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Have you been unsuccessful in your search for the best digital marketing courses in Lahore? We’ve put together a list, particularly for you! In this blog, we’ll go through the top digital marketing courses in Lahore, as well as course specifics like the syllabus, length, and fees.
But first, let’s understand what Digital Marketing is and what is the importance of digital marketing in today’s world.
The digital marketing industry is expected to rise to 539 billion by 2023. The usage of digital platforms by businesses to market their products has increased exponentially, especially since the start of the global pandemic as they realise the importance of the digital marketing industry.
Let’s look at the current job openings for digital marketing in Lahore:
(Source: Indeed.com)
Key Factors to Consider When Choosing a Digital Marketing Course
To choose the right digital marketing courses in Lahore for you, it’s essential to have answers to the following questions:
- Does the course have module-specific professors with experience? And if so, which brands have they worked for?
- Are there any networking opportunities with them?
- What modules are covered in the course? Is the syllabus AI integrated?
- Are case studies included in the curriculum to equip you with analytical skills?
- Does the institute provide 1-on-1 mentoring?
- Do they offer offline classes?
- Are there any mandatory internships for practical learning?
- Does the institute offer placement assistance?
You must have noticed that the course fee is not a part of the list of important questions. This is because education should be thought of as an investment, not an expense. Eventually, the benefits of a good education far outweigh the costs, making it a valuable investment in your future.
Now that you have all the information handy, let’s dive deeper into the list of the top digital marketing courses in Lahore.
Kartik Mittal
Digital Marketing Trainer
Updated on: Dec 31, 2024
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List of Top 7 Digital Marketing Courses in Lahore
Here’s an overview of the top 7 digital marketing courses in Lahore and their course benefits at a glance. All 7 institutes provide Doubt-solving opportunities to students along with placement assistance. Other important aspects are listed below:
1. IIDE – The Digital School
IIDE is a leading digital marketing institute that offers various Online Digital Marketing Courses. Since its inception in 2016, IIDE has trained more than 2,35,000 learners in digital marketing, giving them an opportunity to make a high paying digital marketing career in this competitive industry.
Not just college students & fresh graduates, in fact IIDE courses are also highly preferred by working professionals and small business owners who are either looking to upskill or switch their career to digital marketing.
So, why do we rank IIDE #1 on the list?
Of all the reasons why IIDE stands out, one of the major reasons is the recognition they have earned by the World Education Congress as well as the Indian Education Congress for the “Best Digital Marketing Institute” award.
They also provide an Offline campus immersion option in Mumbai for their online learners via which the learners can visit the IIDE Campus and have some amount of training and assessment done offline and experience the IIDE culture first-hand.
Courses Offered
IIDE offers the following online courses in digital marketing:
- Advanced Certification in Digital Marketing (ACDM)
Preferred by: College Students, Freshers, Small Business Owners, Influencers - Professional Certification in Digital Marketing & Strategy (PCDMS)
Preferred by: Working Professionals, Agency Owners, Freelancers
Here’s a brief comparison of both the online courses:
| Course Benefits Matrix | ACDM | PCDMS |
|---|---|---|
| Duration | 4 months | 6 months |
| Certifications Offered | ✅ | ✅ |
| Ai Integrated Syllabus | ✅ | ✅ |
| Placement Assistance | ✅ | ✅ |
| 1-on-1 Mentoring | ✅ | ✅ |
| Module Specific Professors | ✅ | ✅ |
| Case Studies & Projects | ❌ | ✅ |
| Leadership & Agency Skills | ❌ | ✅ |
| Project Management & Conflict Resolution | ❌ | ✅ |
Other Courses Offered by IIDE
- Post Graduation in Digital Marketing
Preferred by: Fresh Graduates
This course is designed by experts in the field who bring years of experience to the table. It might not be recognized as a traditional MBA but offers training & placements equivalent to a master’s program in digital marketing in just 11 months. Furthermore, IIDE offers specialization in two distinct niches – Performance Marketing and Creative Strategy – as an integral part of their program.
Syllabus
| Courses | Modules Covered |
|---|---|
| Advance & Professional Course | Foundation ● Brand Truth: Marketing Fundamentals ● Customer Journey: AIDA Funnel ● Presentation Skills ● Introduction to Agencies & Departments |
| Advance & Professional Course | Search Marketing ● Website Basics ● Search Engine Optimisation ● Google Ads ● E-Commerce ● Corporate Soft Skills ● Reporting & Excel Training |
| Advance & Professional Course | Social Marketing ● Social Media Organic ● Brand Reputation Management ● Social Media Paid ● Influencer Marketing ● Resume & LinkedIn Profile Building |
| Advance & Professional Course | Growth & Analytics ● Lead Generation & Nurturing ● Google Analytics ● Capstone Project ● Interview Preparation ● Mock Interviews |
| Exclusively in Professional Course | Planning & Strategy ● Media Planning ● Conversion Rate Optimization ● Customer Relationship Management ● Blogging, AdSense & Affiliate Marketing ● Freelancing Economics & Overview ● Portfolio & Personal Brand Building |
| Exclusively in Professional Course | Agency Skills ● Art of Pitching ● Client Servicing ● Campaign Planning ● Project Management ● Harvard Multimedia Case Study ● Leadership & Conflict Resolution Skills ● Masterclass: Economics of Digital Marketing |
Marketing Tools You’ll Master
A digital marketer’s day includes strategizing & executing those strategies with the help of tools. Mastering tools, both digital marketing & artificial intelligence (AI), that will fasten your progress as a digital marketer, is included in IIDE’s online digital marketing course.
Some of the marketing tools IIDE learners will master are:
Here’s what students have to say about IIDE:
Course Reviews
IIDE boasts a remarkable rating of 4.8 on Google, backed by an impressive collection of over 1000+ reviews. The high rating is largely attributed to numerous reviews by the students that praise the mentors, placement assistance, and the course curriculum.
Additionally, I also came across numerous Quora answers from IIDE alumni who spoke highly of their experiences and the quality of courses. As of now, I couldn’t find anything negative about them. However, you can dig a little more and check for yourself.
Contact Details
Phone Number: +91 96199 58615
Email ID: [email protected]
Website: https://iide.co/online-digital-marketing-course/
2. Hubspot
HubSpot is a software company offering CRM, marketing, and sales training that was founded in 2006 by Brian Halligan and Dharmesh Shah. Their aim is to help companies all over the world level up their marketing strategy and grow their businesses. Hubspot’s digital marketing course helps students get an understanding of inbound marketing, strategies to grow traffic, convert leads, optimize websites, and create ads to reach the target audience.
Course Syllabus
- Digital Marketing Fundamentals
- Building a content creation framework
- How to find the SEO strategy that fits your business
- Improving Website performance
- Creating Quality Blog Content your audience loves to read and share
- How to create a successful video marketing strategy
- Developing a social media strategy
- Introduction to Paid Search Advertising
- Creating a High-performing email.
Course Highlights
- Free course
- Personalized training
- Globally-recognized certifications
| Course Benefits Matrix | HubSpot |
|---|---|
| Ai Integrated Syllabus | ❌ |
| Case Studies & Projects | ✅ |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | ❌ |
| Module Specific Professors | ✅ |
| Offline course | ❌ |
| Mandatory Internships | ❌ |
Course Placements
We were unable to find any course placement for the student at HubSpot. To know more we suggest reaching out to the institute directly to gather more information.
Course Reviews
While HubSpot boasts a 4.0-star Google My Business rating, some reviewers found navigating their pricing structure and contract terms challenging. Users also expressed concerns about the complexity of the platform for smaller businesses and the lack of flexibility in downgrading plans. However, it’s important to note that these are just a few experiences, and your individual needs may vary.
Culture
For this course, we were unable to find any pictures of the student culture at HubSpot as it is primarily available in online mode. To know more about the course, we suggest reaching out to the institute directly to gather more information.
Contact Details
Phone: +1 877-929-0687
Address:2 Canal Park, Cambridge, MA, United States
3. Coursera
In 2012 Daphne Koller and Andrew Ng founded Coursera, a global online learning platform. According to the company’s vision, a great learning experience can transform learners’ lives. Coursera has partnered with leading institutes from around the world to provide courses on a variety of topics. These include the University of Michigan, Yale, Imperial College of London, and others. In order to upskill students and corporate professionals, the organization offers training and coaching in skills ranging from marketing to technology.
Course Syllabus
- Foundations of Digital Marketing and E-commerce
- Attract and Engage customers with Digital Marketing
- From Likes to Leads: Interact with Customers Online
- Think Outside The Box: Email Marketing
- Assess for Success: Marketing Analytics and Measurement
- Make the Sale: Build, Launch and Manage E-Commerce Stores
- Satisfaction Guaranteed: Develop Customer Loyalty Online
Course Highlights
- Receive professional-level training from Google
- Demonstrate your proficiency in portfolio-ready projects
- Earn an employer-recognized certificate from Google
- Qualify for in-demand job titles: Marketing Coordinator, E-commerce Associate, Paid Search Specialist
- Resume Review
- Interview Prep
- Career Support
| Course Benefits Matrix | Coursera |
|---|---|
| Ai Integrated Syllabus | ❌ |
| Case Studies & Projects | ✅ |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | ❌ |
| Module Specific Professors | ❌ |
| Offline course | ❌ |
| Mandatory Internships | ❌ |
Course Placements
We were unable to find any course placement for the student at Coursera. To know more we suggest reaching out to the institute directly to gather more information.
Course Reviews
We couldn’t find a Google review for this institute. Kindly reach out to the institute website for more information.
Culture
For this course, we were unable to find any pictures of the student culture at Coursera as it is primarily available in online mode. To know more about the course, we suggest reaching out to the institute directly to gather more information.
Contact Details
N/A
4. Baabroz- The Design House
Baabroz is yet another reputed institute in Lahore offering digital marketing training right from the scratch. This institute believes in giving theoretical knowledge as well as giving practical experience of the strategies learned during the course. Baabroz is well known for its SEO course and is regarded as one of the finest institutes offering SEO courses in Lahore.
Baabroz ensures professionalism and encourages creative thinking with live demonstrations. Tagged as one of the best SEO institutes in Lahore, the institute ensures that its students have the relevant skills to excel in the field of digital marketing.
Course Syllabus
- SEO
- Social Media Marketing
- Youtube Channel.
- Online Earning
- Adwords
- Adsense
- E-commerce
Course Highlights
- Practical Based
- Live demonstrations
- Practical Based
- Comprehensive training
- Focused on Professionalism
| Course Benefits Matrix | Baabroz |
|---|---|
| Ai Integrated Syllabus | ❌ |
| Case Studies & Projects | ✅ |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | ❌ |
| Module Specific Professors | ❌ |
| Offline course | ✅ |
| Mandatory Internships | ❌ |
Course Placements
We were unable to find any course placement for the student at Baabroz. To know more we suggest reaching out to the institute directly to gather more information.
Course Reviews
Earning a 4.7-star rating on Google My Business, Baabroz Short Courses Training Center is praised for its passionate instructors and up-to-date curriculum across various fields. While some students mention class size variations, reviews consistently highlight the supportive and knowledgeable faculty who create a positive learning environment.
Culture
Here, is a glimpse of student life at Baabroz-
Contact Details
Phone Number: 0324-4617374
Address: Office # 510, 5th floor, Al-Qadeer Heights, Kalma Chowk, Lahore.
Email-id: [email protected]
5. PNY Trainings
The next institute for digital marketing courses in Lahore is PNY Trainings. A lot of industry experts have suggested this institute for an extensive program on digital marketing.
PNY Training offer 24*7 trainer support with an open discussion forum. It has also created a good image when it comes to job placements & internships for its candidates. They focus on every aspect of digital marketing and the course will also teach you the supporting skills for the same
Course Syllabus
- SEO
- SMM
- SMO
- PPC
- CPA
- E-commerce
- Mobile Marketing
Course Highlights
- 6 Month Course
- Expert trainers
- Access to paid tools
- Internship opportunity
| Course Benefits Matrix | PNY Trainings |
|---|---|
| Ai Integrated Syllabus | ❌ |
| Case Studies & Projects | ✅ |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | ❌ |
| Module Specific Professors | ❌ |
| Offline course | ✅ |
| Mandatory Internships | ❌ |
Course Placements
We were unable to find any course placement for the student at PNY Trainings. To know more we suggest reaching out to the institute directly to gather more information.
Course Reviews
With a Google My Business rating of 4.3 stars, PNY Trainings offers a mixed experience for students. While some praise their professional instructors and supportive environment, others criticize communication issues and limited course content. Consider researching further to ensure their offerings align with your individual needs.
Culture
Here, is a glimpse of student life at PNY Trainings-
Contact Details
Phone number: 0309-7772260 / 0309-7774685 / 0300-8405591
Address: Office # 1, Level # 14, Arfa Software Technology Park, Ferozepur Road Lahore, Pakistan
Email: [email protected]
6. ITHeigh
ITHeight is one of Lahore’s leading digital marketing training centers. They cover over 17 big marketing and related subjects. In 2010, the company was founded. ITHeight’s key mission is to support gifted and interested students in ways that go beyond genius. Students can study online while sitting at home. All of the software used for online classes and meetings is tailored to the needs of the students.
Course Syllabus
- Introduction to Search Engine Optimization (SEO)
- Social Media Marketing (SMM)
- Search Engine Marketing (SEM)
- Pay Per Click (PPC)
- Email Marketing
- SMS Marketing
Course Highlights
- Learn From Home
- Live Trainer
- Get Certificate
- Competent Trainers
- Rich Course Content
- Lab Assistance
| Course Benefits Matrix | ITHeight |
|---|---|
| Ai Integrated Syllabus | ❌ |
| Case Studies & Projects | ✅ |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | ❌ |
| Module Specific Professors | ❌ |
| Offline course | ❌ |
| Mandatory Internships | ❌ |
Course Placements
We were unable to find any course placement for the student at ITHeight. To know more we suggest reaching out to the institute directly to gather more information.
Course Reviews
Boasting a 4.5-star Google My Business rating, ITHeight is praised for its dedicated instructors and well-structured courses. Students particularly commend Sir Shahid Naseer’s engaging teaching style and focus on practical application, highlighting successful exam preparation and career advancements. However, some reviews mention a lack of clarity on specific course content beyond instructors’ individual strengths. Consider researching individual courses to ensure a comprehensive learning experience.
Culture
Here, is a glimpse of student life at ITHeight-
Contact Details
Phone: 0320-4567111
Address: ITHeight, 18 Block J, Johar Town, Lahore, Pakistan
7. IDM – Institute of Digital Marketing Pakistan
IDM is one of Pakistan’s most advanced institutes for learning digital marketing. IDM has a big name as its branches are in many cities. It is the most trusted name in Pakistan and has trained almost 1521 professionals from 99+ batches from all over.
IDM aims at working towards Digitalization in Pakistan by producing digital marketing experts.
Course and Syllabus
- Digital Marketing Overview
- Social Media Marketing
- SEO
- Website Planning and Creation
- E-commerce Marketing
- Blog & AdSense
- Online Ads Strategy
Course Highlights
- Live instructor-led online classes
- Advanced Digital Marketing Course
- Expert Trainers
- Coaching & Mentoring Sessions
- Access To Paid Tools Worth Rs 100k
- Private FB Group Access
| Course Benefits Matrix | IDM Pakistan |
|---|---|
| Ai Integrated Syllabus | ✅ |
| Case Studies & Projects | ✅ |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | ❌ |
| Module Specific Professors | ❌ |
| Offline course | ❌ |
| Mandatory Internships | ❌ |
Course Placements
We were unable to find any course placement for the student at Boot Camp Digital. To know more we suggest reaching out to the institute directly to gather more information.
Course Reviews
IDM Pakistan boasts a 4+ star Google rating, with satisfied students praising exceptional training sessions. Mr. Shoaib Ahmed’s AI course is lauded for its depth and practical exercises, while the environment seminar is said to spark passion and open career doors. While one review highlights gained knowledge, some might prefer more detailed feedback for a comprehensive picture.
Culture
Here, is a glimpse of student life at IDM Pakistan-
Contact Details
Phone: 021-32740066
Address: A316 Block 2 Gulshan-e-Iqbal Behind Rab Medical Center Karachi
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Additional points to consider
It’s crucial to choose the right digital marketing course that aligns with your career goals and learning preferences. To help you make an informed decision, we’ve compiled a list of points you should consider when selecting a digital marketing course.
Finding the Right Learning Mode
Consider whether you prefer on-campus learning or are open to online courses. Local institutes may provide the advantage of networking opportunities, while online courses offer flexibility.
Balancing Time Commitments
Understanding the course duration and flexibility is vital, especially if you have other commitments like work or studies. Explore whether the course offers options for part-time or self-paced learning.
Ensuring Credibility
Certification plays a pivotal role in validating the quality and credibility of a digital marketing course. Look for courses that are recognized by industry associations and top brands.
Learning from Industry Experts
The expertise of the faculty members can make or break your learning experience. Make sure the trainers have hands-on experience in digital marketing. You can also register for a demo class to get a hint about the teaching methodology.
Get in touch with the Alumni
Before choosing any course, see where the institute’s alumni are, and what are they up to. For this, you can use either Instagram or Linkedin.
For e.g: Search for “IIDE” or any institute on LinkedIn > Companies category > Alumni Page
Here’s an example 👇
You can use LinkedIn to get a good sense of the institute’s placement record. This information can be very helpful for you when choosing a course.
By carefully considering these factors and using tools like LinkedIn to connect with the alumni, you can get a better idea of which course aligns with your career goals
As we conclude this blog, I hope it has offered you a clearer understanding of your choices and helped you determine the course that best fits your needs. But, if you need any help, you can schedule an appointment with us to learn more about digital marketing courses.
Wishing you all the best for your future and happy learning!
FAQs – Frequently Asked Questions
Q. Which is the best digital marketing course in Lahore?
Ans: As we have mentioned in the listicle above, IIDE’s Online Digital Marketing course is the best if you want to pursue a career in digital marketing. IIDE provides live online lectures with 1-1 mentoring sessions to help students get a thorough understanding of digital marketing topics.
Q. Is Digital Marketing in demand in Lahore?
Ans: Professionals in digital marketing have slightly better job prospects than most professions. The Bureau of Labor Statistics predicts a 10% increase in job demand for marketing professionals by 2026. Such an increase is higher than the national average for all occupations.
Q. Can I study digital marketing in Lahore?
Ans: Yes, you can. With the demand for digital marketers increasing rapidly, students are aiming to make a career in this field. With increasing job opportunities the need for courses that teach the intricacies of digital marketing is also increasing. Many institutes offer digital marketing courses to fulfill the need.
Q. Is Digital Marketing a good career?
Ans: Yes, Digital Marketing is a good career. In today’s world, digital marketing is one of the fastest-growing industries. As demand for digital marketing rises, there is also an increase in job opportunities. You can get a high-paying job in the industry by specializing in certain digital skills.
Q. What will be the salary of a Digital Marketer?
Ans: The average salary of a digital marketer is around $61,145 per year in the USA. But the salary mainly depends upon factors such as the company you are working for, the expertise in the field, and experience in the industry.
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Digital Marketing Trainer
Kartik is a certified digital marketer and an experienced marketing trainer with a strong passion for imparting knowledge in the field of digital marketing. As a marketing leader, he brings expertise in SEO (Search Engine Optimization), ASO (App Store Optimization), Website Development & much more. His curiosity and commitment to staying updated with industry trends have made him a dedicated digital marketing educator.
Kartik's dedication to teaching has led him to train over 35,000 students globally. His students range from engineers, MBA graduates, start-up entrepreneurs, marketing managers, and even those new to the world of digital marketing. His sessions have reached learners across India, Canada, Dubai, the USA, and other parts of the globe.
Kartik is committed to helping students and professionals alike understand the complexities of digital marketing, empowering them to advance their careers and businesses in this dynamic industry. His deep knowledge and practical approach have earned him a reputation as top 1% digital marketing trainer.