Seeing a tremendous increase in digital marketing in France in recent times, we have come up with the top 6 digital marketing courses in France with all the necessary details such as curriculum, fees, duration, placement, and more.
Digital Marketing! Sounds like a really complex term right? When you hear the term “Digital Marketing”, questions like, “What is Digital Marketing” might have immediately spurred into your mind. Don’t worry, It’s not as complex as it sounds.
Throwing some light on the current situation, people today carry out all their activities online and spend a significant amount of time on social media. This is where digital marketers saw an opportunity.
Thus, it’s only obvious that the demand for digital marketing professionals started to increase.
In France, there is a high demand for digital marketing professionals. Here’s a snippet highlighting the jobs in France as per LinkedIn:
(Source: Linkedin.com)
Key Factors to Consider When Choosing a Digital Marketing Course
To choose the right digital marketing courses in France for you, it’s essential to have answers to the following questions:
- Does the course have module-specific professors with experience? And if so, which brands have they worked for?
- Are there any networking opportunities with them?
- What modules are covered in the course? Is the syllabus AI integrated?
- Are case studies included in the curriculum to equip you with analytical skills?
- Does the institute provide 1-on-1 mentoring?
- Do they offer offline classes?
- Are there any mandatory internships for practical learning?
- Does the institute offer placement assistance?
You must have noticed that the course fee is not a part of the list of important questions. This is because education should be thought of as an investment, not an expense. Eventually, the benefits of a good education far outweigh the costs, making it a valuable investment in your future.
Now that you have all the information handy, let’s dive deeper into the list of the top digital marketing courses in France.
List of Top 6 Digital Marketing Courses in France
Here’s an overview of the top 6 digital marketing courses in France and their course benefits at a glance. All 11 institutes provide Doubt-solving opportunities to students along with placement assistance. Other important aspects are listed below:
1. IIDE – The Digital School
IIDE is a leading digital marketing institute that offers various Online Digital Marketing Courses. Since its inception in 2016, IIDE has trained more than 2,35,000 learners in digital marketing, giving them an opportunity to make a high paying digital marketing career in this competitive industry.
Not just college students & fresh graduates, in fact IIDE courses are also highly preferred by working professionals and small business owners who are either looking to upskill or switch their career to digital marketing.
So, why do we rank IIDE #1 on the list?
Of all the reasons why IIDE stands out, one of the major reasons is the recognition they have earned by the World Education Congress as well as the Indian Education Congress for the “Best Digital Marketing Institute” award.
They also provide an Offline campus immersion option in Mumbai for their online learners via which the learners can visit the IIDE Campus and have some amount of training and assessment done offline and experience the IIDE culture first-hand.
Courses Offered
IIDE offers the following online courses in digital marketing:
- Advanced Certification in Digital Marketing (ACDM)
Preferred by: College Students, Freshers, Small Business Owners, Influencers - Professional Certification in Digital Marketing & Strategy (PCDMS)
Preferred by: Working Professionals, Agency Owners, Freelancers
Here’s a brief comparison of both the online courses:
| Course Benefits Matrix | ACDM | PCDMS |
|---|---|---|
| Duration | 4 months | 6 months |
| Certifications Offered | ✅ | ✅ |
| Ai Integrated Syllabus | ✅ | ✅ |
| Placement Assistance | ✅ | ✅ |
| 1-on-1 Mentoring | ✅ | ✅ |
| Module Specific Professors | ✅ | ✅ |
| Case Studies from Harvard Business Review | ❌ | ✅ |
| Leadership & Agency Skills | ❌ | ✅ |
| Project Management & Conflict Resolution | ❌ | ✅ |
Other Courses Offered by IIDE
- Post Graduation in Digital Marketing
Preferred by: Fresh Graduates
This course is designed by experts in the field who bring years of experience to the table. It might not be recognized as a traditional MBA but offers training & placements equivalent to a master’s program in digital marketing in just 11 months. Furthermore, IIDE offers specialization in two distinct niches – Performance Marketing and Creative Strategy – as an integral part of their program.
Syllabus
| Courses | Modules Covered |
|---|---|
| Advance & Professional Course |
Foundation ● Brand Truth: Marketing Fundamentals ● Customer Journey: AIDA Funnel ● Presentation Skills ● Introduction to Agencies & Departments |
| Advance & Professional Course |
Search Marketing ● Website Basics ● Search Engine Optimisation ● Google Ads ● E-Commerce ● Corporate Soft Skills ● Reporting & Excel Training |
| Advance & Professional Course |
Social Marketing ● Social Media Organic ● Brand Reputation Management ● Social Media Paid ● Influencer Marketing ● Resume & LinkedIn Profile Building |
| Advance & Professional Course |
Growth & Analytics ● Lead Generation & Nurturing ● Google Analytics ● Capstone Project ● Interview Preparation ● Mock Interviews |
| Exclusively in Professional Course |
Planning & Strategy ● Media Planning ● Conversion Rate Optimization ● Customer Relationship Management ● Blogging, AdSense & Affiliate Marketing ● Freelancing Economics & Overview ● Portfolio & Personal Brand Building |
| Exclusively in Professional Course |
Agency Skills ● Art of Pitching ● Client Servicing ● Campaign Planning ● Project Management ● Harvard Multimedia Case Study ● Leadership & Conflict Resolution Skills ● Masterclass: Economics of Digital Marketing |
Marketing Tools You’ll Master
A digital marketer’s day includes strategizing & executing those strategies with the help of tools. Mastering tools, both digital marketing & artificial intelligence (AI), that will fasten your progress as a digital marketer, is included in IIDE’s online digital marketing course.
Some of the marketing tools IIDE learners will master are:
Here’s what students have to say about IIDE:
Course Reviews
IIDE boasts a remarkable rating of 4.8 on Google, backed by an impressive collection of over 1000+ reviews. The high rating is largely attributed to numerous reviews by the students that praise the mentors, placement assistance, and the course curriculum.
Additionally, I also came across numerous Quora answers from IIDE alumni who spoke highly of their experiences and the quality of courses. As of now, I couldn’t find anything negative about them. However, you can dig a little more and check for yourself.
Contact Details
Phone Number: +91 96199 58615
Email ID: admissions@iide.co
Website: https://iide.co/online-digital-marketing-course/
2. Skema Business School
A well-established business school in France, SKEMA Business School is one of the leading French business schools, established in the year 2009. It provides a full-time digital marketing course supported by expert professors and mentors. With its lively ambiance and Expert guidance, this is one of the reputed digital marketing institutes in France.
Course Syllabus
- Digital Marketing And Advertising Strategy
- Digital Project Company Consulting
- Web Design Tools and Techniques
- E-Commerce and E-CRM, Social Network & Community Management
- Online Communication & Website Conception
- Google Ads Search Certification
- Digital Project Management and Innovation
Course Highlights
- AI in Digital Marketing & Business Analysis
- Technical Skills with Academic Knowledge
- Understanding the Risks of AI for Ethical and Responsible Usage
- Hands-on Experience with Company Projects
| Course Benefits Matrix | SKEMA Business School |
|---|---|
| Ai Integrated Syllabus | ✅ |
| Case Studies & Projects | ✅ |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | ❌ |
| Module Specific Professors | ✅ |
| Offline course | ✅ |
| Mandatory Internships | ❌ |
Course Placements
We were unable to find any course placement for the student at SKEMA Business School. To know more we suggest reaching out to the institute directly to gather more information.
Course Reviews
We couldn’t find a Google review for this institute. Kindly reach out to the institute website for more information.
Culture
Here, a glimpse of student life at SKEMA Business School–
Contact Details
Address: Lille, Paris, Sophia Antipolis
Website: www.skema.edu
3. Kedge-Business School
Kedge Business School was established in 2013, resulting from the merger of two well-known French Business Schools. The dual expertise comes under 1% of the world business school, triple-accredited by EQUIS, AMBA, and AACSB.
There are various subjects to learn like business engineering, Management, Marketing, Supply Chain, Finance. It also has a Digital Marketing Course in France with 4 campuses in Paris, Bordeaux, Marseilles, and Toulon.
Let’s see the modules that are covered in this course:
Course Syllabus
- NICT law and IT Security
- Business Model & Digital Economy
- Digital Management Project
- E-commerce Management Activities (Payment, KPI, Analytics, M-commerce, Cross Canal, Supply chain, etc.)
- CMS E-commerce and Search Engine Optimisation (Technique)
- UX Design and Web Ergonomics
- Graphic Design – (Adobe Photoshop) Certification
- Creating No-code Apps
- Video communication/creation (Adobe Premiere Pro)
Course Highlights
- Cross Training and Complementary Training
- A varied teaching methodology for maximum employability
- Experiential Learning
- An Ecosystem of respected partners.
- Excellent partnership with local industry players.
| Course Benefits Matrix | Kedge Business School |
|---|---|
| Ai Integrated Syllabus | ❌ |
| Case Studies & Projects | ✅ |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | ❌ |
| Module Specific Professors | ✅ |
| Offline course | ❌ |
| Mandatory Internships | ❌ |
Course Placements
We were unable to find any course placement for the student at Kedge Business School. To know more we suggest reaching out to the institute directly to gather more information.
Course Reviews
KEDGE Business School boasts a 3.9-star Google rating and is praised for its experienced faculty, diverse student body, and strong support system. However, some students have criticized the application process, particularly regarding age-related restrictions. Consider all factors before making your decision.
Culture
For this course, we were unable to find any pictures of the student culture at Kedge Business School as it is primarily available in online mode. To know more about the course, we suggest reaching out to the institute directly to gather more information.
Contact Details
Phone: +33 (0)5 56 84 55 55
Email: incoming@kedgebs.com
Address:- 680 Cours de la Libération, 33405 Talence, France
4. University of Glasgow
The University of Glasgow is ranked 10th in the UK and 33rd worldwide for International Strategic Marketing. This is the ideal place to undertake this online master’s course as it provides everything you need to forge a career in a contemporary marketing environment.
They offer an MSc in Marketing wherein you can choose digital marketing as a specialization course in the 2nd semester. The University of Glasgow offers one of the most reputable digital marketing courses in UK.
Course Syllabus
- Digital Marketing
- Social Media Marketing
- Brand Management
- Marketing Research & Analytics
- Marketing Management
Course Highlights
- Understand contemporary marketing principles, techniques, and contextual conditions
- The Adam Smith Business School is accredited by AACSB
- AMBA and EQUIS
- Making this online Marketing degree highly attractive to prospective employers.
| Course Benefits Matrix | University of Glasgow |
|---|---|
| Ai Integrated Syllabus | ❌ |
| Case Studies & Projects | ✅ |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | ❌ |
| Module Specific Professors | ❌ |
| Offline course | ❌ |
| Mandatory Internships | ❌ |
Course Placements
We were unable to find any course placement for the student at The University of Glasgow. To know more we suggest reaching out to the institute directly to gather more information.
Course Reviews
Steeped in history with stunning architecture (think Hogwarts!), the University of Glasgow boasts a vibrant campus and friendly city atmosphere (ranked top 10 for friendliness!).
Explore free museums, open study spaces, and cafes within its historic walls, all conveniently located in central Glasgow. While praised for its beauty and community, some mention limited disability support and challenges in fostering student connections, aspects to consider during your research. (4.7 stars on Google My Business)
Culture
Here, a glimpse of student life at the University of Glasgow-
Contact Details
Phone Number : +44(0)141 330 2000
Email Id: info@glasgow.ac.uk
5. Digital School of Paris
Digital School of Paris is a specialist institute that imparts web and marketing training. Located in the heart of Paris, it aims to train the future generation making them digital experts and market-ready. The institute also provides placement assistance as they have a good partnership with various companies.
Along with providing expert courses like architect experts, digital HR experts, it also conducts several mock tests regularly to keep track of the learner’s subject understanding.
Course Syllabus
- Digital Project Management
- Growth Marketing
- Design Thinking
- Digital Brand Content And Storytelling
- Social Entrepreneurship: Development Of The Business Plan
- Mastery Of Project Management (Analysis, Management, Methodology)
- Social Entrepreneurship: Development Of The Business Plan
- Intellectual Property Law And New Technologies
- Intellectual Property Law And New Technologies.
Course Highlights
- 10+ Modules
- Certifications
- Training
- 24/7 Support
| Course Benefits Matrix | Digital School of Paris |
|---|---|
| Ai Integrated Syllabus | ❌ |
| Case Studies & Projects | ✅ |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | ❌ |
| Module Specific Professors | ✅ |
| Offline course | ❌ |
| Mandatory Internships | ❌ |
Course Placements
We were unable to find any course placement for the student at Digital School of Paris. To know more we suggest reaching out to the institute directly to gather more information.
Course Reviews
With a 4.1-star Google rating, Digital School of Paris is praised for its industry-relevant curriculum and supportive career services, helping students like Emily land internships and Kaoutar secure freelance opportunities. However, some past students mention inconsistent advisor support, highlighting the need for improvement in that area.
Culture
For this course, we were unable to find any pictures of the student culture at Digital School of Paris as it is primarily available in online mode. To know more about the course, we suggest reaching out to the institute directly to gather more information.
Contact Details
Phone No: +33 01 73 43 30 00
Email: contact@digitalschool.paris
Address:22 Rue des Vignerons, 94300 Vincennes, France
6. IESEG
IESEG School of Management is one of the top business schools in France which has ranked 7th in France and 32nd in Financial Times Masters in Management 2023 ranking. Their organizational size, resources, and quality are very similar to some famous British universities. It provides courses both at the bachelor and master level.
Some of the popular courses are international business, international accounting, fashion management, investment banking, audit control, and big data analytics. They have other different programs like spring programs, summer programs, and even executive programs.
Let’s look at their digital marketing course syllabus:
Course Syllabus
- Marketing And Management Essentials
- Digital Marketing
- Customer Relationship Management
- Innovation and New Business Development
- Language Courses
- Hands-On Experience
Course Highlights
- On-Campus training
- Certifications
- Industry experts as trainers
- 24/7 Support
- Live projects
- 20+ Modules
- Workshops and Corporate Events
- Internship
| Course Benefits Matrix | IESEG School of Management |
|---|---|
| Ai Integrated Syllabus | ❌ |
| Case Studies & Projects | ✅ |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | ❌ |
| Module Specific Professors | ✅ |
| Offline course | ✅ |
| Mandatory Internships | ✅ |
Course Placements
We were unable to find any course placement for the student at IESEG school of management. To know more we suggest reaching out to the institute directly to gather more information.
Course Reviews
IESEG School of Management boasts a 4.6-star rating on Google My Business, praised by many for its strong academic foundation and practical learning opportunities, as evidenced by a reviewer who called it “a suitable place for who is looking for both academic knowledge and practical experiment.”
However, some students have raised concerns about administrative efficiency, with one reviewer highlighting the lack of a finalized schedule even a day before the start of the academic year.
Culture
Here, a glimpse of student life at the IESEG School of Management-
Contact Details
Phone: +33 (0)320 545 892
Email: v.leroy@ieseg.fr
Address: Lille Campu IÉSEG School of Management, 3 rue de la Digue 59000 Lille – France
Additional points to consider
It’s crucial to choose the right digital marketing course that aligns with your career goals and learning preferences. To help you make an informed decision, we’ve compiled a list of points you should consider when selecting a digital marketing course.
Finding the Right Learning Mode
Consider whether you prefer on-campus learning or are open to online courses. Local institutes may provide the advantage of networking opportunities, while online courses offer flexibility.
Balancing Time Commitments
Understanding the course duration and flexibility is vital, especially if you have other commitments like work or studies. Explore whether the course offers options for part-time or self-paced learning.
Ensuring Credibility
Certification plays a pivotal role in validating the quality and credibility of a digital marketing course. Look for courses that are recognized by industry associations and top brands.
Learning from Industry Experts
The expertise of the faculty members can make or break your learning experience. Make sure the trainers have hands-on experience in digital marketing. You can also register for a demo class to get a hint about the teaching methodology.
Get in touch with the Alumni
Before choosing any course, see where the institute’s alumni are, and what are they up to. For this, you can use either Instagram or Linkedin.
For e.g: Search for “IIDE” or any institute on LinkedIn > Companies category > Alumni Page
Here’s an example 👇
You can use LinkedIn to get a good sense of the institute’s placement record. This information can be very helpful for you when choosing a course.
By carefully considering these factors and using tools like LinkedIn to connect with the alumni, you can get a better idea of which course aligns with your career goals
As we conclude this blog, I hope it has offered you a clearer understanding of your choices and helped you determine the course that best fits your needs. But, if you need any help, you can schedule an appointment with us to learn more about digital marketing courses.
Wishing you all the best for your future and happy learning!
FAQ – Frequently Asked Questions
Q. Which is the best digital marketing course in France?
Ans: As we have mentioned in the listicle above, IIDE’s Online Digital Marketing course is the best if you want to pursue a career in digital marketing. IIDE provides live online lectures with 1-1 on mentoring sessions to help students get a thorough understanding of digital marketing topics.
Q. Is Digital Marketing a good career?
Ans: Yes, Digital Marketing is a good career. Digital Marketing is one of the fastest-growing industries in today’s world. With the rise in demand in digital marketing, there is a rise in job opportunities too. By specializing in certain digital skills, you will be able to get a high-paying job in the industry.
Q. What will be the salary of a Digital Marketer?
Ans: The average salary of a digital marketer is around £26,256 per year in the UK. But the salary mainly depends upon factors such as the company you are working for, the expertise in the field, and experience in the industry.
Q. What are the eligibility criteria for a digital marketing course?
Ans: The eligibility criteria for a digital marketing course is that any individual applying for the course should be 16 years or older. However, a 12th Grade Pass (10+2) with a minimum of 50% marks will be preferred.
Q. Is the digital marketing course difficult?
Ans: The digital marketing course is not difficult. With the help of industry experts, live lectures, 1-1 on mentoring, and doubt clearing sessions IIDE makes it easier for students to understand every aspect of digital marketing while also helping them master the digital skills
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