Why Should I Choose a Masters in Digital Marketing?
There’s no denying the fact that recruiters are on the lookout for ‘certified digital marketers with skills, knowledge, and experience to effectively use digital marketing technologies and strategies. Let’s understand why one can go for a Masters in digital marketing:
- Businesses are shifting to digital space. For a smooth transition and uninterrupted flow, these businesses need skilled professionals who can help them make money with the help of digital marketing.
- Industry veterans and experts teach a Masters programme, helping students understand the industry better with all the necessary knowledge to excel.
- These programmes train students on tools like Google Adwords, Meta Ads, Mailchimp, Amazon Ads, etc., making them fully ready for all the industrial requirements.
- MSc in digital marketing covers real-world case studies. These case studies highlight real-time problems and solutions. This helps the students to integrate their theoretical knowledge into practicality.
- Since a Masters in digital marketing is an ever-evolving course with new updates coming in every day, it pushes students from their comfort zone to learn and explore new things every day.
- After completing a Masters programme in digital marketing, one can start their own business or just switch from traditional business to the digital world.
Now that we understand the importance of a Masters in digital marketing, let’s dive into career options after digital marketing.
Top 8 Careers After Masters in Digital Marketing
Here are some of the job roles you can pursue after completing a master’s in digital marketing. A professional programme equips you with the skills needed to take on mid to senior managerial roles directly. If you’re wondering how to choose a career in this field, consider your interests and strengths to align with the role that suits you best.
1. Brand Manager
A brand manager’s role is one of the most in-demand job roles. The responsibility of a brand manager is to look after a brand’s overall marketing disciplines. It includes formulating brand strategies for the promotion of the brand, launch of a new product, etc.
It involves analysing heavy volumes of data and making decisions based on that information. The main aim is to achieve the business objectives of the brand and work with a team of skilled professionals.
Salary: ₹8L – ₹21L/yr (Source: glassdoor)
Future scope
Managing all the marketing efforts and communication of a brand is not everyone’s cup of tea. It needs strategic planning, the right marketing mediums, and the message to make it a successful marketing campaign.
A brand manager ensures everything is in place and all the marketing tactics are helping the brand to grow and achieve its desired goals. Brand managers rely on data and market research to gain insights into consumer behaviour, market trends, and competitor strategies.
The future scope involves leveraging data-driven decision-making processes to optimise brand performance and drive business growth.
2. Client Servicing Manager
Clients are the heart of any company and to ensure smooth processes and services for them is the #1 priority. That’s where client servicing managers step in. Their key responsibility is ensuring every customer is met with a hassle-free experience. Needless to say, this skill is typically taught throughout a good digital marketing course with placement.
Formulating ideas for it, keeping a constant check on the processes and taking feedback from clients to bring better and optimal solutions to the table is very important. A client servicing manager is also responsible for managing and working with client servicing representatives.
Salary: ₹5L – ₹10L/yr (Source: glassdoor)
Future Scope
Client servicing managers are the heart of any company. They ensure a smooth flow of communication with the company’s existing and new clients.
Any business that you see around needs to have good relations with its customer base to earn and grow. Businesses are always up to hire skilled professionals with commendable communication skills and a hunch of data-driven approach.
The future scope of a client servicing manager in digital marketing is multifaceted, encompassing strategic client relationship management, account expansion, digital transformation, customer experience enhancement, and cross-functional collaboration.
With the right set of tools and knowledge, client servicing managers can drive value for both, clients and their organisations in the dynamic digital marketing landscape.
Do you find this article insightful? Read our digital marketing blogs and digital marketing case studies to explore a wealth of knowledge now!
3. Content Marketer
As the role suggests, content is a key part of this job. Content marketing involves creating content for the online world. This can be done through blog articles, videos, email newsletters, social media content, etc.
The main aim of the content marketer is to create valuable content and distribute it across relevant channels to retain and attract an audience and increase website traffic.
As a content marketer, one has to work on various tasks like managing a blog, creating drip campaigns, copywriting, guest blogging, PR, and video creation.
Additionally, explore digital marketing certification courses that help you obtain recognised credentials and deepen your expertise, thereby enhancing your career prospects in the digital marketing field.
Salary: ₹4L – ₹8L/yr (Source: glassdoor)
Future Scope
Content is king in digital marketing. One needs to create relatable and high-ranking content to get into the search terms and rank in SERP. Creating engaging content grabs the audience’s attention and persuades them to make a purchase.
Content marketers are also responsible for building community around the brand by putting in highly relatable content.
With strategic content planning, creation, distribution, optimisation, and engagement, a content marketer ensures that the brand’s message is delivered to its target group.
The future seems bright for content marketers with their creativity, analytical skills, and a deep understanding of audience needs.
AI tools like ChatGPT can help you generate amazing content within a few minutes. You can learn this by enrolling for our free ChatGPT course now!
4. Account Manager
An account manager is a job role mainly for digital marketing agencies. This is because agencies work with multiple brands at the same time.
Hence, as an account manager, one has to manage the account and the work of any single brand entirely.
From strategising different ideas for the brand to its implementation with a team of experts and ending with the tracking and reporting of results, it is the responsibility of an account manager.
Depending on the agency, an account manager can also be assigned more than one brand under his responsibility.
Salary: ₹3L – ₹9L/yr (Source: glassdoor)
Future Scope
The role of an account manager in jobs after a Master in digital marketing is crucial for maintaining client relationships, strategic planning, cross-selling, and upselling services.
With strong communication and an understanding of digital trends, account managers can thrive in careers after post graduation in digital marketing.
The role also involves digital transformation, campaign optimisation, and brand advocacy, making it a multifaceted career. The scope of a Masters in digital marketing for this role looks promising as companies continue to seek skilled mediators between clients and creative teams.
5. Paid Media Expert
A paid media specialist is responsible for bringing in traffic to your web portals via online advertising on platforms like Facebook (Meta), Instagram, Google, etc. As a paid media specialist, you need to have the best of both worlds – a mix of a creative and analytical mind.
They need to be quick in identifying which platforms would be best for reaching their audience and creative with their media buying skills to get the best optimisation of input for greater output.
60% of the marketing budget will be allocated to digital spending, which just adds to the fact that every digital team needs a specialist in paid media. Hence, paid media is unquestionably a flourishing digital marketing career in 2025.
You can learn paid media by enrolling in a performance marketing course that covers Google & meta ads along with Google analytics.
Salary: ₹3L – ₹9L/yr (Source: glassdoor)
Future Scope
As 60% of marketing budgets shift to digital advertising, job opportunities for paid media specialists after digital marketing courses are on the rise. These experts help businesses run effective ad campaigns, combining both, paid and organic strategies.
With deep insights into performance analysis and conversion rate optimisation, the career after digital marketing for paid media experts is highly valued.
This profession allows individuals to contribute to strategic planning, platform expertise, and campaign success, ensuring that there’s always a job after digital marketing training in this dynamic field.
6. SEO Expert
Search Engine Optimisation refers to ranking a website or web page based on search engine results. An SEO expert analyses, reviews, and optimises websites using organic techniques. They also develop content with targeted keywords to increase website traffic. You can learn this by enrolling on an SEO course online.
SEO is an evolving field, as search engine algorithms are frequently updated. Therefore, it is essential for SEO experts to stay up-to-date with the latest trends and news on algorithm changes.
Salary: 8L / 15L yr (Source: Glassdoor)
Future Scope
SEO is focused on organic marketing, and SEO experts must master SEO tools and stay updated with Google’s changes to maintain top search rankings.
While some might find SEO repetitive, others who understand the keyword strategy and know how to rank high on SERPs can excel.
A solid career in digital marketing requires close collaboration with content teams to create SEO-friendly material. They also handle content gap analysis, multimedia optimisation, and structured data for increased visibility.
In the current digital landscape, every business seeks an expert who can handle organic marketing, and as awareness around sponsored content grows, the demand for SEO experts continues to rise.
Individuals seeking job opportunities after digital marketing courses will find a promising future in SEO, where professionals are crucial for reducing ad spend and boosting organic presence.
Bonus Read: SEO Tips and Tricks
