Looking for Content Marketing Courses in Lucknow? Want to dive and explore the world of content marketing and learn its nuances but don’t know how? Then, you’ve landed at the right place!
If you want to learn and gain the basics and advanced level knowledge of content marketing, then we’ve covered you. This blog includes the best content marketing courses in Lucknow with all the necessary details like the course syllabus, duration, and fees that will help you kick-start your creative career journey!
But before we start, let’s answer this simple question- do you love consuming content? Or how much time do you spend consuming content in a day? Well, we probably have the answer!
An internet user spends 6 hours 53 minutes online on average every day according to Forbes! That’s surprising, isn’t it? This answers the wide scope content marketing has! Let’s dive a little deeper!
What is Content Marketing?
Content Marketing is the marketing technique of planning, creating, managing, and distributing relevant and valuable content on online platforms for the target audience. It is a strategic approach that is well devised to attract the user’s attention.
Content Marketing involves marketing blogs, emails, newsletters, social media posts, whitepapers, and many others. The goal is to provide value to the audience and create an interest in the mind of users regarding the products, or services of the business, and create brand awareness.
The most important responsibility of a content marketer is to persuade people to take action. For this, he must possess skills like content creation, research, editing, data analysis, SEO, content promotion, and many others.
Content marketing is in huge demand. This is because businesses rely on content marketing to connect with customers thus leading to the hiring of content marketers. Let’s have a quick look at the jobs available in Lucknow for content marketers:
(Source: LinkedIn)
Surprising, isn’t it? These are the job opportunities in Lucknow and thus, you’re on the right track!
Bonus Tip: Content marketing is a part of digital marketing because digital marketing is a world in itself. If you want full proof training in digital marketing, you may check out IIDE’s Online Digital Marketing Course which is taught by industry experts in a comprehensive and question-oriented format.
Now, that we know what is content marketing and its scope, let’s have a look at the best content marketing courses in Lucknow.
5 Best Content Marketing Courses in Lucknow:
1. IIDE – The Digital School
IIDE is one of today’s leading institutes for digital marketing in India. Having been named the “Best Digital Marketing Institute” at the World Education Congress Awards 2021, IIDE is raising the bar of global education.
IIDE is transforming the way students learn today. Unlike other traditional institutes, IIDE doesn’t encourage students to learn from PPTs which have not been updated for a long time. We believe in a customized, concise, and real-world relevant curriculum.
Of the numerous specialized courses available, IIDE offers an Online Content Marketing Course that follows an advanced teaching methodology. The course begins with watching high-quality video lectures, followed by live online sessions and you will also be given assignments as well as practice tests to assess your knowledge.
Want to learn more about this Content Marketing course? Here’s everything you need to know about IIDE’s online content marketing course with certification. But before we get into the details of the course, here’s a glimpse of student life at IIDE.
Content Marketing Course Syllabus
- Setting Up Your Base
- Breaking down the AIDA Funnel
- Defining Your Brand & Target Audience
- Content Creation
- Content Publishing
Content Marketing Course Faculty
IIDE has a team of wonderful trainers, who are industry experts and have hands-on experience in the subject they teach. This helps the students to learn from the top business leaders and get some insights into the corporate world as well. Below mentioned is the trainer responsible for teaching IIDE’s Online Content Marketing course:
Content Marketing Course Duration & Fees
The duration of the online content marketing course is approximately 9 hours. The content marketing course fees are INR 12,000.
This fee may appear to be a little on the high side, but have a look at the course highlights:
Content Marketing Course Highlights
- Industry-recognized IIDE Certification
- 6+ Hours of Live Class
- 1+ Hour of Video Lectures
- Attend lectures via any Device
- Access to Video lectures for 30 days
- Practice Tests & Assignments
- Learn From Experts
- Dedicated Q&A Support and Help
Certification Offered
On completion of this online Content Marketing course, you will be able to create content based on your target audience and become a professional in content creation. IIDE’s certificate serves as a testament to the knowledge and skills you have gained.
IIDE Students Work At
Student Reviews
It is always said that learning from the best will give you a better understanding and a great experience.
So, if you wish to catch a glimpse of how learning is at IIDE, sign up for this free masterclass led by Mr. Karan Shah, CEO, and founder of IIDE, himself on the basics of digital marketing.
Now, this masterclass is not directly related to Content Marketing but it will give you an overview of digital marketing. This way you get to learn something new and also decide if our teaching style works for you.
Contact Details
Phone Number: +91 96199 58615
Email ID: admissions@iide.co
Website: https://iide.co/content-marketing-course-online/
2. Hubspot
Hubspot is a well-known platform for providing content marketing courses. Its courses are designed in such a way that they will enhance your skills while increasing your knowledge base. It provides a diverse range of courses which include Social Media Marketing, PPC, Digital Marketing, and many others.
Through this Content Marketing course by Hubspot Academy, you will learn the eccentric ways in which content marketing helps in boosting brand awareness. It will also help you to understand how you can promote content effectively.
Course Syllabus
- The Power of Storytelling
- Building a Content Creation Framework
- Planning a Long-Term Content Strategy
- Generating Content Ideas
- Creating Quality Blog Content Your Audience Loves to Read and Share
- How HubSpot Uses Blogging to Rank #1 on Google
- Extending the Value of Your Content Through Repurposing
- Creating Topic Clusters and Pillar Pages
- How to Create a Successful Video Marketing Strategy
- Building a Guest Blogging Strategy Powered by SEO
- How to Effectively Promote Content
- Measuring and Analyzing Your Content
Course Duration & Fees
This content marketing course in Lucknow is for a duration of 7 hours and 23 minutes and is free!
Course Highlights
- Learn from Expert Mentors
- Available Language
- Course Completion Cerftitcae
Contact Details
Phone: +91 1171279211
Email: NA
Address: 25 First Street, 2nd Floor Cambridge, MA 02141 United States
3. Simplilearn
Simplilearn is one of the leading platforms for providing training programs in the digital economy. Through hands-on training and open-source projects, it ensures that the learners have a better learning experience. It assists students in learning and exploring advanced concepts such as Search Engine Marketing, Search Engine Optimization, Social Media Optimization, Social Media Marketing, and more.
Simplilearn’s Content Marketing course will help you in improving your content writing skills with its marketing. If you want to become a content writer and learn its nuances, then this course might be helpful for you. You will be exceeding accuracy in developing pertinent content marketing strategies and making use of popular content marketing tools to make the most of your campaigns successful.
Course Syllabus
- Introduction to Content Marketing
- Developing a Vision of Content Marketing Success
- Developing a Business Case for Content Marketing
- Creating a Successful Content Marketing Strategy
- Creating A Remarkable Editorial Mision Statement
- Targeting Customer Indent Instead of Demographics
- Targeting Key Influencers
- Producing Help, Hub, and HConsistentlyconsistently
- Producing Engaging Content More Frequently
- Using Effecting B2B and B2C Content Marketing Tactics
- Building Successful B2B and B2C Social Media Platforms
- Helping Customers Find Information They Seek
- Helping Key Influencer Impact the Buyer’s Decision Making
- Measuring Content Effectiveness
- Measuring Return on Marketing Investment
- Improving with Expertimineting New Initiatives
- Improving Effectiveness by Becoming More Sophisticated
- Content Marketing in the Foreseeable Future
Course Duration & Fees
Simplilearn’s content marketing course duration will be of 15 hours and the fee for this course is INR 13,545.
Course Highlights
- Lifetime access
- 24×7 learner assistance and support
- 15 hours of high-quality e-learning content
- 4 progress quizzes after each lesson
- 5 practice projects
- Case studies on both B2B and B2C examples
- Assessment tests on completion of the course
- Comprehensive, up-to-date content
Contact Details
Phone: 1800-212-7688
Email: simplilearn@gmail.com
Address: 201 Spear Street, Suite 1100, San Francisco, CA 94105 United States
4. Udemy
Udemy is one of the reputed academies of digital education. It not only teaches one the respective subject but also how to implement it in the right manner. It offers comprehensive counseling, training, and placement assistance. The institute is recognized for providing relevant education and interview advice, with a highly experienced faculty.
Udemy offers courses in the categories of Personal Development, Music, Office Productivity, Marketing, Business, Lifestyle, Design, IT and Software, and many others. Its Content marketing course includes how to plan and implement a content marketing strategy that will take your business to the next level.
Course Syllabus
- Introduction
- Basic Concepts – Understanding Content Writing
- Content Marketing
- Copywriting
- Content Writing Simplified
- Optimizing Content for SEO
- Content Promotion
- Tips to Become a Successful Writer
- Blog Post Writing
- Conclusion
- Bonus Section
Course Duration & Fees
This Content Marketing course in Lucknow is for a duration of 3 hours and 37 minutes and costs INR 499.
Course Highlights
- 3.5 hours of on-demand video
- 8 articles
- 12 downloadable resources
- Full lifetime access
- Access on mobile and TV
- Assignments
- Certificate of completion
Contact Details
Phone: NA
Email: press@udemy.com
Address: ResCowork 07, 10th Floor, Tower B Unitech Cyber Park, Sector 39 Gurgaon
5. Coursera
Coursera is an online learning platform that allows individuals and businesses to learn without any limits. It offers professional degrees and certificates from world-class universities and has collaborated with more than 275+ leading universities around the world.
Coursera offers various courses like Personal Development, Health, Language Learning, Information Technology, Business, Maths and Logic, Data Science, Art and Humanities, Computer science, and many more. Its Content Marketing course will help you dive into and understand the aspects of this niche.
Course Syllabus
- The Content Marketing Ecosystem
- The Strategic Context (The 7A Framework)
- Mapping the Journey: Crafting a Content Marketing Strategy
- The Strategic Types of Content
- Managing Your Content
Course Duration & Fees
This Content Marketing course in Chandigarh is for a duration of 19 hours and you can enroll for free!
Course Highlights
- Flexible deadlines
- Shareable Certificate
- 100% online
- Intermediate Level
Contact Details
Phone: (800) 952-5210
Email: press@coursera.org
Address: 381 E. Evelyn Ave Mountain View, CA 94041
FAQ – Frequently Asked Questions
Q. Which is the best Content Marketing course in Lucknow?
Ans. As mentioned in the listicle above, IIDE’s Online Content Marketing Course is the best in Lucknow. It is because here you’ll learn how to create a holistic content marketing strategy that engages with your target audience and turn them into paying customers. With that, you’ll learn from industry experts that will help you gain deep insight into this niche.
Q. What does a content marketer do?
Ans. A content marketer plans, strategies, manage and distribute content to all the platforms where a brand or company carries on its business and analyzes the performance to see what is working and what resonates better with the audience to ensure the attainment of business goals.
Q. What are examples of content marketing?
Ans. There are many examples of content marketing that we see in our daily lives. These include blogs, email newsletters, podcasts, social media posts, YouTube videos, shorts, reels, and much more. The essence of content marketing is to provide value with relevancy to the audience.
Q. Is content marketing difficult?
Ans. Content marketing involves distributing various and varied kinds of content to multiple online platforms consistently which can be a little complicated and exhausting if you’re new to this niche. But once, you’ve realized that it’s content marketing that interests you, it may not be so complicated for you.
Q. What type of content is most successful?
Ans. Video is the most successful type of content because video unlike images resonates more with the audience and connects with them on a personal level. That is why, we can see a surge in the demand for videos like YouTube shorts, live, vlogs, and other types of video content.
Conclusion
Above were the best content marketing courses in Lucknow that will help you dive deeper into this niche and explore it better. While giving a shot to content marketing you must know that it is more than just writing content but also managing and distributing it to online platforms.
Thus, with being a good writer you must also be good at strategizing and managing the content with analyzing the performance to see what works better. A content marketer earns INR 5,53,507 on average, according to Payscale. So, if you love writing and managing, you must go for it!
With content marketing, many other digital marketing skills are high in demand and thus, highly paid. If you want to understand and cultivate these skills, you may opt for IIDE’s short-term certification courses that will help you understand its nuances while giving you an enriching experience.
Want to pursue a career in digital marketing? Check out MBA in Digital Marketing Programme by IIDE. This Post Graduation Programme will impart all the relevant and necessary digital marketing skills with managerial skills that will help you get a job in a leading brand and digital setup.
We hope you had a great time reading this blog and it has helped you find the best content marketing courses in Lucknow that most appeal to you. Have any queries? Please let us know in the comments below. Happy Reading!
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