Digital Marketing has been an emerging trend which is slowly taking over the world due to its convenience and effectiveness. In India, it has been a trending topic as people come to know more about its uses day by day, and see how effective it truly is. Delhi being the capital of India, is one of the cities focusing and developing the ways marketing can be done digitally. So today, we will look at some digital marketing careers in Delhi. But first, let’s look at what digital marketing is.
What is Digital Marketing?
Digital Marketing, also known as online marketing, is a phenomenon that has been spreading through the world like wildfire. No matter what business or what subject, anything marketed digitally receives a lot of attention.
Digital marketing is advertising of goods and services digitally, that is, through websites, social media platforms, etc. In today’s world, a good portion of the population use the internet to buy things or receive services online. This has made everything much more convenient.
Now that you know what digital marketing actually is, let’s look at the digital marketing careers in Delhi you should definitely look for.
Digital Marketing Careers in Delhi:
Some of the top digital marketing careers in Delhi are as follows
1. Digital Marketing Manager
An organization that is looking forward to carrying out digital marketing will require a digital marketing manager, just like any other department. A digital marketing manager is the one who makes sure what is put out for the audience to look at, how it is portrayed and on what platforms or what means it is put out. They take care of the overall marketing that has to be done digitally,
Digital marketing is a process that could become complex for big companies and hence, Digital marketing managers play a vital role in the organization. They make sure that there is maximum engagement and come up with strategies that make sure that the organization sees growth in customers through digital means.
2. Content Marketer
Content, the main thing that gives an idea of what is being said. Content is very important when it comes to marketing. It is what intrigues people to keep reading and hence keeps them interested. If the content is not attractive with good grammar and layman language yet put forward in an elegant way, people will lose interest quickly.
As a content marketer, it will be your job to make sure that people keep reading about the product or service and convince them through words alone to buy the product. The content marketer is responsible to come up with content strategies and make sure that they can bring in maximum engagement.
3. Social Media Manager
Digital marketing is done through a lot of platforms and means. Through the official website of the brand, through ads on google, etc. However, social media has a major effect on people in today’s world. Everyone is on their phone, and if your product or service is meant to target teenagers or young adults, this is a significant way to market digitally.
Social Media Managers have the responsibility of looking out which social media platform is suitable for the product or service being offered and come up with strategies to bring in as much engagement as possible. They collect data from such websites and then proceed accordingly.
4. Web Developer
A website’s graphics are the first thing that the people notice when they visit it through any ad. That’s the first thing that attracts someone. The aesthetics, the graphics, the convenience and ease at which you can get information, etc. That is basically the job of a web developer. A web developer analyzes the needs and wants of the people and accordingly designs the website to their convenience.
A web developer is a good job as every brand wants their website to attract people. If you have an interest in such a position, you need to know about the various coding languages, the needs of the people, the functionality and the technicality of it all.
5. SEO Manager
SEO, one of the most spoken about topics when it comes to digital marketing. Search Engine Optimization, more commonly known as SEO is a vital part of marketing digitally. SEO is a part of SEM, and it is the process of boosting your engine rankings and trying to appear on the first page when someone searches for your keyword or for a related keyword to your product or service.
It is a very important job to do and it is a skill that will help you in the future as well. SEO is on the rise and so people who can make sure the keyword is used well in order to increase the SEO score are the ones who are the most eligible for this job. This is an in-demand job that you should definitely look into.
6. Email Marketer
Many people think that email marketing is not that vital when it comes to digital marketing. They don’t know how wrong that thought was. Email marketing, even though it has been done way longer before digital marketing was a trend, is still a significant part of digital marketing. It is the process of sending personalized emails to potential customers. It helps people understand the value and specifications of the product or service being offered.
As an Email marketer, you will be drafting emails and making sure you provide personalized messages and attract as much engagement as possible.
Analysis is something that every company needs. You need to know your customers, their needs and wants, the situation in the market, etc. Analyzing everything helps in providing the best possible outcome. And that’s what the job of analysts is all about.
Data analysts and even A.I technology specialists are the people who carry out these responsibilities. On the basis of their research, all the other employees make their strategies and apply them accordingly. Artificial Intelligence has also emerged as a very helpful tool when it comes to digital marketing since it makes it much easier to gather information.
8. SEM Specialists
Search Engine Marketing or otherwise known as SEM is a well known method of digital marketing. Unlike SEO, this method enables ads to be visible to users if they search for a keyword that is related to the ad. You might have noticed some ads that pop up at the top of your search results or at the side of your screens, these are the results of SEM. SEM is paid search marketing.
Search Engine Marketing Specialists are responsible for paid ads across all search engines and display networks. It is an important position for the company and if you are someone who is not intimidated by numbers, you should definitely consider it.
9. Automation Experts
Automation is all there is when it comes to digital marketing. It is the procedure of using artificial intelligence and softwares to carry out the digital marketing activities. This is also an in-demand job as it is one of the important aspects of digital marketing.
Companies want tasks to be automated which are repetitive in nature such as ad campaigns, email marketing, etc. This will help provide for the people who are potential prospects. This job comes with a good package too as these skills are required in today’s world.
10. Paid Media Specialists
As the name suggests, a paid media specialist is a person who specializes in which platform should be funded for marketing their ads digitally. This means that they decide on which platform brings the best traffic to their website depending on the demographics of the target audience. They need to be both creative and analytic, making it a difficult job for many.
Which platform will advertise is completely dependent on the paid media analyst. They are allotted some funds for digital marketing and they need to make sure they can make the most out of it.
Job rankings according to the salaries:
Lets see the rankings of these digital marketing careers in Delhi.
|Careers||Salary Per Annum|
|Digital Marketing Manager||6.8 Lakhs|
|Paid Media Specialists||6.75 Lakhs|
|Email Marketer||5.6 Lakhs|
|Content Marketer||5.4 Lakhs|
|SEM Specialists||4 Lakhs|
|SEO Manager||3.84 Lakhs|
|Social Media Manager||3.72 Lakhs|
|Web Developer||2.88 Lakhs|
Why Should You Opt For a Digital Marketing Career in Delhi?
Or so you may ask. Well, our answer to that is, why shouldn’t you? The benefits are endless and the skills you learn will be with you forever. It is a great opportunity with most careers paying well. Still don’t believe it? Here are some of the benefits of digital marketing careers in Delhi.
Unlike traditional marketing methods, digital marketing is cost-effective. It saves a lot of the resources of the company by making sure that the right people are targeted depending on the product or service being sold.
It is the way to go for any business that has been recently launched or any startup that wants to grab the attention of the people. Many times, digital marketing enables small businesses to compete with big businesses at a very low expense compared to the high end marketing done by big companies.
2. Engagement of the People
Engagement. One could argue that it is what can make or break a company. Without engagement, no one acknowledges your business. If no one acknowledges your business, then you don’t get customers. Pretty simple to understand, isn’t it? However, many people fail to understand its importance, leading to a failing marketing campaign.
If people are targeted effectively, that is, if people who have a need for the product or service are shown the ad, then there will be engagement. Once there is engagement and people like what they see, there will be more publicity through word of mouth.
Did you know that you can make people under a specific demographic view your ad? Depending on your product or service, you can make sure that the ad reaches the audience accordingly.
Even if you are not sure what type of people you are targeting, you can always extract the data that is made available by them online and accordingly set targets.
4. Reach and Visibility
As we have discussed above, digital marketing is done through websites and social media. These platforms have a global reach and hence people all over the world can view your advertisement. If you operate your business on an international level, then digital marketing is the best option you have to make sure your product or service can reach the targeted audience.
5. Easy to start
Digital Marketing is easy for today’s generation to understand. This is because we are all working on our phones and have knowledge about social media platforms, even if we don’t use them. This is what makes these careers more attractive. Even if you stop working as an employee, you can always use these skills for yourself, if you decide to start your own business.
Is digital marketing a good career?
If you are someone who is interested and fascinated by digital stuff and also has a creative yet analytical mind, digital marketing might just be the job for you. With its spread globally like a wildfire, it is one of the best careers to go for.
Is digital marketing a stressful job?
If any job were easy, everyone would be doing just that. Digital Marketing can be a complex process when learning as it has a lot of must dos and a lot of technicalities. You need to make sure your concepts are clear. However, once your hand gets used to it, it will be a lot easier and provide a lot more convenience when working.
Which cities are best for digital marketing careers in India?
There are opportunities in a lot of cities since this is a hot topic right now. However, cities like Delhi, Mumbai and Bengaluru are the cities which are the best for digital marketing careers in India.
If you are someone who is a quick learner, interested, confident and a creative person, digital marketing careers in Delhi might just be the best for you. Check out more about digital marketing at
www.iide.co to help you even more.