The What, Why, Where & How of a Career in Digital Marketing

Updated on: Jun 10, 2020

The Internet is embedded in every corner of our lives. It has changed almost every facet of our lifestyle, whether it’s the most basic need or luxury in our lives. Don’t believe me? 

Do you remember the last time you ordered your food using a takeaway pamphlet? Or better yet, the last time you listened to music on channels like MTV? I can’t remember either! My point being – things have changed drastically.

With almost 50% of the earth’s population on the internet, naturally, it has compelled marketers across the world to hop on this opportunity. Thereby, giving birth to digital marketing.  

Because of the large number of potential customers, some people have decided to pursue a career in digital marketing. However, many enthusiastic newcomers are still undecided about whether digital marketing is a smart career choice.

Don’t worry, we’ve got you covered and made sure you know all you need to know about digital marketing before pursuing a career in it.

Be sure to also read our blog on Top 13 Opportunities of A Career in Digital Marketing in India – All You Need To Know. We go over the career opportunities available in digital marketing in greater detail.

But Wait, What Exactly is Digital Marketing?

Before we delve into the why, where and how of a career in digital marketing, let’s clear our doubts about what digital marketing really is.

In simple terms, like traditional marketing, digital marketing is the promotion of a company’s products or services. However, marketers convey these promotional messages to their consumers via the internet. 

Some digital marketing activities are search engine optimisation (SEO), social media marketing (SMM), search engine marketing (SEM), content marketing, email marketing, influencer marketing, e-commerce marketing and more.

I’m sure you’ve come across these tactics more than once. For example, have you noticed how the items you left in Amazon’s shopping cart follows you around on different platforms? It would probably look something like this:

What is digital marketing - Amazon retargeting ad

Source: Pacvue

In the digital industry, we call this remarketing. It is a digital marketing tactic used to deliver targeted ads to consumers that have visited a business’s website. Pretty cool, right?

Check out our blog on A Complete Guide To Remarketing & How It Works if you’re interested in learning more about remarketing. This blog will provide you with all of the necessary knowledge to recognize the power of remarketing.

Now that you have a basic understanding of digital marketing, let’s discuss why so many individuals across the world are looking to pursue a career in digital marketing.

Why a Career in Digital Marketing?

With over 4 billion people using the internet, digital marketing is gaining more and more importance in the eyes of every business today. Digital marketing has allowed marketers to communicate with the right target audience at the right time and the right place for half the cost! Hence, every business around the globe is moving its advertising dollars from traditional marketing to digital marketing. 

In a nutshell, the only way for a business to survive in the rapid digital environment is by adapting to the change. Even businesses that didn’t even bother having a Facebook page, are now actively looking for a digital marketer.

Related Read: Facebook Advertising Guide 101: All Things You Need To Know

What does that mean for an aspiring digital marketer? The demand for their skills is sky high! To add a cherry to the cake, the supply of digital marketers is substantially low, which means you can expect high pay.  

Considering the coronavirus outbreak, according to Forbes, businesses across the world have had to speed up their digital transformation. Even when the world’s economy is being rocked by a deadly virus, businesses are turning to digital marketing methods to survive in the market. Hence, digital marketing will future proof your career and provide you with the job security you need in times like this.

Another impressive aspect of a career in digital marketing is the various career options it offers. As long as you’re creative, analytical, insightful or technologically inclined, you will definitely find a potential career path in this industry. 

Also Read: Here’s Why A Digital Marketing Job Is the Best Career Opportunity

Get Assured Placements - PG in Digital Marketing

What are the Career Opportunities in Digital Marketing?

Now that you have an overview of the digital marketing industry, let’s check out some common opportunities you can explore as an entry-level digital marketer.

1. Content Strategist

A content strategist is responsible for curating engaging and compelling content to attract new consumers and retain existing customers. You’ll largely create content in the form of a blog, article, ebook and more. 

To become a content strategist, you’ll need a strong set of writing skills and SEO (Search Engine Optimisation). The average salary in India: ₹486,473 annually. (PayScale)

So If you want to stand out from the other candidates and upskill yourself, our online content marketing & strategy course will help you achieve just that.

2. Social Media Manager

As a social media manager, you will be responsible for your company’s following and engagement rate across all social media platforms. You can also partner with a reputable social media marketing agency

You’ll need experience with social media platforms like Facebook, Instagram, YouTube, Google, and others, as well as the new social media platform, for this position. The average salary in India: ₹3,07,640 annually. (PayScale)

Make sure you don’t miss out on our online social media marketing course as it will help you gain the skills you’ll need to land a job in this area.

3. SEO (Search Engine Optimisation) Specialist

Every company wants to increase website traffic, but how do they accomplish it? By use of search engine optimization. As an SEO professional, you will be in charge of ensuring that your company’s website appears on Google’s first page.

For this role, you will need expertise in search engine algorithms and platforms like Google Analytics and Google Search console.  The average salary in India: ₹2,47,947 annually. (PayScale)

To help you acquire all of the tools, methods, and information you’ll need to become a great SEO professional, we’ve put together a comprehensive online search engine optimization course.

4. Paid Marketing Manager

As a paid marketing manager, you will manage and execute paid ads on all social media platforms, search engines and display networks. 

For this role, you will need excellent analytical skills along with expertise in every medium of digital advertising. The average salary in India: ₹3,34,605 annually. (PayScale)

5. Web Analyst

As a web analyst, you will primarily look over the efficiency and maintenance of a company’s website. Typically for this role, you need to work with tools like Google Analytics and Statistical Analysis System (SAS) without breaking a sweat. The average salary in India: ₹3,34,605 annually. (PayScale)

So the above points have covered all the in-demand digital marketing jobs available in the market. Now let’s take a look at some job portals you can use to search for the position you want.

Where to Find a Digital Marketing Job?

Once you’ve chosen a career path in the digital marketing industry, you can start your quest for a job. Where? Online! For the benefit of our readers, I have listed out the top 5 online job portals that offer entry-level digital marketing jobs

  2. Indeed
  3. Monster
  4. Linkedin
  5. Glassdoor

Related Read: 14 LinkedIn Tips & Hacks Every Student & Working Professional Must Use

If you’re specifically looking for a more flexible working arrangement, you can find a job on the following marketplaces:

  1. Freelancer
  2. Upwork
  3. Fiverr
  4. Guru

How Do I Start My Career in Digital Marketing?

Digital marketing is a fast-paced, ever-growing industry. Once you’ve decided to pursue a career in digital marketing, you’re left with the challenge of choosing a method of learning it. 

However, fret not! To ease your burden, We’d like to suggest a certification course. In this way, you’ll learn in a collaborative environment and earn a certificate at the same time. And, a certification will help you stand out among your peers and give you a competitive edge. 

So head on out and check our online digital marketing course that is taught by industry professionals. We provide a comprehensive course in digital marketing that will help get ready for all the aforementioned career opportunities, as well as group projects, internship opportunities, and way more.

There you have it, folks! I hope this article gave you a good idea of a career in digital marketing in India.

If you have any doubt, feel free to drop a comment below, We’d be happy to help you further.

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Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]


  1. Nisha

    I am very Glad to Read your Post!! Thanks for useful knowledge. It has very important post for every Digital Marketer to Remember. Please keep sharing these useful posts with us continuously.

    • Mamta Shroff

      Always happy to educate, Nisha! If you wish to learn more, please do check out more amazing content on the Knowledge Portal.


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