Are you interested to know about What is Digital Marketing? Do Digital Marketers get paid? Is there any Scope in Digital Marketing? What is the salary of a Digital Marketer? Why is Digital Marketing important? If yes, then you are on the right page. Digital Marketing, also called online marketing, is the promotion of brands to connect with potential customers using the Internet and other forms of digital communications.

This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

Digital Marketing is important because it connects a business with its customers when they are online, & is effective in all industries.It connects businesses with ideal customers when they are on Google through SEO & PPC, on social media with Social Media Marketing, & through email with Email Marketing.

What are the 8 Types of Digital Marketing?

Digital Marketing can be broadly broken into 8 main categories including: 

• Search Engine Optimization
•  Pay-per-Click
•  Social Media Marketing
•  Content Marketing
•  Email Marketing
•  Mobile Marketing
•  Marketing Analytics 
•  Affiliate Marketing

 

Factors Affecting Digital Marketing Salary In Samarinda

There are so many factors that affect digital marketing salary in Samarinda. These factors are very important to grow your career in digital marketing. So, pop up your eyes to get all the knowledge about these factors-

• Education

This is the must-have tool that matters the most. According to LinkedIn, 94% of digital marketers have the least education as their bachelor’s. Digital marketing always ignores the type of degree you have but you should have at least one bachelors in your hands. For different roles in digital marketing, you should have at least a bachelor’s degree in any field and basic knowledge of business, advertising, communication, and journalism. Many employees in digital marketing start their careers without having any formal college education. Add additional qualifications to digital marketing to create a better package. So, it’s a critical factor that affects digital salary in Samarinda.

 

• Experience

Experience plays a different role in any work without differentiation it is also a  factor that affects  Digital Marketing Salary in Samarinda. The more years spent in digital marketing, the higher salary you’ll earn. Experience is an important factor in determining a digital marketer’s salary it may be freelancing, full-time, part-time, or owning a business. The average salary of a digital marketing specialist is approximately  IDR  52,000 and other different roles have different pay. So, experience is not just measured in years it should include knowledge also. You can collect experience in a specific industry or with specific skills and tools. eg. A mobile marketing manager or analytics specialist can earn more than a marketing copywriter.

 

• Decide your working role by yourself

The role is an advanced position in digital marketing that can lead to a higher salary and a better package. It is important to focus on your role in the digital marketing field as it is the main factor in getting good opportunities and a good package. However, which role gives you more satisfaction is also important. You can make a SWOT analysis of yourself in the fields and then use the opportunities you have in that field, being ready to face the threats, converting your weakness to strength, and finally using your strengths to build a career. The most important idea is to take the correct decisions for your career, as it is like your professional heartbeat and everything should be correct to be healthy.

 

• Knowing the Company Size you want to work for 

The size of the company also affects the Digital Marketing Salary in Samarinda. Top companies always pay you the best; if you have very good skills, you can get good salaries in startups. The company’s size is one of the main factors affecting the Digital Marketing Salary. But when it comes to big firms you might be working in one particular field and might get influenced contacts but in developing firms, you can have experience in all different fields of your designation it’s completely your opinion to choose the size and workforce you want to work with. For example, if your specialization is social media marketing in big firms you will be concentrating on this field, in developing firms you may get introduced to SEO, SEM, etc, and gain experience.

• Skills

Application of knowledge is a skill, the better use of theoretical knowledge of knowing how to use it and where to use it is a skill. If you have good skills in digital marketing you will always get the best position and amount. Before entering the company, you must check their job-demanding skills, preferences, needs, want for that role, etc. According to LinkedIn the common skills you need everywhere in the digital marketing field are copywriting, search engine optimization, project management, data analysis, and social media marketing, audience building, lead management. Digital Marketing Salary in Samarinda requires both hard and soft skills, such as link-building and search engine optimization.

• The Industry You Work In

The industry is the main factor affecting Digital Marketing Salary in Samarinda. The most important idea is that if the industry is trending, you will likely get a good salary. So you should work in industries where there is a huge demand for Digital marketers to get a good amount of pay. Industries like IT, BFSI, and e-commerce offer higher salaries than other industries in Indonesia due to their higher skills, work, and experience. There are also many digital marketing industries in other countries. But they will hire you only if you have quality knowledge. 

• Location

Location is an important factor in determining salary in digital marketing salary in Samarinda. If the company is situated at the main locations of Samarinda then your salary will be higher compared to other less visited places in Samarinda. Your location can play a key role in determining your salary in Samarinda. For example, a digital marketing manager of tourism gets an average salary of IDR 1325064879.91 IN Bali, while the same role pays only in Ubud due to the demand on the place there  IDR 389029452.08  So remember that Remote work is becoming increasingly common, reflected in salaries of Digital Marketing Salary in Samarinda.

• Certification

And last, Certification is the most important factor when determining Digital Marketing Salary in Samarinda,as those with a reputed organization will receive more packages than those without proper skill and certification. Good organizations always lead you to better opportunities so, always try to get your certificate from good organizations for this I’ll suggest IIDE online digital marketing institute where your certificates will help to improve your career in digital marketing. Get certificates to improve your career in digital marketing salary in Samarinda. Certification plays an important role because it is a representation of your knowledge to another person so try pursuing any skill in top institutions. 

  

Digital Marketing Salary Trends in Samarinda 2023

 

          It is important to know the Digital Marketing Salary in Samarinda for different  Job Roles and know which role will suites you the best and which role you like most in Samarinda–

 

• SEO Specialist Job

  As a Search Engine Optimization Specialist, A Search Engine Optimisation Specialist’s primary goal is to generate targeted website traffic and rank on Google’s first page for relevant keywords. you will act as a main part of improving the front look of a website on search engine result sites. To be the best in this role, you will need to have a very good knowledge of how SEO works and you have to be up-to-date with all the latest trends in search engine optimization. The estimated salary for search engine optimization specialists is IDR 274.098.476 in Indonesia, with an avg. salary of IDR 131.778. The additional pay is approx IDR 8.195.544 per year. Additional pay includes all the additional profits which include cash bonus, commission, tips, and sharing of profit.

Job Responsibilities:

• Create SEO Friendly content.
• Conduct Keyword Research.
• Plan the content and execute link-building strategies
• Manage campaign costs
•  optimize website copy and landing pages
•  research and understand competitors
• develop off-page SEO
•  collaborate with teams to ensure best practices are deployed

 

• Digital Marketing Specialist Job

As a digital marketing specialist, you will be developing and executing digital strategies. You’ll be responsible for planning, building, and implementing digital marketing campaigns across various platforms and channels. You will use search campaigns, paid advertising methods, email marketing, social media strategies, and other channels to collect all awareness about your company, brand, products, and services. The salary for Digital Marketing Specialist in Indonesia is IDR 20,561,936 per month, with an avg. salary of IDR 6,828,425. The supplementary pay is approx IDR 13,733,511 per month. Additional pay includes cash bonus, commission, tips, and profit sharing.

Job Responsibilities:

• Develop and carry out digital marketing campaigns.
• Ad copywriting and content creation seem to be part of our specialities.
• Make unique assets for digital marketing campaigns.
• Administrate and publish websites.
• Monitor and improve marketing campaigns.
• Results should be communicated to leadership.
• Increase Your Digital Marketing Knowledge.

 

• SEM Specialist Job

The SEM specialist role involves planning, executing, and managing search campaigns. The most important idea is to conduct keyword research, set up ad groups and campaigns, big management, and create landing pages. To be successful, the SEM specialist must have experience with Google ads and other paid advertisements, as well as monitoring campaign performance, analyzing data, and making recommendations for improvements. The average salary of an SEM Specialist in Indonesia is IDR171.755, with an hourly rate of IDR 82.237. An entry is IDR 124.670. A senior-level sem specialist is IDR 213.162  and an average bonus will be  IDR 5.237.060.

Job Responsibilities:

•  Increase organic search ranking and return on investment
• Conduct depth keyword research regularly.
• Keep up with the most recent trends and best SEO and digital marketing practices SEO and digital marketing
• Cooperate with the marketing and web development teams to implement SEO best practices effectively implement SEO best practices.
• Conduct deep keyword research regularly to be active.

 

• Social Media Specialist Job

Right now is the perfect opportunity to monetize your love of social media. A complete social media strategy is created and carried out by social media marketing specialists for a business. In the same way that people use social media to present their best selves, brands are now hiring experts to help them become the best at social media. As a social media marketing specialist, it is your responsibility to uphold positive engagement and high-quality content (paid or organic) on all social media channels. The estimated salary for a Social Media Specialist on average is IDR 11,381,273 per month in Indonesia, a salary of IDR 5,128,405 per month. The additional pay is rounded off at   IDR 6,252,869 per month.  Some of the add-ons pay includes cash bonus, commission, tips, and sharing of profit.

Job Responsibilities:

• Create lengthy and concise social media posts that engage both existing and potential users.
• use data to analyze and reinforce key messages accordingly.
• Develop strategy, work with designers, and write copy.
• Manage social communities, and analyze data
• Convert brand fans into loyal customers by engaging and making them perform actions in our social media presence.

 

• Content Strategist Job

A company’s total content is created and managed by content marketing managers across all platforms. Content is a crucial component of this work, mainly content production is a very important part of this job You can succeed in this sector of digital marketing if you have a way with words, and are creative in general, combined with excellent communication abilities. Content marketing strategist in Indonesia earns 13,500,000 IDR per month on average. The slightest salary is 6,730,000 IDR and the highest salary is 20,900,000 IDR. This is the average monthly salary, including housing, transport facilities, and other facilities. Content Marketing Strategists’ salaries vary based on experience, skills, gender, and location.

Job Responsibilities:

• Create interesting content designs.
• Develop plans and strategies for content marketing.
• Content construction.
• Gather information for a website, portals, and internal use.

 

• Email Marketing Specialist Job

    An email marketing specialist all the time focuses on building email lists, creating numerous different emails, and nurturing leads through written communications. They are also built to drive brand campaigns and ensure their brand sees results in the short and long term in the competitive market. They also manage initiatives to spread knowledge about particular offerings by companies, working in all sectors of the economy. The standard salary of an email marketing specialist job in Indonesia is IDR 219.928.144 or equal to IDR 105.735 with a current bonus of IDR 7.455.564. It includes additional pay also. Extra pay includes cash bonus, commission, tips, and profit sharing.

Job responsibilities:

• Build several email campaigns and lists.
• Design a mix of CTAs and email templates.
• Weekly report preparation and presentation
• Create a lead generation plan.
• an increase in email subscribers
• Evaluate data to gain insightful knowledge
• An increase in email signups
• Evaluate data to gain insightful knowledge

 

• Web Developer Job

As a Web Developer, you will always be involved in creating and maintaining websites. They should work with code to create dynamic and user-friendly web pages, Web Developers should have a good knowledge of design principles and UX/UI best practices, as well as the ability to stay up-to-date with current web development trends. The average salary of a web developer in Indonesia is 11,200,000 IDR per month, with a minimum salary of 5,150,000 IDR and a maximum of 17,800,000 IDR. Web Developer salaries vary depending on experience, skills, and other factors including housing, and transport facilities.

Job responsibilities:

• A deeper knowledge of web design code languages including HTML, JavaScript, PHP, CSS, and others
• Build and evaluate web applications
• upkeep of websites
• keep track of website traffic and performance
• incorporating information from back-end services

 

• Pay-Per-Click Analyst Job

 

Pay-per-click analysts will be one of the hottest jobs in digital marketing in 2023, thus many professionals are interested in pursuing this career path. To make a profit more or equal to your investment you must possess the necessary knowledge and skills, such as campaign design and psychology, as well as having experience with Google Ads and other paid advertising platforms. will be the best job as This job is becoming increasingly popular currently. The typical salary of a pay-per-click analyst job in Indonesia is IDR 234.697.294 or equal to IDR 112.835 with a reasonable bonus of IDR 7.885.829. It includes additional pay also. Extra additional pay includes cash bonus, commission, tips, and profit sharing.

 Job responsibilities:

• Recognize Google Analytics
• Adjust the keyword bids.
• Track daily, monthly, weekly, and annual spending
• controlling paid advertising campaigns and other networks
• Administrate ad networks like Facebook, Instagram, and Quora

 

• Social Media Marketing Specialist Job

Social media specialists should be experts in how each social media platform performs for every action we do, as well as how to optimize content for each platform to increase engagement. It is your responsibility to participate in pertinent discussions on behalf of the brand and soft-sell the product by offering assistance to both present and potential customers. The average salary for a Social Media Specialist is IDR 11,381,273 per month in Samarinda. Samarinda of IDR 5,128,405 per month. The extra pay is approx  IDR 6,252,869 per month. Extra pay includes cash bonus, commission, tips, and sharing of profit.

Job Responsibilities:

• Improve continuously by collecting and evaluating the relevant social data, metrics, insights, and best practices, and then acting on the knowledge.
• Make syndication schedules and editorial calendars.
• Boost the exposure of a firm’s social content, create and optimize corporate pages on each network.
• Manage reputation, identify important actors, and plan actions in conjunction with other departments (sales, customer service, etc.).
• Develop and carry out a social media plan using competitive analysis, platform selection, benchmarking, message, and audience identification.

 

• Paid Media Specialist Job

Your web portals’ traffic is brought in by a paid media professional through online advertising on social media platforms such as Instagram, Google, Facebook, quora, Pinterest, etc. A combination of a creative and analytical mind is necessary for success as a paid media professional. As a Paid Media Expert, you must be fast to recognize the platforms that will best reach your target audience and be creative with your media purchasing techniques to acquire the highest input optimization for higher output. The estimated average salary for a Paid Media Specialist is IDR 11,381,273 per month in Samarinda, with an avg. salary of IDR 5,128,405 per month. The add-ons pay is approx  IDR 6,252,869 per month. Add-on payment includes cash bonus, commission, tips, and sharing of profit.

Job Responsibilities:

• carrying out comprehensive keyword and website research
• Examine the ROI and PPC’s efficacy.
• Create, carry out, and improve digital campaigns
• Control and manage the budget for social media
• Provide PPC advice based on execution.
• overseeing and controlling the entire paid media budget

 

FREQUENTLY ASKED QUESTIONS: 

 

Q. Does a company need a blog for marketing?

 Ans: Yes a company needs a blog because blogs generally help in providing a complete overview of the company. Without a blog, we are unable to tell people about the post or the image of a company. Marketing is constantly changing and using blogs as a part of marketing strategy is one way to reach potential customers. Blogs do not contain articles only but all the news related to them.

 

Q. Why should we use Linkedin for marketing?

Ans: It is generally used to share our credentials with the world but more importantly, it is the perfect place to interact with the people around us. With the help of LinkedIn, we could be able to drive traffic to our website, identify quality leads, share your expertise through leadership content, and lead to the growth of the business. It is probably the best network to generate leads.

 

Q. What is a marketing campaign?

 Ans: It is designed to promote a product, service or business through different advertising media so that we can market our product easily. Marketing campaigns are sets of strategic activities that promote a business goal or objective. A marketing campaign could be used to promote a product. It is a long-term approach to promoting a product or service through multiple mediums.

 

 Q. What is marketing strategy development?

  Ans: It is the stage of new product development where we can define our product position, shape, size, structure, colour etc.  A marketing development strategy is a business growth strategy that focuses on introducing existing products to new markets. It is a kind of growth strategy that enables companies to bring their current products into the market. It generally begins with market research.

 

 Q. What are some general tips for social media success?

  Ans: Let your passion and your personality shine through, engage in conversions, participate in group discussions and be clear about anything which you are working on. We can use social media management tools to write captions, prepare photos and videos and schedule posts. Some events have centralized dashboards whereas some have different ones. Social media provides multiple platforms where businesses can brand, advertise and ingratiate themselves with audiences.

 

Conclusion: 

    That’s the basic information about digital marketing. We could generally learn many things about digital marketing. Learning digital marketing is easy, not difficult, but on the other hand, there are many advantages that we get from marketing and we should generally get to learn many things from digital marketing. By learning Digital Marketing we could be able to get a more perfect job as digital marketing is growing in double digits. So it is recommended that we should enrol in industry-relevant digital marketing as it will benefit us for years.  IIDE also provides digital marketing courses and from this institute, we would be able to learn digital marketing in a more organized and in a better way. IIDE is also ranked as the best institute for providing digital marketing. Therefore we should learn this course from this institute to perform well. With the help of digital marketing, marketers will generally make their career successful in their business which would generally lead to the growth as well as expansion of the business in future.

That’s all for this blog, I hope everyone will enjoy it.