster.
Careers in Digital Marketing
Now that you already know about the digital marketing trends in Delhi, you might want to know more about the career opportunities you can take up if you are interested in this sector.
1. Digital Marketing Manager
A digital marketing manager is the person who makes sure that the product or service of the company is being marketed across all digital marketing channels effectively. They are the ones who handle what is to be marketed and how its going to be marketed on a particular platform or website.
2. Content Marketer
A content marketer takes on the responsibilities of making sure what is being portrayed to the people. They are the ones who design the information in such a way as to attract the attention of the customers and hold it. They have to create content strategies and make sure they are effective. Content marketers are in a lot of demand lately and hence this makes it a perfect career if you are skilled enough.
3. Social Media Manager
Just like a digital marketing manager, a social media manager is the person who manages the ads that will appear on various social media platforms. Depending on the demographics of people that the product or service is meant for, the social media manager has to accordingly carry out strategies to make sure that the ads attract engagement over all the platforms.
4. Web Developer
A web developer is someone who creates and maintains a website. They are the ones who take care of the technicalities of a website. They make sure that the website can handle traffic and also the speed of a website. These are some essential requirements that attract a person to keep looking at the website and discovering more.
5. SEO Manager
As explained above, Search Engine Optimization is a very effective and essential way of digital marketing. SEO Manager is the person who makes sure that the website receives as much traffic as it can by making sure that it has a good SEO score and by keyword management. Knowing about SEO is a very good skill and is demanded when working in most digital marketing positions.
What will digital marketing look like in 2025?
With all the trends emerging in digital marketing, there will be a lot of changes in a person’s buying pattern and their interests and demands. Everything might be made much easier and efficient until then as along with the trends mentioned above, newer trends will always keep emerging no matter what.
What do customers want in 2023 from digital marketing?
More power! Customers want to have more power over their options and choices. Whether it be the various payment options they can select from, the variety of discounts or the diversity of options and products, they will demand much more.
Which technology will boom in 2023?
There are many technologies being used for different purposes in various situations. However, the technology that is the most probable to rise is artificial intelligence (AI). It is one of the technologies that is used in a majority of the sectors, and for a good reason!
These were the most popular digital marketing trends in Delhi. There will always be more trends emerging and honestly, we can’t wait for it! Hope this blog was knowledgeable for you.