Digital marketing is constantly evolving and moving at a breakneck rate. What works now might not work next year!
It is our responsibility as online marketers to keep up with the evolution of digital marketing in Malaysia and to be relevant to clients. In today’s piece, we’ll look at some of the main digital marketing trends that Malaysian firms should be aware of.
Why is Digital Marketing a trending career?
Due to a multitude of variables, digital marketing is becoming an increasingly popular job option in the modern era. It is a field that is always changing, necessitating a more in-depth awareness of current technologies and trends. This makes it a very appealing alternative for anyone wishing to start a career with a lot of chances.
The first reason that digital marketing is becoming more popular as a career option is that it is continually evolving. Digital marketing must evolve in tandem with technological advancements. Companies must employ the most up-to-date methods and technologies to be competitive, which means digital marketers must keep up with the latest trends to stay ahead of the curve.
Another reason why digital marketing is a popular job path is the greater pay. Because of their ability to plan and execute efficient marketing strategies, digital marketers are in high demand. As a result, they are compensated with competitive wages and are frequently eligible for bonuses and other incentives. This makes digital marketing an appealing alternative for people seeking a higher-paying job.
Finally, because of the variety of chances available, digital marketing is an appealing professional path. Digital marketing can be used to reach out to potential customers and target certain populations. It can also be utilized to develop creative marketing and establish a strong online presence.
Best Digital Marketing Trends in Banyuwangi in 2023
1. Chatbot Automation
These days, we all want answers FAST. Instead of waiting for the reply via email, the chatbot helps to provide the information to your visitor as it can answer the FAQs automatically without you having to be there. After the initial discussions are done, your sales team can then come in to take over and close the sale. The website chatbot is installed on your website and will answer the common questions asked by your visitors.
On the other hand, the messenger chatbot works on the Facebook platform instead of the website. The benefit of having a messenger chatbot is you can send messages to your visitors to follow up or send them promotion offers. As more businesses use chatbot automation in 2020, traditional email marketing will soon be outdated. Does your business rely on website traffic, Facebook traffic, or both? Depending on your traffic types, you may consider utilizing the chatbot on your website and/or Facebook messenger
2. Omni-Channel Marketing
With the huge number of digital platforms in Malaysia, we foresee marketing moving into an omnichannel approach, where users will see the business multiple times in different digital channels. Here are some of the key channels to leverage on – Facebook, Google, YouTube, Instagram, LinkedIn, Pinterest, and Twitter.
How this works is, say a person searches for your website on Google, the person lands on your website, checks out the product and services, and then leaves the website. With an omnichannel marketing strategy, this person will then see your brand again on Facebook, Instagram, YouTube, and so forth. To do this, you will need to install the Facebook pixel and conversion tracking. Get your developer to do this, it should take no more than 10-15 minutes.
This will not only help to increase sales but more importantly, it builds brand awareness in the long run as the visitor sees your brand frequently. This is the best way to out-market your competitors if you are in a competitive industry. We can set up Facebook pixel and conversion tracking on your website. This will capture the users’ data and allow you to start omni-channel marketing for your business. And, create ads on all (or at least 3) of the key platforms mentioned above.
3. Instagram & YouTube Influencers
Influencers on Instagram and/or YouTube have spent the time to build their followers and more importantly, trust among their followers. When the influencers recommend your product, it’s more trustworthy than you trying to convince your prospect to buy. Search for influencers that fit your brand and those who command the attention of your target audience.
We could invest your marketing spend by testing several influencers. As the costs of influencers are underpriced, you can afford to test and assess which influencers are the best fit. Depending on your business model and negotiation, you may either provide a free product/service or pay the influencer for each post. Cover all bases by using Instagram influencers for images and YouTube influencers for videos.
4. Conversion Optimization
This is probably the most boring thing you can do and yes, it’s not as sexy as the other marketing strategies. However, as marketing costs increase year on year, conversion optimization is the best way to save costs and acquire leads at a cheaper rate.
The more you optimize your website for conversion, the more you can reinvest that money saved into acquiring more customers. On your website, make it clear the benefits of your product and your core competence. Why should the customer pick you over your competitors?
Another thing you should do is include case studies and testimonials on your website. If possible, get video testimonials over text. Finally, run a split test on your website to assess which page converts better. Even if you get a 2% increase, it’s a lot of money saved in the long run.
We could discuss with your developer to run an A/B split test for conversion optimization on your website. If you are sending traffic to other pages instead of the homepage, optimize those pages as well.
Where can you learn Digital Marketing?
The Indian Institute of Digital Education or IIDE offers 2 types of courses in Digital Marketing. These courses are personalized and self-paced and can be pursued by anyone from any educational background interested in making a career in the field of Digital Marketing. IIDE offers both online and offline or on-campus courses in Digital Marketing.
Their course contains the following lectures:
- Mentoring Session
- 100% Placement Assistance
- Interview Preparation
- Personality class
- Management system
They provide individuals with customized courses to suit the necessity or the requirements along with short and long-term courses. Mid-Course Internships are also conducted by them and at first, they train the individuals and assign them tasks to complete.
Q. Is digital marketing in demand in Banyuwangi?
Yes, the digital marketing industry in Banyuwangi is growing day by day the economy is on the rise. They try hard to keep their brands up to date and ahead in the competition.
Q. Is digital marketing a hard job?
It can be deferred from everyone’s perspective. Every individual is different from everyone’s thinking pattern, their skills are different. So I cannot be easy or hard. It depends on the person. But yes it requires a greater amount of perseverance and patience. Day by day things get changed and Challenges can also be different.
Q. What are the top trends in digital marketing?
The Top trends in digital marketing are influencer marketing, video marketing, chatbots, personalization, social media, artificial intelligence, metaverse, and virtual reality.
We hope you have enjoyed reading this article on the top digital marketing trends in Malaysia. Hop on these trends early and your business will thrive. If you have any questions, feel free to leave the comment below or email us at email@example.com.