Key Topics Covered in a Digital Marketing Curriculum
Beginner's Study Guide
- Social Media Marketing: Market products and services on social media platforms like Facebook, Instagram, and LinkedIn
- Google & Meta Ads: Create and manage paid ads on software like Google Ads and Meta Ads.
- Google Analytics: Monitor and analyse website performance and user engagement.
- Website Building: Develop a strong website for a convenient shopping experience for users.
- Influencer Marketing: Partner with capable online influencers to market products, brands, and services.
- E-commerce Marketing: Drive customers to online domains via innovative tactics.
- Email Marketing: Write compelling emails to customers to attract them to the product, brand or service.
- Search Engine Optimisation (SEO): Enhance website content and structure to improve visibility and rankings on search engines like Google
Advanced Study Guide
- CRO (Conversion Rate Optimisation): Increase the number of customers who perform purchases or sign-ups
- Marketing Automation: Automate recurrent tasks like emails, social media posts, and ad campaigns
- Content Marketing: Create engaging content to capture the audience's attention on social media
- Affiliate Marketing: Collaborate with affiliates to promote the product and earn commissions from their sales
- Remarketing: Reinvite customers who previously interacted with the product or brand
- Online Reputation Management: Keep track of the brand's online image
- Programmatic Advertising: Automate buying and selling of online ad space using AI and real-time bidding
Who can apply for Digital Marketing Courses in Tilak Nagar?
1) Freshers
Struggling to find your first job? A digital marketing course in Tilak Nagar guarantees a dynamic career path with plenty of opportunities. As the industry grows, so does the demand for creative minds who can manage social media, SEO, and online advertising.
Starting early with the basics of digital marketing will help you build a strong foundation and excel in this fast-evolving field.
2) Undergraduates
A digital marketing course in Tilak Nagar will equip you with practical skills to complement your academic studies. Learning SEO, content creation, and analytics give you a competitive edge, making your CV stand out before you even graduate. Consider a free digital marketing masterclass initially to form a firm base around the subject.
3) Working Professionals
A digital marketing course in Tilak Nagar can elevate your career to the next level. In addition to updating your knowledge on the latest trends and tools, the right programme enhances your ability to contribute more effectively to your current role while exploring new opportunities in the digital landscape.
4) Business Owners
With a digital marketing course in Tilak Nagar, business owners can expand their reach and grow their businesses. By mastering digital marketing strategies, you’ll be able to promote your products or services online, engage with customers, and boost sales while measuring your return on investment.
Professional Opportunities after a Digital Marketing Course
PPC Manager: Plan and optimise paid advertising campaigns to maximise ROI and conversions.
Email Marketing Manager: Design and manage email campaigns to nurture leads and boost customer retention.
Affiliate Marketing Manager: Coordinate with affiliate partnerships to expand sales channels and referral traffic.
Performance Marketing Manager: Focus on data-driven marketing campaigns to optimise performance and growth.