Best Digital Marketing Tutorial by Industry Experts for Beginners – 2025 Updated

In today’s fast-paced digital landscape, mastering the art of online marketing has never been more crucial, especially for beginners eager to carve out their niche. The best digital marketing tutorial not only provides foundational knowledge but also equips aspiring marketers with the tools and strategies needed to thrive in a competitive environment.

With insights from industry experts, this tutorial serves as a gateway to understanding the intricacies of digital marketing, from SEO and content creation to social media strategies and analytics. Whether you’re looking to launch your own business, enhance your professional skills, or simply navigate the digital realm with confidence, this guide is designed to set you on the path to success.

So, Why is Digital Marketing Important?

Digital marketing has taken the world by storm, revolutionising the way businesses connect with their customers. By leveraging online tools and technology for marketing purposes, companies across all industries can effectively promote their products and reach their target audiences. Gone are the days when customers would approach brands directly; today, with a multitude of competitors in every niche, standing out has become essential. Marketing is a crucial element in making your mark on the audience.

While traditional marketing methods have their place, digital marketing has emerged as a formidable contender, driving many businesses to shift their focus online. Why the emphasis on online marketing? Because that’s where the majority of people spend their time. The recently passed pandemic has even transformed those who were once hesitant about technology into savvy digital users.

The scope of digital marketing is vast, and with the increasing demand for digital services, job opportunities in this field are on the rise. The pandemic has prompted many to turn adversity into opportunity, leading to a significant upskilling movement.

If you’re looking to upskill and dive into the world of digital marketing, you’ve come to the right place! We will be showcasing some of the best digital marketing tutorials and resources that are absolutely FREE to use, enabling you to kickstart your journey in this exciting field.

Best Digital Marketing Tutorial of 2025

In the ever-evolving world of digital marketing, an internet user spends an average of 7 hours online each day. Understanding consumer behaviour, alongside the various digital marketing tools and channels, is crucial for reaching the right target audience effectively.

A fundamental grasp of digital marketing concepts is essential for anyone looking to succeed in this field. Whether you’re starting your own business or contemplating a shift in your career, this free tutorial on digital marketing offered by IIDE is the ideal starting point! It provides clear direction on how to embark on your digital marketing journey.

Karan Shah, the founder of IIDE and a Harvard University alumnus, boasts an impressive portfolio, having trained over 25,000 students and corporate professionals both, online and offline. His expertise makes him the perfect mentor for those seeking to understand the intricacies of digital marketing. This digital marketing tutorial for beginners is designed to equip newcomers with a solid foundation in the industry.

Don’t miss out on the opportunity to learn from an expert! Register for this masterclass and kickstart your digital marketing journey today! If you’re curious about the contents of the tutorial, follow us to the next section.

What Will You Learn in This Digital Marketing Tutorial? 

IIDE’s free digital marketing masterclass covers the fundamentals of digital marketing. This digital marketing tutorial for beginners will teach you how to choose the right platforms for reaching potential customers, strategise effectively, and much more. It will also provide you with all the answers you need to succeed in the digital realm.

1) Digital Marketing Basics

The goal of this digital marketing tutorial is to start you from scratch, ensuring you learn all the basics of digital marketing. You will discover the best tools available to execute different elements of digital marketing, the various components involved, and how to make the best and optimum use of them. This digital marketing tutorial for beginners will also teach you how to target the right customers for your product or service through online marketing.

2) Search Engine Optimisation (SEO) Basic

How can you rank #1 on Google? The answer lies in SEO, which is an integral part of digital marketing. What makes this the best digital marketing tutorial is the fact that it will enhance your understanding of search engine optimisation. You will learn how to improve your page rankings on search engines by applying effective SEO techniques such as keyword research and content optimisation. This free digital marketing tutorial for beginners will cover the three significant disciplines of SEO: on-page SEO, off-page SEO, and technical SEO.

Bonus Read – How to do keyword research

3) Social Media Marketing

To connect with your users, you must go where they are — and that’s on social media. Social media is where you can easily target potential customers. One of the main reasons why this is considered to be one of the best digital marketing tutorials is the fact that you will learn how to attract and convert users by leveraging social media. The immense reach of social media makes it a crucial component in your digital marketing tutorial for beginners. Maintaining an engaging social media presence with relatable content is essential for effective digital marketing.

4) Paid Online Marketing

Paid online marketing through platforms like Google, Microsoft, and Meta is one of the best ways to target potential customers. In this digital marketing tutorial, you’ll learn about the various types of paid ads available. While traditional advertising methods like radio, television, and billboards still exist, digital ads offer a more optimal and cost-effective option. With digital ads, the reach is much broader, and you can target specific audiences — for example, you can run ads specifically aimed at 25-year-old women in South Mumbai who work in corporate offices and are fond of luxury items!

Did you just see what happened there? You invested money only into those prospects who have the highest chances of converting, all through this free digital marketing tutorial for beginners.

5) How to Target the Right Audience With Ads

Investing money in convincing the wrong audience is the biggest mistake one can make. What makes this one of the best digital marketing tutorials is the fact that it’ll show you how to target the right people at the right time and place. Learning how to reach your target audience is crucial for success in digital marketing, and this free digital marketing tutorial for beginners will ensure you get it right.

6) Remarketing

Remarketing is a vital component of digital marketing, accounting for 30% of sales. It essentially involves reminding users who have previously interacted with your website or social media about your products or services, encouraging them to make a purchase or simply increasing brand awareness. This technique is excellent for building brand visibility and credibility. Why do marketers favour remarketing? The convincing required is significantly less; all you need to do is provide a gentle nudge to guide the user deeper into the conversion funnel.

What makes this the best digital marketing tutorial, we delve into the power of remarketing. For those interested in quick insights, don’t forget to check out our complete guide on remarketing.

7) Online Reputation Management

Your online image can make or break your business. For any company to sustain itself, building a strong rapport with clients is crucial. Maintaining customer satisfaction and a positive impression in people’s minds is essential. Various tools can assist with Online Reputation Management (ORM). It’s important to note that ORM isn’t just about maintaining a positive image; it also plays a critical role in crisis situations, such as dealing with online backlash.

In this masterclass, you’ll learn effective strategies for online reputation management, ensuring your brand remains strong and credible.

8) Search Engine Marketing (SEM)

Search Engine Marketing (SEM) refers to paid advertising on search engines. For example, Google displays various ads on their search engine results pages (SERPs). SEM should be a fundamental part of your digital marketing strategy, and this digital marketing tutorial for beginners will equip you with the basic knowledge you need.

While SEO is a long-term strategy that helps you rank organically, SEM enables you to climb the rankings more quickly. By paying for specific keywords, you can secure a spot in the ad section. Additionally, you can run ads on third-party websites where your potential audience is active, or even catch their attention while they’re watching their favourite videos on YouTube!

9) Organic Results

Any results achieved without paid efforts are classified as organic. While this approach requires more time and effort, with the right strategies in place, your company can experience significant growth organically.

10) Budget

When it comes to digital marketing, it’s never about spending more; it’s about spending wisely. What makes this the best digital marketing tutorial, our experts will guide you on how to set and allocate your budget for maximum results. The beauty of digital marketing is that it can be tailored to fit any budget, from minimal to substantial. This means there’s an opportunity for businesses of all sizes to benefit from effective marketing strategies.

11) Social Media Ads

Social media platforms have become powerful tools for displaying ads to consumers. This digital marketing tutorial for beginners will help you understand how Meta and Instagram ads work and how to leverage them effectively.

12) How to Create an Ad

This masterclass is highly practical, offering a step-by-step guide to creating a Meta ad. While running ads on social media may sound straightforward, it can be somewhat tricky. Understanding the dashboard and being fully aware of the opportunities and features is crucial before you begin. This knowledge will empower you to make the most of your advertising efforts.

13) Email marketing

Email is the second most checked app on phones, right after WhatsApp. Therefore, email marketing is an essential channel in digital marketing. What makes this the best digital marketing tutorial is the fact that it will enhance will enhance your understanding of how email marketing can benefit your business. Here’s a quick tip: if you’re just starting and need a free email marketing tool, consider using Mailchimp. It is one of the best tools available and offers up to 10,000 free emails per month.

14) Mobile Marketing

The power of SMS in marketing will also be covered during this tutorial on digital marketing. While some may think that SMS has become outdated, it still holds significant value and should be an integral part of your marketing strategies. Understanding how to effectively incorporate SMS marketing can enhance your overall digital marketing approach.