In-Depth Case Study on Marketing Strategy of Dabur

The Dabur marketing strategy revolves around promoting its natural and Ayurvedic heritage. The brand emphasises sustainability and health-focused products, aiming to target health-conscious consumers while maintaining a strong connection with traditional values.

Dabur uses its market positioning to highlight its Ayurvedic expertise and natural product offerings. The brand focuses on health and wellness, positioning itself as a leader in holistic, herbal solutions across personal care, healthcare, and food segments.

The vast Dabur product mix covers personal care, healthcare, and food products. From hair oils to honey, Dabur's range is centred on natural and Ayurvedic formulations, catering to various consumer needs with diverse product lines.

Dabur's promotional strategies combine traditional advertising with digital marketing. Campaigns like Dabur Red Toothpaste and Real Juice leverage television, print, and digital platforms to engage consumers, ensuring a wide-reaching and effective brand presence.

Dabur's digital marketing strategy is leveraging social media, influencer marketing, and e-commerce platforms to reach tech-savvy and health-conscious consumers, expanding its digital footprint through engaging content and targeted online campaigns.

One notable Dabur marketing campaign is the 'Dabur Chyawanprash Immunity Campaign,' which emphasised immunity-boosting products during the pandemic. It leveraged social media and celebrity endorsements to reinforce Dabur's expertise in natural healthcare.

Dabur maintains consumer trust through a consistent brand strategy by offering quality natural products and preserving its Ayurvedic heritage. The brand builds strong loyalty across generations by focusing on consumer health and sustainability.